Suped

Summary

Google marking its own emails as dangerous stems from a variety of factors spanning from technical vulnerabilities and content analysis to user behavior and compromised accounts. Google's internal infrastructure, although trusted, is not immune to abuse, and emails originating from suspicious sources within the system are flagged. This includes compromised accounts sending spam or phishing attempts and Google calendar invite abuse leading to spam or malicious links. Google assesses email trustworthiness based on authentication (SPF, DKIM, DMARC), spam complaints, and sending practices. The algorithms that the emails pass through are constantly evolving with new patterns associated with malicious activity so what once was safe may trigger security warnings. Poor sending practices (even with proper authentication), domain and IP reputation issues, and content resembling phishing scams trigger filters. Third-party applications and integrations with access to Gmail accounts can also introduce vulnerabilities and result in emails being flagged. Even spoofed email addresses from illegitimate sources can be flagged as dangerous. Compromised accounts, reputation issues, DMARC bypass attempts, and poor quality content can contribute to deliverability issues.

Key findings

  • Compromised Accounts: Compromised Google Workspace accounts are a primary cause, leading to the sending of spam or phishing emails, even from seemingly legitimate @google.com addresses.
  • Evolving Algorithms: Google's spam filtering algorithms are constantly evolving, adapting to new threats and patterns, which can lead to previously safe emails being flagged.
  • Reputation Issues: Domain and IP reputation problems can cause Google to flag its own emails, especially if the sending IP or subdomain has a poor track record or compromised history.
  • Calendar Abuse: Google Calendar invites are a common vector for spam and malicious links, which can lead to those invites being flagged, even if they originate from Google.
  • Content Analysis: Email content is scrutinized for phishing attempts, suspicious links, and policy violations, regardless of the sender's apparent legitimacy.
  • Poor Sending Practices: Poor sending practices (mass mailing, sudden surges, lack of engagement) can lead to emails being marked as dangerous, even with proper authentication.
  • Third-Party App Risks: Third-party apps with access to Gmail accounts can introduce vulnerabilities and policy violations, causing emails sent through these apps to be flagged.
  • DMARC Bypass Potential: Forged emails can potentially bypass DMARC authentication, leading to them being flagged.

Key considerations

  • Account Security: Implement robust account security measures, including multi-factor authentication and regular audits, to prevent compromise.
  • Content Quality and Compliance: Carefully craft email content to avoid triggering spam filters, adhere to Google's policies, and avoid suspicious links or phishing-like language.
  • Sending Practice Optimization: Adhere to best practices for email sending, including maintaining a consistent sending volume, segmenting audiences, and engaging recipients.
  • Third-Party App Management: Regularly audit and monitor third-party apps connected to Gmail accounts to ensure they comply with Google's policies and are not introducing security vulnerabilities.
  • Infrastructure Security: Secure Google systems and infrastructure with adequate defenses against spoofing or phishing campaigns.
  • DMARC Implementation: Strengthen DMARC protocol implementation to verify emails are authenticated as they are coming through the system.
  • Reputation Monitoring: Monitor your sending reputation and ensure it is not negatively impacted.

What email marketers say

10 marketer opinions

Google marks its own emails as dangerous for various reasons, despite being the origin of the email. These reasons range from compromised accounts and the use of Google's infrastructure for abuse, to evolving spam filtering techniques and domain reputation issues. The content of the emails is also scrutinized for phishing attempts or suspicious links, and poor sending practices, even with proper authentication, can lead to emails being flagged. Third-party app integrations can also contribute to the problem if they violate Google's policies.

Key opinions

  • Compromised Accounts: Compromised Google Workspace accounts can be exploited to send phishing emails, leading to Google marking these emails as dangerous, even if they originate from a google.com address.
  • Evolving Algorithms: Google's spam filtering algorithms are constantly updated, meaning that emails previously considered safe may now trigger security warnings due to new spam detection patterns.
  • Reputation Issues: Domain and IP reputation problems can cause Google to flag its own emails, especially if the sending IP or subdomain has a poor track record.
  • Content Analysis: The content of emails is analyzed for phishing attempts and malicious links. Emails resembling such content can be flagged as dangerous, regardless of the sender.
  • Poor Sending Practices: Poor sending practices, such as mass mailing or sudden surges in email volume, can lead to emails being marked as dangerous, even with proper authentication.
  • Third-Party Apps: Third-party apps with access to Gmail accounts may violate Google's policies, causing emails sent through these apps to be flagged.
  • Calendar Abuse: Google calendar can be abused to send spam and malicious links which may be automatically flagged by Google's own systems.

Key considerations

  • Account Security: Implement robust security measures to protect Google Workspace accounts from being compromised, reducing the risk of outbound spam and phishing.
  • Content Monitoring: Carefully review email content to avoid triggering spam filters with suspicious links or phishing-like language.
  • Sending Practices: Adhere to best practices for email sending, including maintaining a consistent sending volume and avoiding sudden spikes in email activity.
  • Third-Party App Audits: Regularly audit and monitor third-party apps connected to Gmail accounts to ensure they comply with Google's policies.
  • Monitor Reputation: Check and monitor your sending reputation and ensure you are not on any blocklists.

Marketer view

Email marketer from Quora user EmailPro shares that another reason is that the content of the email might resemble phishing attempts or contain suspicious links. Google's filters are designed to detect these patterns, and even emails from legitimate sources can be flagged if they trigger these filters.

30 Nov 2022 - Quora

Marketer view

Email marketer from MailerCheck Blog explains that compromised accounts from trusted providers can still be seen as dangerous if the sender reputation of an IP used by the provider is low. Even though the email might pass SPF/DKIM authentication, the overall risk score of the sender can influence spam filters.

11 Feb 2023 - MailerCheck Blog

What the experts say

5 expert opinions

Google may mark its own emails as dangerous due to a few key reasons. These include instances where the content isn't genuinely Google-generated, especially concerning abuses via Google Calendar invitations, potentially forged emails bypassing DMARC, or simple calendar spam. Furthermore, reputation issues stemming from compromised accounts within Google's domains sending spam can trigger filters. Additionally, if Google's own systems and infrastructure were to be compromised, they would also flag their own emails as dangerous.

Key opinions

  • Non-Google Generated Content: Emails flagged as dangerous may not be genuinely generated by Google, such as abuse of Google Calendar invitations.
  • DMARC Bypass: Forged emails can potentially bypass DMARC authentication, leading to them being flagged.
  • Calendar Spam: Simple calendar spam is a factor leading to legitimate google emails being seen as dangerous.
  • Reputation Issues: Compromised accounts within Google's domains can damage their sending reputation, causing legitimate emails to be filtered.
  • Compromised Infrastructure: Compromised Google systems and infrastructure leads to Google flagging its own emails as dangerous.

Key considerations

  • Content Origin Verification: Implement measures to verify the authenticity of content, especially concerning Google Calendar invitations.
  • DMARC Security: Strengthen DMARC security to prevent forged emails from bypassing authentication.
  • Account Security: Implement enhanced security protocols to prevent account compromises and the subsequent damage to sending reputation.
  • Infrastructure Security: Maintain secure and robust Google systems and infrastructure.
  • Header Analysis: Examine the full headers of suspicious emails to determine their true origin and legitimacy.

Expert view

Expert from Email Geeks explains there are ways forgeries can get a DMARC pass and that it might be simple calendar spam and Google knows it.

16 Mar 2023 - Email Geeks

Expert view

Expert from Email Geeks explains it's because it’s not Google generated content, and there’s a lot of bad things being done via google calendar invitations.

4 Jan 2023 - Email Geeks

What the documentation says

4 technical articles

Google's own documentation reveals several reasons why its emails might be flagged as dangerous. These include emails originating from suspicious sources within Google's infrastructure, often due to compromised accounts sending spam or phishing attempts. Calendar invites can be abused to distribute spam and malicious links. Google uses various factors, like authentication, spam complaints, and sending practices, to assess email trustworthiness. Even with proper authentication, poor sending practices or high complaint rates can result in emails being flagged. Gmail's spam filters also target phishing scams, which can spoof legitimate email addresses, even Google's own.

Key findings

  • Suspicious Sources: Emails originating from suspicious sources, even within Google's infrastructure, can be flagged.
  • Compromised Accounts: Compromised accounts sending spam or phishing emails are a significant cause.
  • Policy Violations: Email content violating Google's policies can lead to flagging.
  • Calendar Invite Abuse: Calendar invites are often used to spread spam and malicious links.
  • Trustworthiness Assessment: Google assesses trustworthiness based on authentication, spam complaints, and sending practices.
  • Poor Sending Practices: Poor sending practices can lead to emails being flagged, even with proper authentication.
  • Phishing Scam Detection: Gmail's spam filters are designed to identify and block phishing scams.
  • Spoofed Email Addresses: Phishing scams often spoof legitimate email addresses, including Google's.

Key considerations

  • Account Security: Implement strict security measures to prevent account compromises.
  • Content Compliance: Ensure email content adheres to Google's policies to avoid being flagged.
  • Calendar Security: Exercise caution with calendar invites from unknown sources.
  • Sending Practices: Adhere to best practices for email sending to maintain a good reputation.
  • Authentication Protocols: Ensure proper implementation of SPF, DKIM, and DMARC authentication.
  • Complaint Monitoring: Monitor and address spam complaints promptly.

Technical article

Documentation from Google's Gmail Help Center explains that Gmail's spam filters are designed to identify phishing scams. These scams often spoof legitimate email addresses, including Google's own, and Gmail may mark these as dangerous to protect users.

3 Sep 2023 - Google's Gmail Help Center

Technical article

Documentation from Google Postmaster Tools explains that Google uses various factors to assess the trustworthiness of emails, including authentication (SPF, DKIM, DMARC), spam complaints, and sending practices. Even if an email passes authentication, poor sending practices or high spam complaint rates can cause it to be flagged.

5 Mar 2024 - Google Postmaster Tools

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