Summary
Various alternative inbox placement monitoring tools to Validity exist, catering to different needs and budgets. MailMonitor, Litmus, GlockApps, InboxReady, and Email on Acid are frequently recommended. GlockApps is noted for its affordability, particularly for smaller senders. Litmus provides comprehensive testing features integrated with analytics. Mail-tester.com offers a quick content and server configuration analysis. Seed lists, specialized providers, and EmailGeeks Slack archives are also suggested resources. Mailjet and SendGrid offer inbox placement testing as part of broader suites. Mailosaur provides automated email testing for deliverability insights, while Spamresource.com and Word to the Wise highlight specialized providers and seed list strategies. Considerations include budget, feature set, integration needs, and the desired level of comprehensiveness.
Key findings
- MailMonitor: Offers comprehensive deliverability and inbox placement monitoring.
- GlockApps: Affordable and easy to use, especially for smaller senders; utilizes test emails to analyze placement.
- Litmus: Provides robust inbox placement testing features integrated with email testing and analytics; detailed testing and deliverability.
- Mail-tester.com: Quick content and server configuration analysis for deliverability issues.
- Email on Acid: Offers email testing across multiple email clients to ensure correct delivery.
- Seed Lists: Used for monitoring inbox placement and identifying deliverability issues by tracking placement in test accounts.
- Specialized Providers: Many providers specialize in monitoring inbox placement, tracking deliverability across various ISPs.
- EmailGeeks Slack: A good place to get further recommendations.
- InboxReady: Offers similar functionality to Validity, including inbox placement monitoring.
- Mailjet: Offers inbox placement testing within their deliverability suite.
- SendGrid: Partners with Validity and Litmus for inbox placement services.
- Mailosaur: Offers automated email testing useful for determining deliverability.
Key considerations
- Budget: GlockApps is recommended as a budget-conscious alternative to Validity; consider the costs associated with different tools.
- Feature Set: Consider the specific features needed, such as comprehensive deliverability monitoring vs. quick content analysis; evaluate the scope of provided data.
- Integration: Litmus offers integrated testing and analytics for a holistic view; consider how well the monitoring integrates with your email platform.
- Testing Method: Understand the method used for testing (e.g., test accounts, seed lists) and its accuracy; seed list management requires care.
- Comprehensive Suite: Evaluate whether you need a full deliverability suite or just inbox placement monitoring; actionable insights should be the ultimate goal.
- Actionable Insights: Data driven approaches for identifying and resolving deliverability problems.
What email marketers say
12 marketer opinions
Several alternative inbox placement monitoring tools to Validity are available, each offering unique features and benefits. MailMonitor, Litmus, GlockApps, and Email on Acid are frequently mentioned. GlockApps is highlighted as an affordable option. Mail-tester.com offers a quick analysis of email content and server configuration. EmailGeeks Slack archives might contain more suggestions. It's important to consider factors like budget and required feature set.
Key opinions
- MailMonitor: Offers a comprehensive view of email deliverability and inbox placement.
- GlockApps: Affordable and easy to use, especially for smaller senders.
- Litmus: Provides robust inbox placement testing features integrated with email testing and analytics.
- Mail-tester.com: Quick analysis of email content and server configuration for deliverability issues.
- Email on Acid: Offers email testing across multiple email clients to ensure correct delivery.
- EmailGeeks Slack: A good place to get further recommendations.
Key considerations
- Budget: GlockApps is recommended as a budget-conscious alternative to Validity.
- Feature Set: Consider the specific features needed, such as comprehensive deliverability monitoring vs. quick content analysis.
- Integration: Litmus offers integrated testing and analytics for a holistic view.
- Community: EmailGeeks Slack could offer valuable suggestions.
Marketer view
Marketer from Email Geeks reminds that as a Vancouver-based organization, DUER is subject to Canada's anti-spam law (CASL) which requires actual opt-in and consent before putting someone on a mailing list.
5 Aug 2023 - Email Geeks
Marketer view
Marketer from Email Geeks shares that InboxReady also has similar functionality including inbox placement monitoring and suggests a demo.
17 Dec 2022 - Email Geeks
What the experts say
2 expert opinions
Experts recommend using dedicated providers for monitoring inbox placement, which track deliverability rates across various ISPs and mailbox providers. Additionally, utilizing seed lists (sending emails to test accounts and tracking their placement) is suggested to identify deliverability issues.
Key opinions
- Specialized Providers: Many providers offer services to monitor inbox placement across different ISPs.
- Seed Lists: Using seed lists can help identify deliverability issues and track inbox placement.
Key considerations
- Provider Selection: Consider providers that offer comprehensive tracking across various ISPs.
- Seed List Management: Properly manage and maintain seed lists for accurate monitoring.
- Actionable Insights: Focus on using the data from providers and seed lists to identify and fix deliverability problems.
Expert view
Expert from Spamresource.com explains that many providers specialize in monitoring inbox placement. They help track deliverability rates across different Internet Service Providers (ISPs) and mailbox providers, giving senders a view of where their emails land.
19 Oct 2022 - Spamresource.com
Expert view
Expert from Word to the Wise suggests using seed lists to monitor inbox placement and identify deliverability issues. Seed lists involve sending emails to a group of test accounts at various ISPs and tracking whether they land in the inbox, spam folder, or are blocked.
6 May 2024 - Word to the Wise
What the documentation says
5 technical articles
Several email platforms and testing tools offer inbox placement monitoring. Mailjet includes it as part of their deliverability suite, while SendGrid partners with Validity and Litmus for these services. GlockApps uses a network of test accounts to analyze email placement. Litmus provides comprehensive email testing and deliverability tools. Mailosaur focuses on automated email testing for deliverability, although not specifically inbox placement.
Key findings
- Mailjet: Offers inbox placement testing within their deliverability suite.
- SendGrid: Partners with Validity and Litmus for inbox placement services.
- GlockApps: Uses test emails to analyze placement in inbox, spam, or missing folders.
- Litmus: Provides comprehensive email testing and deliverability tools.
- Mailosaur: Offers automated email testing useful for determining deliverability.
Key considerations
- Integration: Consider how well the inbox placement monitoring integrates with your existing email platform.
- Testing Method: Understand the method used for testing (e.g., test accounts, seed lists) and its accuracy.
- Comprehensive Suite: Evaluate whether you need a full deliverability suite or just inbox placement monitoring.
- Automation: Automated email testing is useful for determining deliverability.
Technical article
Documentation from Mailosaur provides information that it isn't strictly an inbox placement tool, it allows automated email testing, which is useful for determining email deliverability.
25 Apr 2024 - Mailosaur
Technical article
Documentation from Mailjet describes that they offer inbox placement testing as part of their deliverability suite, focusing on identifying and resolving deliverability issues across different ISPs.
4 Apr 2023 - Mailjet
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