The consensus among email marketers, deliverability experts, and technical documentation providers is overwhelmingly against including direct .exe download links in emails. This is primarily due to security risks, the likelihood of emails being blocked by spam filters, and potential damage to sender reputation. The recommended alternative is to host the .exe file on a secure webpage, cloud storage service, or landing page, and then provide a link to that location within the email. This approach enhances security, builds trust with recipients, improves deliverability, and enables better tracking of downloads.