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Summary

Email throttling from Spectrum, formerly Time Warner Cable (TWC) and Roadrunner, is a common deliverability challenge. It typically manifests as delayed email deliveries, often accompanied by specific bounce codes like AUP#In-1380 or server temporarily unavailable. This throttling is often due to internal rate-limiting policies rather than direct reputation blocks, meaning Spectrum intentionally slows down the incoming mail flow to manage server load or enforce sending best practices, even for senders with a good reputation. Resolving these issues requires a strategic approach to sending practices and sometimes direct communication.

What email marketers say

Email marketers frequently encounter throttling issues with Spectrum/TWC, often finding that even strong sender reputations don't prevent these delays. The consensus among marketers is that these are primarily rate-limiting challenges. Many express frustration over the significant delays for crucial communications, and some even highlight the irony of Spectrum's own business units facing similar deliverability hurdles.

Marketer view

Marketer from Email Geeks notes encountering "server temporarily unavailable AUP#In-1380" errors when trying to send important COVID-related emails. The persistent nature of these errors, despite custom back-off rules, indicates a significant challenge in achieving timely delivery.

25 Mar 2020 - Email Geeks

Marketer view

Marketer from Email Geeks clarifies that the AUP#13XX codes, often seen with Spectrum, are typically rate-limits from Cloudmark (formerly misidentified as Comcast). They state that these codes signify Spectrum's desire for emails to arrive very slowly, irrespective of sender reputation.

25 Mar 2020 - Email Geeks

What the experts say

Email deliverability experts highlight that throttling by major ISPs like Spectrum/TWC is a nuanced issue, often distinct from outright blacklisting. They emphasize that while reputation is always key, these specific AUP (Acceptable Use Policy) related throttling events indicate intentional rate-limiting rather than a punitive block. Experts typically recommend sophisticated sending practices and direct engagement where possible, underscoring that even the best senders can face these challenges.

Expert view

Expert from Email Geeks suggests that while email reputation is important, specific throttling issues like those from Spectrum often indicate internal rate-limiting policies rather than a direct block due to poor standing. This means senders need to adjust their sending speed, not necessarily fix a reputation problem.

20 Mar 2024 - Email Geeks

Expert view

Expert from Email Geeks advises that aggressive sending, even with legitimate mail, can trigger temporary deferrals. ISPs like Spectrum prefer a slower, more consistent flow of emails to maintain network stability and prevent abuse.

21 Mar 2024 - Email Geeks

What the documentation says

Official documentation and technical reports often detail the mechanisms behind email throttling and blocklisting implemented by ISPs and security vendors. These documents clarify that temporary errors like 4xx codes are typically soft rejections, allowing for retries, and are distinct from permanent 5xx errors. They also explain the role of Acceptable Use Policies in governing mail flow and the function of reputation systems in determining delivery speed and acceptance.

Technical article

Documentation from Returnpath explains that temporary deferrals, often indicated by specific SMTP error codes like 421 or 451, signal that an email server is temporarily overloaded or enforcing policy, but will likely accept the email upon retry. This is distinct from permanent rejections.

20 May 2023 - Returnpath Documentation

Technical article

RFC 5321 (SMTP) specifies that transient negative completion replies (4xx codes) mean the command did not succeed, but the error condition is temporary, and the client should try again. This forms the basis for email throttling mechanisms.

01 Oct 2008 - RFC 5321

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    How to resolve email throttling issues with Spectrum/TWC? - Troubleshooting - Email deliverability - Knowledge base - Suped