Summary
The landscape of postmaster tools for Indian email providers like Rediffmail and Zoho is varied. While Zoho offers a Feedback Loop (FBL), is present at MAAWG meetings, and has a Deliverability Guide, Rediffmail may lack public postmaster tools, requiring direct support contact. Smaller Indian providers might also lack dedicated tools. Generally, ISP interest in maintaining postmaster pages is declining. Crucially, implementing email authentication (SPF, DKIM, DMARC), maintaining a clean and segmented email list, monitoring sender reputation and engagement metrics, optimizing sending times for the Indian audience, and avoiding spam trigger words are essential for deliverability to Indian email providers. Word to the Wise offers resources and identifies Zoho's postmaster contact as abuse@zoho.com.
Key findings
- Zoho Tools: Zoho has a feedback loop (FBL) program, participates in MAAWG, and has a Deliverability Guide.
- Rediffmail Tools: Rediffmail may not have publicly available postmaster tools.
- Smaller Provider Tools: Smaller Indian providers may lack dedicated postmaster tools.
- General Practices Matter: General deliverability practices are key for all providers.
- Authentication: SPF, DKIM, and DMARC are essential for email authentication.
- List Hygiene: Maintaining a clean email list improves deliverability.
- Monitoring Metrics: Monitoring bounce and complaint rates is crucial.
- ISP Interest: ISPs show declining interest in maintaining postmaster pages.
- Updated Lists: Word to the Wise provides resources and feedback loop lists.
- Zoho Contact: abuse@zoho.com is Zoho's postmaster contact.
Key considerations
- Zoho FBL FAQ: Refer to Zoho's FBL FAQ for specific information.
- Rediffmail Support: Contact Rediffmail support for deliverability issues.
- Provider Guidelines: Check provider websites for specific sending guidelines.
- Implement Authentication: Implement SPF, DKIM, and DMARC for domain authentication.
- List Segmentation: Segment email lists for the Indian audience.
- Optimize Sending Time: Send emails at optimal times for Indian users.
- Content Testing: Test email content and subject lines to avoid spam filters.
- Consult Updated Lists: Check Word to the Wise for updated ISP feedback loops.
- Contact Zoho Abuse: Contact abuse@zoho.com if your emails are blocked by Zoho.
What email marketers say
7 marketer opinions
Regarding specific postmaster tools for Indian email providers like Rediffmail and Zoho, the available information suggests a mixed landscape. Rediffmail may not offer public postmaster tools similar to Google's, necessitating direct contact with their support. While some Indian providers lack dedicated tools, general deliverability best practices remain crucial. These include implementing email authentication (SPF, DKIM, DMARC), maintaining a clean and segmented email list, monitoring sender reputation and engagement metrics (bounce/complaint rates), optimizing sending times for the Indian audience, and avoiding spam trigger words.
Key opinions
- Rediffmail Tools: Rediffmail might not have publicly available postmaster tools.
- Smaller Provider Tools: Smaller Indian providers may lack dedicated postmaster tools.
- General Practices Matter: General deliverability practices are key for all providers.
- Authentication: Implementing SPF, DKIM, and DMARC is essential.
- List Hygiene: Maintaining a clean email list is crucial.
- Monitoring: Monitoring bounce and complaint rates helps identify issues.
Key considerations
- Contact Support: Contacting Rediffmail support directly for deliverability issues is advisable.
- Sending Guidelines: Checking providers' websites for sending guidelines is recommended.
- Segmentation: Segmenting email lists by location (India) can improve engagement.
- Optimize Sending Time: Sending emails at optimal times for Indian users is important.
- Content Testing: Testing email content and subject lines to avoid spam triggers is crucial.
Marketer view
Email marketer from Reddit responds that smaller email providers, including some Indian ones, may not have dedicated postmaster tools. However, they suggest checking the provider's website for any published sending guidelines or contacting their support team directly.
3 Feb 2022 - Reddit
Marketer view
Email marketer from Senderock shares general deliverability tips applicable to all providers, including Indian ones: properly authenticate your emails (SPF, DKIM, DMARC), maintain a clean email list, monitor your sender reputation, and follow email sending best practices.
21 Dec 2021 - Senderock
What the experts say
5 expert opinions
The responses indicate that Zoho provides a feedback loop (FBL) and participates in MAAWG meetings, with a dedicated FAQ page available. However, general ISP interest in maintaining postmaster pages seems to be declining. Word to the Wise offers a list of ISP feedback loops and identifies abuse@zoho.com as Zoho's postmaster contact, providing guidance on handling blocks.
Key opinions
- Zoho FBL: Zoho has a feedback loop (FBL) program.
- MAAWG Presence: Zoho participates in MAAWG meetings.
- Declining ISP Postmaster Pages: ISPs are showing less interest in maintaining postmaster pages.
- Updated List: Word to the Wise provides an updated list of ISP feedback loops.
- Zoho Contact: abuse@zoho.com is Zoho's postmaster contact.
Key considerations
- Check Zoho FBL FAQ: Refer to Zoho's FBL FAQ for information about their feedback loop program.
- Consult Updated Lists: Consult updated lists of ISP feedback loops to stay informed.
- Contact Zoho Abuse: If blocked, contact abuse@zoho.com for assistance.
Expert view
Expert from Word to the Wise explains that Zoho's postmaster contact is abuse@zoho.com and provides information on what to do if you're blocked.
27 Dec 2024 - Word to the Wise
Expert view
Expert from Email Geeks responds that she is not seeing a lot of ISP interest in publishing and maintaining postmaster pages these days, sadly, and a bunch of them have been scrubbed from the internet.
28 Jan 2022 - Email Geeks
What the documentation says
5 technical articles
Zoho Mail offers a Feedback Loop (FBL) allowing users to report spam, aiding in spam identification and blocking. Zoho also provides a comprehensive Deliverability Guide outlining best practices, authentication methods (SPF, DKIM, DMARC), and troubleshooting. Furthermore, SPF, DKIM, and DMARC, as detailed by RFC and DMARC.org, are crucial email authentication methods that enhance deliverability and prevent spoofing.
Key findings
- Zoho FBL: Zoho Mail has a Feedback Loop (FBL) program.
- Zoho Deliverability Guide: Zoho offers a detailed Deliverability Guide.
- Importance of SPF: SPF is a key email authentication method.
- Importance of DKIM: DKIM uses digital signatures for sender verification.
- DMARC builds on SPF/DKIM: DMARC provides a policy framework for email authentication and reporting.
Key considerations
- Implement Zoho FBL: Utilize Zoho's FBL to report spam and improve filtering.
- Consult Zoho Guide: Review Zoho's Deliverability Guide for best practices.
- Implement SPF: Implement SPF records to prevent sender spoofing.
- Implement DKIM: Implement DKIM signatures for email verification.
- Implement DMARC: Implement DMARC to define handling of unauthenticated emails.
Technical article
Documentation from DMARC.org details that DMARC (Domain-based Message Authentication, Reporting & Conformance) builds on SPF and DKIM to provide a policy framework for email authentication and reporting.
5 Jul 2023 - DMARC.org
Technical article
Documentation from RFC specifies the technical standards for Sender Policy Framework (SPF), an email authentication method designed to prevent spammers from sending messages on behalf of your domain.
5 Sep 2023 - RFC
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