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How do email senders get on Spamassassin whitelists and is there an application process?

Summary

Understanding how to get a sender domain onto SpamAssassin's internal whitelists, specifically for the USER_IN_DEF_DKIM_WL and USER_IN_DEF_SPF_WL rules, can be perplexing for email senders. These whitelists grant a significant advantage by drastically reducing spam scores. However, the process for inclusion is not straightforward, nor is there a public application method. It turns out that a key whitelist file, 60_whitelist_auth.cf, contains the majority of these whitelisted domains, and additions are rare and ad hoc, based on the discretion of SpamAssassin project committers. This highlights the limited influence senders have over these specific internal whitelists.

What email marketers say

Email marketers often seek any advantage to ensure their messages reach the inbox, and the idea of a SpamAssassin whitelist is certainly appealing. However, the general consensus among marketers suggests that pursuing inclusion on SpamAssassin's default whitelists is not a practical or effective strategy. Their focus typically remains on robust email marketing practices and direct engagement with recipients for local whitelisting.

Marketer view

Email marketer from Email Geeks observes that SpamAssassin appears to whitelist certain marketing brands, even smaller ones, beyond what is hardcoded in its source. They found a significant number of senders receiving favorable whitelisting scores in their database, raising questions about the criteria for such inclusion.

June 2021 - Email Geeks

Marketer view

Email marketer from Stack Overflow advises that to whitelist an address, one should open the SpamAssassin configuration file, typically located at /etc/spamassassin/local.cf. They suggest adding a line like whitelist_from abc@def.com to specifically whitelist the desired email address.

September 2014 - Stack Overflow

What the experts say

Deliverability experts clarify that the perceived advantages of SpamAssassin's internal whitelists are often overstated, particularly for large-scale email sending. They emphasize that major mailbox providers and commercial anti-spam solutions typically operate with highly customized rulesets, or entirely different systems, making the default SpamAssassin whitelists less relevant than one might assume.

Expert view

Expert from Email Geeks suggests that engaging directly with the SpamAssassin project maintainers is the best way to get questions answered about their whitelists and inquire about inclusion. They express skepticism about smaller senders being added, given the caliber of companies already on the list (e.g., eBay, PayPal, Amazon).

June 2021 - Email Geeks

Expert view

Expert from Word to the Wise confirms that they are unaware of anyone still actively using SpamAssassin as their primary or core spam filtering engine. They suggest that the technology may have been largely superseded by newer, more advanced solutions in the industry.

May 2021 - wordtothewise.com

What the documentation says

Official SpamAssassin documentation, particularly its rule files, provides direct insight into how its internal whitelists are constructed and managed. It clearly indicates that these lists are hardcoded and not subject to an external application process. The criteria for inclusion revolve around ensuring that legitimate, high-value emails are not incorrectly classified as spam.

Technical article

SpamAssassin's GitHub documentation for 60_whitelist_spf.cf shows that this file contains hardcoded entries for SPF whitelisting. These entries are specific domains believed to be trustworthy, providing a direct mechanism to reduce spam scores for emails originating from them based on SPF authentication.

May 2021 - GitHub

Technical article

InMotion Hosting's support documentation confirms that SpamAssassin analyzes email messages to evaluate their likelihood of being spam. It logs the results, which can then be used by administrators to filter spam based on predefined thresholds and rules, highlighting the filter's operational mechanism.

November 2023 - InMotion Hosting Support Center

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