Google marking its own emails as dangerous stems from a variety of factors spanning from technical vulnerabilities and content analysis to user behavior and compromised accounts. Google's internal infrastructure, although trusted, is not immune to abuse, and emails originating from suspicious sources within the system are flagged. This includes compromised accounts sending spam or phishing attempts and Google calendar invite abuse leading to spam or malicious links. Google assesses email trustworthiness based on authentication (SPF, DKIM, DMARC), spam complaints, and sending practices. The algorithms that the emails pass through are constantly evolving with new patterns associated with malicious activity so what once was safe may trigger security warnings. Poor sending practices (even with proper authentication), domain and IP reputation issues, and content resembling phishing scams trigger filters. Third-party applications and integrations with access to Gmail accounts can also introduce vulnerabilities and result in emails being flagged. Even spoofed email addresses from illegitimate sources can be flagged as dangerous. Compromised accounts, reputation issues, DMARC bypass attempts, and poor quality content can contribute to deliverability issues.
10 marketer opinions
Google marks its own emails as dangerous for various reasons, despite being the origin of the email. These reasons range from compromised accounts and the use of Google's infrastructure for abuse, to evolving spam filtering techniques and domain reputation issues. The content of the emails is also scrutinized for phishing attempts or suspicious links, and poor sending practices, even with proper authentication, can lead to emails being flagged. Third-party app integrations can also contribute to the problem if they violate Google's policies.
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Email marketer from Quora user EmailPro shares that another reason is that the content of the email might resemble phishing attempts or contain suspicious links. Google's filters are designed to detect these patterns, and even emails from legitimate sources can be flagged if they trigger these filters.
30 Nov 2022 - Quora
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Email marketer from MailerCheck Blog explains that compromised accounts from trusted providers can still be seen as dangerous if the sender reputation of an IP used by the provider is low. Even though the email might pass SPF/DKIM authentication, the overall risk score of the sender can influence spam filters.
11 Feb 2023 - MailerCheck Blog
5 expert opinions
Google may mark its own emails as dangerous due to a few key reasons. These include instances where the content isn't genuinely Google-generated, especially concerning abuses via Google Calendar invitations, potentially forged emails bypassing DMARC, or simple calendar spam. Furthermore, reputation issues stemming from compromised accounts within Google's domains sending spam can trigger filters. Additionally, if Google's own systems and infrastructure were to be compromised, they would also flag their own emails as dangerous.
Expert view
Expert from Email Geeks explains there are ways forgeries can get a DMARC pass and that it might be simple calendar spam and Google knows it.
16 Mar 2023 - Email Geeks
Expert view
Expert from Email Geeks explains it's because it’s not Google generated content, and there’s a lot of bad things being done via google calendar invitations.
4 Jan 2023 - Email Geeks
4 technical articles
Google's own documentation reveals several reasons why its emails might be flagged as dangerous. These include emails originating from suspicious sources within Google's infrastructure, often due to compromised accounts sending spam or phishing attempts. Calendar invites can be abused to distribute spam and malicious links. Google uses various factors, like authentication, spam complaints, and sending practices, to assess email trustworthiness. Even with proper authentication, poor sending practices or high complaint rates can result in emails being flagged. Gmail's spam filters also target phishing scams, which can spoof legitimate email addresses, even Google's own.
Technical article
Documentation from Google's Gmail Help Center explains that Gmail's spam filters are designed to identify phishing scams. These scams often spoof legitimate email addresses, including Google's own, and Gmail may mark these as dangerous to protect users.
3 Sep 2023 - Google's Gmail Help Center
Technical article
Documentation from Google Postmaster Tools explains that Google uses various factors to assess the trustworthiness of emails, including authentication (SPF, DKIM, DMARC), spam complaints, and sending practices. Even if an email passes authentication, poor sending practices or high spam complaint rates can cause it to be flagged.
5 Mar 2024 - Google Postmaster Tools
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