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Summary

Performing a reverse DNS lookup and accurately interpreting its results is a fundamental skill in email deliverability. Unlike a standard DNS query that translates a domain name into an IP address, a reverse DNS (rDNS) lookup maps an IP address back to its corresponding domain name, primarily through a PTR (pointer) record. This process is critical for email sending, as many mail servers perform rDNS checks as a key anti-spam measure. A mismatch or absence of an rDNS record can significantly impact your email's ability to reach the inbox, often leading to rejections or being flagged as spam.

What email marketers say

Email marketers often encounter reverse DNS in the context of deliverability issues, especially when emails go missing or land in spam folders. Their primary concern is usually understanding whether their sending infrastructure meets the basic technical requirements of receiving mail servers. They frequently interact with support teams (both their ESP's and recipients' ISPs) to resolve these issues, often requiring specific technical details like rDNS records for troubleshooting forms.

Marketer view

Marketer from Email Geeks explains they are struggling to identify the ISP for Ameritech.net, needing help to perform the correct lookup. This highlights a common challenge in identifying the actual service provider behind a given domain, especially when historical mergers and acquisitions are involved. Understanding the underlying ISP is crucial for troubleshooting deliverability, as different providers have different policies and support channels.

08 Oct 2020 - Email Geeks

Marketer view

Marketer from Email Geeks indicates that send logs confirm message acceptance, yet the customer is not receiving specific emails (e.g., paid services). This points to an issue occurring after the initial SMTP handshake, possibly at the recipient's server level where filtering or rejection happens internally. The discrepancy between send logs and actual inbox delivery is a frequent puzzle for email marketers, often leading to a deeper dive into recipient-side filtering mechanisms.

08 Oct 2020 - Email Geeks

What the experts say

Email deliverability experts highlight that reverse DNS is not just a technicality but a critical component of sender reputation and trust. They emphasize that while standard forward DNS maps domains to IPs, rDNS completes the circle by mapping IPs back to domains, which is crucial for anti-spam systems. Experts also point out the complexities of legacy ISP infrastructures and how they can affect mail routing and filtering.

Expert view

Expert from Email Geeks suggests performing rDNS lookups using the command dig -x IP.address.goes.here. This command is a straightforward and reliable method for querying PTR records directly from a DNS server. It provides a clear, raw output of the DNS information, which is valuable for precise diagnostics.

08 Oct 2020 - Email Geeks

Expert view

Expert from Email Geeks clarifies that PTR is equivalent to rDNS, stating: PTR is the same as rDNS. This simple statement helps to demystify the terminology for many users. Understanding this direct equivalence is key for correctly interpreting DNS records and ensuring proper email authentication setup.

08 Oct 2020 - Email Geeks

What the documentation says

Technical documentation consistently defines reverse DNS as the process of querying the Domain Name System to determine the domain name associated with a given IP address. It highlights the mechanism of PTR records within specialized reverse lookup zones (like .in-addr.arpa). Documentation also underscores its significance in email, particularly for anti-spam measures and sender authentication protocols. The emphasis is on the standard operational procedures and best practices for setting up and verifying these records.

Technical article

Documentation from Wikipedia explains that Ameritech Corporation was one of the seven Regional Bell Operating Companies created after the 1984 AT&T divestiture and was later acquired by SBC Communications, which eventually became the present-day AT&T Inc. This historical context is vital for understanding network mergers. Such complex corporate histories often explain the convoluted mail routing and DNS configurations seen today.

08 Oct 2020 - Wikipedia

Technical article

Documentation from PhoenixNap's Knowledge Base defines reverse DNS as a lookup process that uses IP addresses to find associated domain names, working in opposition to forward DNS. It highlights the use of PTR records for this purpose. This foundational explanation is crucial for anyone learning about DNS and its role in network communication.

01 Jan 2023 - phoenixNAP

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