When your ESP controls the subdomain in Google Postmaster Tools (GPT), gaining access involves a multi-faceted approach. Primarily, you should request the ESP to grant you read-only access via the 'Manage Users' functionality within GPT. This may involve the ESP verifying the parent domain and then delegating access to the subdomain, or directly adding your Google account with appropriate permissions. If direct access is not feasible, requesting regular reports or screenshots from the ESP's GPT dashboard is a viable alternative. Proactive communication, emphasizing the importance of GPT data for monitoring and improving email deliverability, and offering assistance to the ESP are crucial. Ensuring the ESP uses separate GPT accounts for each client prevents data commingling. Ultimately, the goal is to gain insights into your email performance and promptly address any deliverability issues. If adding domains via DNS records is an option, that is also beneficial.
13 marketer opinions
When your Email Service Provider (ESP) controls the subdomain, gaining access to Google Postmaster Tools (GPT) requires collaboration. Options include having the ESP grant you read-only access via the 'Manage Users' feature in GPT, requesting regular reports or screenshots from their GPT dashboard, or exploring the possibility of verifying the parent domain to gain access to subdomains. Direct communication with the ESP, clearly stating your need for access and offering assistance in the process, is also crucial. If direct access isn't possible, request regular reports. Finally, explore adding TXT or CNAME records to the DNS yourself.
Marketer view
Email marketer from EmailGeeks Forum shares that the ESP should be able to grant you access via the 'Manage Users' option within Google Postmaster Tools, even if they control the subdomain. They can add your Google account as a user with read-only access.
27 Jun 2023 - EmailGeeks Forum
Marketer view
Email marketer from Customer.io highlights the importance of using Google Postmaster Tools to track email deliverability. They recommend being proactive in gaining access to tools to assist with email deliverability.
20 Oct 2024 - Customer.io
4 expert opinions
Gaining access to Google Postmaster Tools (GPT) when your ESP controls the subdomain can be achieved by requesting the ESP to grant you access via the 'Manage Users' functionality. Experts recommend requesting 'read-only' access to protect privacy and ensure data security. Separate accounts for each client are essential to prevent data commingling. Direct access to your GPT data is crucial for monitoring your reputation and promptly addressing deliverability issues.
Expert view
Expert from Email Geeks mentions that many of their clients authorize them to see their GPT data shared with their gmail account.
5 Oct 2023 - Email Geeks
Expert view
Expert from Word to the Wise explains that you should ensure your ESP uses a separate account for each client to prevent data commingling. They also highlight the importance of having direct access to your data in Google Postmaster Tools to monitor your reputation and identify potential issues quickly.
2 Nov 2024 - Word to the Wise
4 technical articles
Accessing Google Postmaster Tools (GPT) when your ESP controls the subdomain requires either proving domain ownership or having the ESP delegate access. Google's documentation emphasizes that the ESP should grant you access, likely via the 'add users' function with appropriate permission levels (e.g., read-only). ESP-specific documentation, such as SparkPost's, confirms their ability to add users with proper access. Access to GPT data is beneficial in identifying issues.
Technical article
Documentation from Sendgrid highlights how beneficial Google Postmaster Tools data is when tracking issues with email sending. As a sender it is a great way to debug your email sends for any issues that might arise.
25 Jul 2022 - Sendgrid
Technical article
Documentation from Google Support explains that to access data, you need to prove ownership of the sending domain. If your ESP manages the subdomain, they need to delegate access to you or verify the domain themselves and grant you access.
4 Nov 2021 - Google Support
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