Summary
Hotmail email delivery failures due to connection limits are commonly linked to poor IP reputation, leading Microsoft to implement throttling. Resolving this involves a multi-faceted approach: closely monitoring IP reputation using SNDS, gradually warming up IPs, reducing the number of simultaneous SMTP connections (potentially starting below 50), pausing sending temporarily (4-12 hours), authenticating emails with SPF, DKIM, and DMARC, maintaining clean mailing lists and removing unengaged subscribers, lowering the overall sending rate, implementing retry mechanisms for throttled emails, utilizing connection pooling to optimize resource use, segmenting mailing lists to prioritize sending to engaged users, closely monitoring bounce messages for deliverability issues, experimenting to determine the optimal connection number, improving sender engagement metrics, and implementing proper queuing and handling of temporary throttling. Consulting specific error messages, adhering to ISP service agreements, and ensuring easy unsubscribe options are also crucial.
Key findings
- Reputation is Key: Poor sender reputation with Microsoft is a primary driver of connection-related deliverability issues.
- Connection Limits as Control: ISPs use connection limits to manage traffic and prevent abuse.
- SNDS Monitoring Essential: Microsoft's SNDS provides critical insights into sender reputation and deliverability issues.
- Authentication is Crucial: Proper email authentication (SPF, DKIM, DMARC) is vital for building trust with ISPs.
- Engagement Matters: High levels of engagement improve reputation and deliverability. Low engagement hurts.
- Lower Limits Important: There are published and unpublished limits on the max number of connections allowed.
Key considerations
- Monitor SNDS: Continuously monitor Microsoft's SNDS to proactively address reputation concerns.
- Gradual Warm-up: Implement a gradual IP warm-up process to establish a positive sending reputation.
- Lower Connection Count: Reduce the number of simultaneous SMTP connections to alleviate throttling.
- Implement Authentication: Implement SPF, DKIM, and DMARC to ensure proper email authentication.
- Clean Your Lists: Remove unengaged subscribers to improve engagement metrics and reduce spam complaints.
- Implement Queuing and Retries: Implement queuing and retry mechanisms to gracefully handle temporary throttling.
- Segmented Sending: Prioritize sending to engaged users and gradually increase volume to less engaged segments.
- Connection Pooling: Utilize connection pooling to efficiently manage SMTP connections and reduce server load.
- Review Agreements: Review service agreements with email providers to understand connection limits.
- Easy Unsubscribe: Include a clear and easily accessible unsubscribe option in all emails.
What email marketers say
10 marketer opinions
Hotmail emails failing due to connection limits often stem from IP reputation issues leading to throttling by Microsoft. Solutions include monitoring reputation via SNDS, warming up IPs gradually, authenticating emails with SPF, DKIM, and DMARC, maintaining clean lists, reducing sending rates, implementing retry mechanisms, using connection pooling, segmenting lists for engaged users, and monitoring bounce messages. Experimentally adjusting sending rates to find the optimal connection number is also recommended.
Key opinions
- IP Reputation: Poor IP reputation is a primary cause of Hotmail connection limit errors.
- Throttling: Microsoft actively throttles senders with questionable reputations.
- SNDS Monitoring: Using Microsoft's SNDS provides valuable insights into IP reputation.
- Authentication: Implementing SPF, DKIM, and DMARC is crucial for establishing sender legitimacy.
- Engagement: Low engagement rates contribute to deliverability problems.
- Sending Limits: Exceeding sending limits triggers throttling and connection errors.
Key considerations
- Gradual Warmup: Warm up new IPs gradually to establish a positive reputation with Microsoft.
- List Hygiene: Regularly clean email lists to remove unengaged subscribers and reduce spam complaints.
- Retry Mechanisms: Implement retry mechanisms to handle temporary connection issues without losing emails.
- Connection Pooling: Use connection pooling to optimize resource utilization and reduce the number of new connections.
- Segmented Sending: Prioritize sending to engaged users and gradually increase volume to less engaged segments.
- Bounce Monitoring: Actively monitor bounce messages to identify and address deliverability issues promptly.
- Test Connection Numbers: Actively monitor bounce messages to identify and address deliverability issues promptly.
Marketer view
Email marketer from Mailfence Blog shares advice that maintaining good sender reputation involves authenticating emails with SPF, DKIM, and DMARC. They also advise maintaining clean lists and removing unengaged subscribers to avoid spam complaints.
30 Nov 2022 - Mailfence Blog
Marketer view
Marketer from Email Geeks suggests finding the right number of connections by sending emails, adding some random wait time to spread them out. Reducing the spread until getting throttled again, then go back increasing the wait times a little. Monitor and tweak from there.
22 Mar 2025 - Email Geeks
What the experts say
3 expert opinions
Hotmail emails failing due to connection limits often relate to underlying issues of sender reputation, SMTP connection management, and ISP traffic control. The primary solutions involve reducing the number of concurrent SMTP connections, implementing proper queuing and retry mechanisms, improving sender engagement, authenticating email, and monitoring SNDS data.
Key opinions
- Connection Limits as Traffic Control: ISPs use connection limits to manage traffic and prevent abuse.
- Reputation Influence: Microsoft's throttling is strongly influenced by sender reputation.
- SMTP Connections: High numbers of SMTP connections can lead to reputation problems.
Key considerations
- Lower Connection Count: Reduce the number of SMTP connections from your MTA to below 50 initially.
- Pause Sending: Pause sending for 4-12 hours to allow the system to reset.
- Improve Engagement: Focus on improving engagement metrics by sending relevant content to engaged users.
- Email Authentication: Ensure proper email authentication with SPF, DKIM, and DMARC.
- SNDS Monitoring: Closely monitor SNDS data to identify and address any reputation issues.
- Implement Queuing and Retries: Use proper queuing and retry mechanisms to handle temporary throttling gracefully.
Expert view
Expert from Word to the Wise shares insight that Microsoft's throttling is heavily influenced by sender reputation. He suggests focusing on improving engagement metrics, authenticating email, and closely monitoring SNDS data to identify and address any reputation issues.
5 Jun 2021 - Word to the Wise
Expert view
Expert from Email Geeks explains that the user should lower the number of SMTP connections in their MTA, suggesting a reduction to <50 connections to start. She recommends pausing sending for 4-12 hours and then rebuilding reputation to open more connections later. She also mentions unpublished connection limits that can cause reputation problems.
23 Nov 2024 - Email Geeks
What the documentation says
6 technical articles
Hotmail emails failing due to connection limits are often caused by exceeding allowed concurrent connections and poor SMTP connection management. Documentation suggests reducing concurrent connections, ensuring proper connection management (closing connections properly), utilizing diagnostic tools like MXToolbox to check for blacklisting and DNS issues, and implementing SPF, DKIM, and DMARC for sender authentication. Adhering to industry standards for bulk sending, such as providing an easy unsubscribe option, is also important.
Key findings
- Connection Limits and Blocks: Exceeding connection limits leads to temporary blocks by email providers.
- SMTP Management Standards: Proper SMTP connection management is crucial to prevent server overload and blacklisting.
- Importance of Authentication: SPF, DKIM, and DMARC are essential for sender authentication and improving deliverability.
- Diagnostic Tools: Tools like MXToolbox can help identify blacklisting and DNS issues.
Key considerations
- Reduce Concurrent Connections: Lower the number of simultaneous connections from your sending server.
- Implement SPF, DKIM, DMARC: Set up SPF, DKIM, and DMARC to authenticate your emails.
- Utilize Diagnostic Tools: Use MXToolbox and similar tools to check for deliverability issues.
- Proper Connection Management: Ensure your system closes connections properly to avoid server overload.
- Review Service Agreement: Check the service agreement with the email provider for specific connection limits.
- Easy Unsubscribe: Provide a clear and easy unsubscribe process for recipients.
Technical article
Documentation from Postmark explains that using SPF and DKIM is the standard for email providers to know your email is actually from you, or someone who has permission to send on your behalf.
4 Jul 2023 - Postmark Guides
Technical article
Documentation from RFC Editor defines standards for SMTP connection management, emphasizing the importance of closing connections properly and avoiding excessive simultaneous connections to prevent server overload and potential blacklisting.
12 Mar 2025 - RFC Editor
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