Emails can hard bounce initially but still register opens and clicks later due to a complex interplay of factors. These include delayed bounces triggering content/link scanners, VERP configuration issues, inaccurate bounce categorization, filter soft rejections followed by retries, nuanced rejection points (connect/helo, mail from, rcpt to, data), greylisting practices, asynchronous bounce processing in services like AWS SES, temporary server unavailability, and prefetching of links. Security software and spam filters can trigger opens and clicks even without actual user interaction. Underlying this behavior are technical factors such as SMTP error codes allowing for retries and the implementation of deferred delivery by MTAs. Errors in reporting and initial blocking with subsequent acceptance also contribute to the phenomenon. Understanding the nuances of SMTP standards, bounce processing, security software impact, and greylisting is crucial for accurate interpretation of email deliverability metrics.
10 marketer opinions
Emails might hard bounce initially but still register opens and clicks due to several reasons. These include delayed bounces and subsequent scanning by content/link scanners, inaccurate bounce categorization by ESPs, greylisting delaying delivery, security software triggering events before inbox delivery, delayed processing of bounce messages, errors in bounce reporting, prefetching of links by email clients, interaction of spam filters with email content, and temporary server unavailability followed by successful retry. Therefore, a hard bounce followed by opens/clicks does not necessarily indicate an error, but requires careful interpretation of bounce data and server behavior.
Marketer view
Email marketer from Campaign Monitor explains that if a receiving server is temporarily unavailable and subsequently available after a retry, the email may get delivered. It results in opens/clicks after the initial bounce report.
29 Feb 2024 - Campaign Monitor
Marketer view
Email marketer from EmailOnAcid shares that security software can trigger opens and clicks before the email reaches the inbox. If the email hard bounces and the security software scanned it, this behavior may occur.
26 May 2022 - EmailOnAcid
6 expert opinions
Emails experiencing hard bounces followed by opens and clicks can stem from several underlying causes. These include VERP implementation issues where spam to the bounce address is misclassified, general problems with reporting and bounce management, soft rejections by filters after data transmission followed by successful retries, the nuances of different rejection points (connect/helo, mail from, rcpt to, data), initial blocking and subsequent acceptance after retries, and greylisting practices causing temporary rejections. Essentially, such behavior highlights the complexity of email delivery, requiring careful attention to configuration, reporting, and transient server behavior.
Expert view
Expert from Email Geeks mentions that rejections on connect/helo, mail from, rcpt to, and data can all have different meanings, highlighting the complexity of bounce reasons.
1 Oct 2023 - Email Geeks
Expert view
Expert from Email Geeks suggests that multiple hard bounces on the same email address indicate issues with reporting or bounce management, and recommends investigating further.
10 Oct 2022 - Email Geeks
5 technical articles
Emails hard bouncing then registering opens/clicks can be attributed to several technical factors. Servers might initially issue a 5xx error but later accept delivery due to improved conditions or retries, as defined in SMTP standards. Mail transfer agents like Postfix implement deferred delivery, retrying bounced messages successfully later. Security features like Microsoft's Safe Links scan URLs and register clicks despite eventual blocking. Asynchronous bounce processing, particularly in services like AWS SES, can lead to opens/clicks registering before bounce notifications. Finally, transient SMTP failures, according to IETF standards, prompt automated retries that might succeed.
Technical article
Documentation from RFC Editor details SMTP error codes, including temporary (4xx) and permanent (5xx) failures. A server might initially return a 5xx error but, due to network conditions or configuration changes, later accept a re-attempted delivery. Opens/clicks would then be registered.
30 Nov 2021 - RFC Editor
Technical article
Documentation from Postfix.org explains that Postfix, a mail transfer agent, implements deferred delivery. If a message initially bounces, Postfix will attempt to deliver it again later. If the later attempt succeeds, the message is delivered, and the user may open and click links.
19 Mar 2025 - Postfix.org
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