Valimail offers a comprehensive suite for DMARC, SPF, and DKIM management, heavily leaning into automation. Its flagship "Enforce" product is designed to achieve DMARC enforcement rapidly, leveraging machine learning to identify and classify email senders. This allows for precise control over legitimate email sources.
Beyond core DMARC, Valimail provides unlimited SPF, automated DKIM, and robust reporting features including comprehensive, subdomain, and executive reports. For advanced users, API access and enterprise-grade security features like SAML/SSO are available, though often in higher tiers.
spfXio positions itself as a managed service, providing hands-on assistance with SPF, DKIM, and DMARC record management. This approach is beneficial for organizations that prefer to offload the technical intricacies of email authentication to experts. Their plans include specific limits on SPF, DKIM, and DMARC requests/reported emails, highlighting a capacity-based service model.
Key features revolve around the core managed services, with dedicated account managers and regular report reviews to ensure ongoing compliance and performance. While not as feature-rich in terms of self-service dashboards or advanced automation as Valimail, its strength lies in the direct support and personalized management for email authentication needs.
How easy is each product to use
User experience
Valimail excels in presenting complex DMARC data in an accessible, user-friendly interface. The dashboards are intuitive, allowing us to quickly grasp DMARC compliance status, identify senders, and pinpoint issues without getting bogged down in raw XML reports. Its automated setup and continuous monitoring greatly reduce manual effort.
However, some users noted that deeper dives into advanced features or understanding the nuances of certain reports can have a slight learning curve. While the core experience is smooth, unlocking the full potential often requires some exploration, and feature organization can occasionally feel counter-intuitive.
spfXio, being a managed service, shifts much of the user experience burden away from the client. Our interaction is primarily with the dedicated account manager and through regular report reviews, meaning less direct platform navigation for daily tasks. This hands-off approach simplifies operations significantly for organizations wanting to minimize internal resource allocation to DMARC management.
The direct user interface is less emphasized, as the service focuses on expert intervention rather than extensive self-service tools. This can be a double-edged sword: highly convenient for those who prefer not to engage deeply with the technical details, but potentially limiting for those who desire more granular, real-time control and direct visibility into all platform functions.
Which product has the best support
Support
Valimail generally receives high marks for its customer support, particularly during the onboarding phase. We found their team to be responsive, professional, and patient, helping us navigate the initial setup and understand the platform's capabilities. They offer knowledgebase articles across all plans, with onboarding assistance and dedicated account managers available in paid tiers.
While robust, some reviews hint at minor delays for specific requests, especially for non-critical tasks or customers outside primary operating hours. Enterprise plans often include add-ons for Valicare and technical account managers, indicating a tiered approach to support depth.
spfXio's support model is inherent in its managed service offering. Each plan includes a dedicated account manager and quarterly (or monthly for Platinum) report reviews. This proactive and personalized support ensures that questions are answered and issues are addressed directly by an expert familiar with your specific setup.
The emphasis is on direct, consultative support rather than extensive self-service knowledge bases or automated chatbots. For organizations that value direct human interaction and expert guidance over self-discovery, spfXio's support structure is a significant advantage, providing peace of mind through a hands-on approach.
Who should use each product
Suitability
Valimail is highly suitable for organizations of all sizes, from SMBs to large enterprises, that seek to achieve DMARC enforcement with a strong emphasis on automation and detailed visibility. Its free monitoring plan makes it accessible for small businesses just starting their DMARC journey, while its advanced features cater to complex enterprise environments.
For MSPs, Valimail offers tools like portfolios for managing multiple client domains. However, larger MSPs might find the per-domain pricing for advanced features a consideration. Enterprises with complex email ecosystems benefit greatly from its automated sender discovery, SPF flattening, and comprehensive reporting, providing the control needed for vast and dynamic email sending infrastructures.
spfXio is best suited for SMBs and mid-market organizations, as well as MSPs managing client domains, who prefer a hands-off, managed approach to email authentication. If your organization lacks dedicated in-house email security expertise or IT resources to actively monitor DMARC, spfXio's dedicated account management model is a strong fit.
MSPs would find value in its structured plans that can scale up in limits, making it a viable option for offering DMARC services to clients without needing extensive internal training. While enterprises could use its Platinum tier, it appears less geared towards the self-service, API-driven integration often favored by large, technically sophisticated organizations, focusing instead on a more personalized service delivery.
How does Valimail compare with spfXio?
DMARC report analysis
Translating DMARC aggregate reports into actionable insights.
Automated, detailed dashboards
Managed, with report reviews
Source detection
Identifying all entities sending email on your behalf.
AI-powered discovery
Identified by managed service
Forward detection
Ability to correctly identify forwarded emails.
Integrated within DMARC analysis
Handled by managed service
Spoof detection
Detecting and blocking unauthorized email impersonation.
Machine learning based
Through DMARC enforcement
Notifications and alerts
Proactive alerts for DMARC failures or suspicious activity.
Smart and configurable alerts
Managed and proactive
Reporting
Comprehensive and customizable data exports.
Executive, subdomain, custom metadata
Quarterly/monthly reviews, history
API
Programmatic access for integration with other systems.
Available in higher tiers
Multi-tenancy
Managing multiple domains or client accounts from a single interface.
Portfolios feature (Enterprise)
Supports multiple domains/users
SPF flattening
Resolving the 10-lookup SPF limit automatically.
Automated and unlimited
Managed via service
Hosted DMARC
Managing DMARC records on the provider's infrastructure.
Core offering
Core managed service
BIMI
Brand Indicators for Message Identification (Blue Checkmark).
Available, with Amplify add-on
MTA-STS/TLS-RPT
Enhancing email encryption and security.
Not explicitly offered
Not explicitly offered
Blocklists and reputation
Monitoring email blocklists and sender reputation.
Not a primary feature
Not a primary feature
AI copilot
AI-driven assistance for DMARC management.
AI-driven detection features
DNS monitoring
Monitoring DNS records beyond DMARC, SPF, DKIM.
Integrated DNS management
As part of record management
Self hostable
Option to host the solution on your own servers.
Cloud-based SaaS
Cloud-based SaaS
Free trial/free tier
Availability of a free option or trial period.
Free Monitor product
30-day free trial
Drawbacks and what to watch out for
Valimail's main drawbacks often revolve around its pricing structure, which can be steep for smaller businesses wanting advanced features, and a perceived vendor lock-in due to their automated DNS management. Some users also noted that certain advanced features or detailed reporting could be more intuitive. spfXio, while strong in its managed service, may not appeal to organizations seeking extensive self-service capabilities or more granular, real-time control through a proprietary platform.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Pricing
Valimail offers a hybrid approach with a free monitoring plan and tiered paid products, including a fixed annual fee for its Enforce product, while spfXio operates on a monthly managed service model with usage limits.
Small
Up to 10k emails / month
Free Monitor plan
$299/month for 25k DMARC emails
Medium
Up to 100k emails / month
$19/month (Align up to 500k) or $5,000/year (Enforce Starter)
4.6 / 5(421)
