Suped

How do I check if the sending IP address matches the IP address of the hostname specified in the Pointer (PTR) record?

Summary

Checking if your sending IP address matches the hostname specified in the Pointer (PTR) record, also known as Forward Confirmed Reverse DNS (FCrDNS), is a critical step in maintaining email deliverability. This verification process ensures that the IP address sending the email is indeed associated with the domain name it claims to be from. With new guidelines from major mailbox providers like Gmail and Yahoo, proper PTR record configuration and FCrDNS validation have become even more essential for successful inbox placement.

What email marketers say

Email marketers, especially those managing diverse client portfolios or using various sending platforms, frequently encounter questions about PTR records. The recent updates from major mailbox providers have highlighted a need for better understanding and easier verification methods for these technical requirements.

Marketer view

Marketer from Email Geeks suggests that new sender guidelines introduce new concepts like PTR records that many are unfamiliar with. Despite tools being linked, verifying that the sending IP matches the hostname in the PTR record is still a common challenge.

06 Oct 2023 - Email Geeks

Marketer view

Marketer from Email Geeks notes that for shared IP addresses, ESPs typically manage PTR records. This means marketers can generally assume these are correctly set up, though it's always good to verify.However, with shared IPs, it's important to remember that the IP addresses can change or that emails might be sent from multiple IPs, complicating manual checks.

06 Oct 2023 - Email Geeks

What the experts say

Email deliverability experts consistently emphasize that Forward Confirmed Reverse DNS (FCrDNS) is a foundational element of email infrastructure, not a new requirement, but one that has gained renewed importance. They provide technical insights into how this verification works and the tools available for checking it.

Expert view

Expert from Email Geeks suggests starting a PTR check by looking up the hostname to get its associated IP address. Subsequently, performing a reverse lookup on that IP address should ideally return the same hostname.If both lookups confirm the initial hostname, the FCrDNS setup is considered valid and properly configured.

06 Oct 2023 - Email Geeks

Expert view

Expert from Word to the Wise demonstrates the FCrDNS process using an example: if a hostname like web.wordtothewise.com resolves to a specific IP address, that same IP address should then resolve back to web.wordtothewise.com when a reverse DNS lookup is performed.

06 Oct 2023 - Word to the Wise

What the documentation says

Official documentation from various sources, including major email providers and technical organizations, consistently outlines the necessity of PTR records and Forward Confirmed Reverse DNS (FCrDNS) for email authentication and anti-spam efforts. These documents serve as authoritative guides for proper email infrastructure configuration.

Technical article

Documentation from Google Support states that starting February 2024, Gmail will require senders who send 5,000 or more messages a day to Gmail accounts to authenticate outgoing email and ensure proper IP configuration. This includes the necessity for the sending IP address to match the IP address of the hostname specified in the Pointer (PTR) record.

06 Oct 2023 - Google Support

Technical article

Documentation from Validity's Knowledge Base defines FCrDNS as a process where the PTR (Pointer) record points to a domain/hostname, and that hostname then points back to the original IP address. This full-circle verification is a key requirement for email deliverability.It helps receiving mail servers confirm the legitimacy of the sending server.

06 Oct 2023 - Validity Knowledge Base

10 resources

Start improving your email deliverability today

Get started