Registering with Gmail for email markup involves submitting sender information and email samples while meeting Google's technical and quality guidelines. Proper email authentication (SPF, DKIM, DMARC) and building a good sender reputation are crucial prerequisites. Structuring emails with valid HTML, schema.org markup, and testing with the Gmail Markup Tester are essential for implementation. Continuously monitor emails post-approval to adhere to guidelines.
11 marketer opinions
Registering with Gmail for email markup involves submitting sender information and email samples, ensuring they meet Google's technical and quality guidelines. Using schema.org markup improves Gmail's understanding and enables enhanced features, increasing user engagement and conversions. Structuring emails with valid HTML and schema.org markup is essential, and thorough testing and validation are crucial to avoid errors. Maintaining a positive sender reputation and adhering to Google's guidelines post-approval are also important.
Marketer view
Email marketer from mailjet.com emphasizes that Gmail markup can differentiate your emails from competitors by offering an enhanced user experience. By enabling quick actions, you reduce friction and increase the likelihood of conversions, improving overall email marketing performance.
29 Apr 2022 - mailjet.com
Marketer view
Marketer from Email Geeks indicates that there are often many delays in Google's email markup approval process.
20 Sep 2024 - Email Geeks
3 expert opinions
Registering with Gmail for email markup requires completing work within a shared Google Doc (if provided), ensuring proper email authentication (SPF, DKIM, DMARC) as a prerequisite, and building/maintaining a good sender reputation through responsible email practices.
Expert view
Expert from Word to the Wise suggests that building and maintaining a good sender reputation is crucial. This involves practices like sending wanted mail, managing subscriber lists responsibly, and promptly addressing complaints to demonstrate credibility and increase your chances of approval for Gmail Markup.
1 May 2023 - Word to the Wise
Expert view
Expert from Email Geeks suggests that the shared Google Doc might be the place to complete the work.
25 Sep 2023 - Email Geeks
4 technical articles
Registering with Gmail for Email Markup requires adding structured data to emails for user actions, submitting a request while adhering to Google's guidelines (authentication, list management, content quality), testing with Gmail Markup Tester for correct implementation, and using schema.org vocabulary for structured and interactive content.
Technical article
Documentation from developers.google.com explains Gmail Markup allows you to add structured data to your emails, enabling users to take quick actions directly from their inbox, such as confirming an order or RSVPing to an event. Registration typically involves submitting a request and ensuring your emails meet Google's guidelines and security standards.
11 Apr 2022 - developers.google.com
Technical article
Documentation from developers.google.com highlights the importance of testing your Gmail markup using the Gmail Markup Tester before submitting for registration to ensure correct implementation and avoid common errors. The tool helps validate the markup and provides feedback for improvements.
4 Jul 2024 - developers.google.com
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Product
DMARC monitoring