ReachMail integrates DMARC management and reporting as part of its broader email marketing platform. Its DMARC capabilities are designed to support the deliverability of marketing campaigns, offering basic authentication and reporting.
We found the DMARC reporting features to be quite fundamental, providing a summary of DMARC data along with access to the original reports. While it helps ensure emails are authenticated, it does not delve into advanced threat intelligence or deep analytical tools that dedicated DMARC platforms offer.
DMARC Expert provides a dedicated SaaS DMARC reports analyzer, focusing exclusively on email authentication and security. It offers robust features like Google Postmaster spam alerts, continuous monitoring of SPF, DKIM, and DMARC record changes, and IP blocklist (or blacklist) checks.
The platform stands out with its behavior-based anomaly detection and AI-alerts, designed to identify spoofed email addresses and other threats. It also includes hosted SPF and hosted BIMI services, demonstrating a more comprehensive approach to email security beyond just reporting.
How easy is each product to use
User experience
As part of a larger email marketing suite, ReachMail's DMARC interface is embedded within its existing dashboard. For users already familiar with email marketing tools, navigating to DMARC reports feels natural and straightforward.
The presentation of DMARC data is simplified, which can be beneficial for those who prefer a less technical overview. However, this also means less granularity in analysis. The focus remains on making DMARC accessible to marketers rather than DMARC specialists.
DMARC Expert's SaaS platform is purpose-built for DMARC reporting and analysis. Its interface is rich with detailed insights, including anomaly detection and expert-integrated action plans that appear directly beneath each sending source in the platform.
While powerful, the depth of information might initially seem daunting to users new to DMARC. However, the expert guidance and structured reports help bridge this gap, ensuring that even complex data becomes actionable over time. The platform prioritizes detailed security insights.
Which product has the best support
Support
ReachMail offers email and chat support across its paid plans, with phone support also available for Basic and Pro subscribers. Their deliverability team can assist users in understanding DMARC reports, although this support is part of a broader email marketing service structure.
We found the support to be responsive for general inquiries, fitting the needs of a marketing platform user. For highly specialized DMARC troubleshooting or advanced policy implementation, the depth of dedicated DMARC expertise might be more limited compared to a specialized provider.
DMARC Expert places a strong emphasis on expert-led support, which includes dedicated Webex sessions for DMARC deployment and ongoing maintenance. This hands-on approach is integral to their service, ensuring clients receive tailored guidance.
For Enterprise and MSSP clients, the support extends to continuous surveillance and a dedicated team of multidisciplinary consultants. This model suggests a highly specialized and proactive support experience, ideal for organizations requiring deep expertise and direct intervention for complex DMARC challenges.
Who should use each product
Suitability
ReachMail is highly suitable for Small to Medium Businesses (SMBs) that require an integrated email marketing solution with basic DMARC capabilities. If your primary goal is to send marketing emails effectively and you need foundational DMARC protection without deep analytical features, ReachMail is a practical choice.
For Enterprise organizations, ReachMail's DMARC offerings might be less comprehensive as a standalone security solution compared to dedicated platforms. Similarly, for Managed Service Providers (MSPs) looking for multi-tenancy to manage DMARC for multiple clients, ReachMail lacks explicit features tailored for this use case, though its 'multiple users' feature might offer some flexibility.
DMARC Expert is highly suitable for Enterprise organizations and Managed Service Providers (MSPs). Enterprises with numerous domains, high email volumes, and complex security requirements will benefit from its comprehensive DMARC deployment, maintenance, and threat neutralization services. The DMARC MSSP plan is specifically designed with a multi-user management dashboard for MSPs to manage DMARC for multiple clients effectively.
For Small to Medium Businesses (SMBs), DMARC Expert may be less suitable unless they have specific, advanced DMARC security needs and a corresponding budget. Its specialized nature and pricing structure are more aligned with organizations facing significant email security challenges and requiring expert consultation.
How does ReachMail compare with DMARC Expert?
DMARC report analysis
Analysis of DMARC aggregate and forensic reports.
Basic summary, original documents
Detailed SaaS analyzer, expert plans
Source detection
Identifies all legitimate and unauthorized email sending sources.
Forward detection
Detects email forwarding that impacts DMARC compliance.
Spoof detection
Identifies email impersonation and spoofing attempts.
AI-alerts for anomalies
Notifications and alerts
Real-time alerts for DMARC failures or policy changes.
Record change, spam alerts
Reporting
Provides various DMARC compliance and threat reports.
Basic DMARC summary
Comprehensive, with expert analysis
API
Programmatic access to DMARC data and management.
Email Relay API available
No explicit API for DMARC reporting
Multi-tenancy
Ability to manage multiple client domains from a single dashboard.
Multiple users, not multi-tenant DMARC
DMARC MSSP multi-user dashboard
SPF flattening
Automated management of SPF record lookup limits.
Hosted SPF service
Hosted DMARC
Manages and hosts DMARC records directly.
Manages records within platform
Supports DMARC record deployment
BIMI
Supports Brand Indicators for Message Identification (BIMI).
Hosted BIMI service
MTA-STS/TLS-RPT
Management for MTA-STS and TLS-RPT policies.
Blocklists and reputation
Monitors IP blocklists and domain reputation.
IP blacklist check, Postmaster
AI copilot
AI-driven assistance for DMARC management and insights.
AI for marketing, not DMARC copilot
Behavior-based anomaly detection
DNS monitoring
Monitors changes to critical DNS records for DMARC, SPF, DKIM.
Monitors SPF, DKIM, DMARC records
Self hostable
Option to host the DMARC solution on private infrastructure.
Free trial/free tier
Availability of a free version or trial period.
Free marketing plan with basic DMARC overview
No explicit DMARC free trial
Drawbacks and what to watch out for
ReachMail's primary drawback for DMARC users is that its DMARC capabilities are secondary to its email marketing focus, resulting in less comprehensive reporting and advanced security features compared to dedicated DMARC platforms. DMARC Expert, while powerful, comes with a higher price tag, especially for its expert-led services and takedown credits, making it potentially cost-prohibitive for smaller organizations. It also lacks a readily available API for its DMARC reporting features, which could be a limitation for some integrators.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Pricing
ReachMail integrates basic DMARC into its marketing platform with pricing based on contacts, whereas DMARC Expert offers dedicated DMARC services starting from €105 per month, billed annually, tailored for more advanced security needs.
Small
Up to 10k emails / month
From $8/month (1 domain DMARC)
€105/month (billed annually €1,260)
Medium
Up to 100k emails / month
From $18/month (unlimited domains DMARC)
€105/month (billed annually €1,260)
Large
Up to 1 million emails / month
Pro plan, contact for pricing (high volume)
From €5,500/year (approx. €458/month)
Enterprise
Over 1 million emails / month
Custom plan, contact for pricing
Contact for pricing (Enterprise / MSSP)
Suped hard sell incoming!
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