InboxMonster provides a robust and comprehensive suite of tools designed for end-to-end email deliverability. This includes detailed inbox placement monitoring, real-time spam trap and blacklist (or blocklist) detection, and reputation analysis across numerous email service providers. Beyond core DMARC reporting, it integrates creative proofing and editing, allowing users to optimize email content for various devices and platforms before sending.
Their platform extends to advanced diagnostics, accessibility analysis, and even SMS campaign tracking in separate suites, positioning it as a broad solution for email and messaging performance. While DMARC is a component, it's part of a larger ecosystem focused on maximizing email reach and engagement.
DMARCLytics is purpose-built for DMARC reporting and enforcement, offering essential tools to monitor, analyze, and secure email domains against spoofing and phishing. It delivers detailed aggregate reports, enriching DMARC data to provide clear insights into email authentication statuses (SPF, DKIM, DMARC) and identify sending sources. The platform includes automated and configurable alerts to notify users of potential issues.
Additional features include a DMARC SPF DKIM checker, a threat map, and DMARC aggregate geomaps for visualizing sending locations. While it includes some elements related to deliverability, such as inbox placement (on higher tiers), its primary strength lies in providing a focused and deep dive into DMARC compliance and email security protocols.
How easy is each product to use
User experience
InboxMonster generally offers an intuitive user interface and experience, especially given its vast array of features. Users often praise its clear reporting and the ease with which insights can be gleaned, even for those not deeply entrenched in deliverability. The onboarding process is typically smooth, often described as a "white glove setup" with dedicated assistance.
However, some users note that with many features and data sets, it can feel overwhelming at times, making independent analysis outside of scheduled meetings with their support team a bit challenging. The continuous addition of new functionalities also means there's a constant learning curve to fully leverage all available tools.
DMARCLytics presents a straightforward and clean interface that focuses primarily on DMARC data. Its core dashboards and reports are easy to navigate, making it accessible for users who are new to DMARC or prefer a less cluttered environment. The setup process is generally simple, allowing for quick integration and data visualization.
Given its more specialized focus, the platform's user experience tends to be less complex than broader deliverability suites. This can be a significant advantage for businesses solely looking for DMARC monitoring without the need for extensive additional email marketing analytics, ensuring that the essential information is readily available without excessive digging.
Which product has the best support
Support
InboxMonster is consistently lauded for its exceptional customer support, often described as a true partnership. They provide a "white glove service" with dedicated account representatives (e.g., Josie, Thom, Anna) who offer proactive insights, actionable recommendations, and real-time assistance. Many reviews highlight the team's responsiveness and deep industry expertise in troubleshooting and resolving complex deliverability issues.
This hands-on approach includes regular check-ins, platform training, and even direct coordination with email providers on behalf of clients, significantly saving time and effort. Users, particularly those with less deliverability background, find this level of guidance invaluable for improving sender reputation and inbox placement.
DMARCLytics offers email support across all its plans, which is a standard offering for SaaS products. For higher-tier Enterprise plans, they also include a "Dedicated DMARC Engineer," indicating a more personalized and specialized level of assistance for their largest clients. The free trial period also suggests a self-service-friendly approach for initial setup and troubleshooting.
While their support appears sufficient for DMARC-specific queries, it's generally less extensive or hands-on than the white-glove service provided by InboxMonster. Businesses seeking comprehensive, proactive deliverability consulting beyond DMARC might find DMARCLytics' support more reactive and focused on the technical aspects of their platform rather than broader email ecosystem management.
Who should use each product
Suitability
InboxMonster is best suited for mid-market to enterprise-level organizations, particularly those with high email volumes, complex email programs, or a critical reliance on email marketing. It's an excellent choice for businesses that need a holistic view of their email performance, from creative rendering to deep deliverability diagnostics and reputation management. MSPs (managed service providers) and B2B senders will find its comprehensive tooling and expert consultation highly beneficial.
This platform excels when a dedicated partner is desired to proactively manage and improve email deliverability and sender reputation. If your business requires continuous monitoring, expert intervention for ISP issues, and wants to optimize every aspect of its email program, InboxMonster is a strong contender, albeit with a higher investment.
DMARCLytics caters well to small to medium-sized businesses (SMBs) or organizations primarily focused on implementing and monitoring DMARC without needing a full-fledged deliverability suite. It's ideal for those just starting their email security journey or who have a clear understanding that DMARC compliance is their main priority. The transparent, tiered pricing and 14-day free trial make it accessible for budget-conscious users.
While it offers essential email protection, DMARCLytics might be less suitable for MSPs managing numerous complex client accounts that require advanced multi-tenancy features or for enterprise clients needing extensive deliverability consulting. It serves as a solid, focused DMARC solution for companies that want to protect their brand from email impersonation efficiently.
DMARC report analysis
Ability to process and interpret DMARC aggregate and forensic reports.
Source detection
Identify legitimate and unauthorized sending sources for your domain.
Forward detection
Detect when emails are forwarded, impacting DMARC alignment.
Spoof detection
Identify and alert on attempts to impersonate your domain.
Notifications and alerts
Receive automated alerts for DMARC compliance issues or threats.
Reporting
Generate various reports on DMARC performance and email authentication.
API
Programmatic access for integrating with other systems.
An API for real-time email validation is planned, but not currently available for general DMARC reporting.
No public API is explicitly mentioned.
Multi-tenancy
Features for managing multiple client domains, often for MSPs.
Designed with enterprise and agency needs in mind, supporting complex environments.
While it supports multiple domains, comprehensive multi-tenancy for MSPs is not explicitly a core offering.
SPF flattening
Helps manage SPF records to avoid the 10-lookup limit.
As a comprehensive deliverability platform, SPF management is a standard inclusion.
The Enterprise plan offers 'Unlimited SPF', indicating support for managing complex SPF records.
Hosted DMARC
Manages DMARC record hosting and syntax.
Included as part of their robust DMARC and deliverability services.
Available on Business and Enterprise plans.
BIMI
Brand Indicators for Message Identification support.
Not explicitly detailed as a direct feature, though general deliverability guidance may cover it.
Not explicitly mentioned in their feature list.
MTA-STS/TLS-RPT
Support for secure transport protocols and reporting.
Not explicitly detailed as a direct feature.
Not explicitly mentioned in their feature list.
Blocklists and reputation
Monitoring of blocklist status and sender reputation.
Includes spamtrap & blocklist monitoring and reputation analysis.
Features like a 'Threat Map' and 'Inbox Placement' contribute to reputation monitoring.
AI copilot
AI-powered assistance for DMARC analysis or email deliverability.
No AI copilot feature is currently advertised.
No AI copilot feature is currently advertised.
DNS monitoring
Monitoring of relevant DNS records beyond DMARC/SPF/DKIM.
Comprehensive deliverability platforms typically include broader DNS health monitoring.
Includes a DMARC, SPF, and DKIM checker, which involves DNS monitoring.
Self hostable
Option to host the software on your own infrastructure.
Offered as a cloud-based SaaS solution.
Offered as a cloud-based SaaS solution.
Free trial/free tier
Availability of a no-cost option to test the service.
Offers a "white glove set up" and demos, but not a self-service free trial.
Offers a 14-day free trial on its plans.
When assessing drawbacks, InboxMonster's primary considerations include its premium pricing, which is significantly higher than many DMARC-focused tools, and a potential learning curve due to its extensive feature set. Users also note that some advanced tools come as add-ons, increasing overall costs. For DMARCLytics, the main limitation is its specialized focus, meaning it may not cater to broader deliverability needs. The lack of public G2 reviews makes it difficult to gauge widespread user sentiment and identify common pain points beyond its feature scope.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.9 / 5(44)
0 / 5(0)
Josie + InboxMonster has helped our email team tremendously!
4.0 / 5
What do you like best about Inbox Monster?
I'm newer to the email team that utilizes InboxMonster but from what I've gathered from my coworker who has worked with Josie and InboxMonster for over a year, Josie was instrumental in providing actionable insights to enhance deliverability.
What do you dislike about Inbox Monster?
We don't have a proper CRM tool to leverage so InboxMonster isn't as much a problem as the tool we're using for email.
What problems is Inbox Monster solving and how is that benefiting you?
At the beginning of the year, the team discussed solutions such as better domain/IP allocation, stricter demark policies, and monitoring iCloud; they also noted the impact of email frequency and rogue franchisees on complaint rates. Next steps included investigating unsubscribe inconsistencies, exploring click activity data, discussing IP address optimization, and a future demo of Inbox Monster's "Creative Projects" tool; Josie Garcia will also provide further ISP and deliverability information. Most recently, Josie shared SendGrid-specific recommendations, best practices, and provided platform training, including user management, notifications, campaign tagging, subscriber insights, and spam trap analysis.
Verified User in Maritime
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Great toolset and helpful account support
4.0 / 5
What do you like best about Inbox Monster?
The toolset is very robust and they are consistently adding to the functionality. The account support has also been great and incredibly proactive. Thom is the best and always super helpful.
What do you dislike about Inbox Monster?
Right now, there is nothing currently that I do not like or appreciate about Inbox Monster.
What problems is Inbox Monster solving and how is that benefiting you?
Inbox Monster is helping us manage and get insight into deliverability problems when they arise. There is a great toolset that is built behind this management and the additional tools with respect to content rendering is super helpful.
Verified User in Publishing
Mid-Market (51-1000 emp.)
Valuable Deliverability Insights
4.5 / 5
What do you like best about Inbox Monster?
Inbox Monster provides a lot of valuable insights into how are email deliverability is across many different email service providers.
What do you dislike about Inbox Monster?
Inbox Monster has many features and data sets, but not all of the data feels immediately actionable and I don't understand what every feature does.
What problems is Inbox Monster solving and how is that benefiting you?
Before Inbox Monster, we couldn't see where our emails were landing or what seeds were having deliverability issues.
Verified User in Higher Education
Mid-Market (51-1000 emp.)
A Game-Changer for Email Deliverability
4.5 / 5
What do you like best about Inbox Monster?
Inbox Monster has been a life saver for our email program. We have worked with Josie for just under a year, but the amount of dedication and support she provided to analyze our deliverability, help us come up with an action plan to remediate our poor deliverability and sender reputation, and ongoing monitoring of trends after working through our issues, has played a significant role in the health and success of our email marketing.
Josie is always quick to respond and will walk through the issues with us, giving us valuable insights and recommendations along the way. My team does not have a strong background in deliverability, but Josie and the Inbox Monster team, has made a very technical part of email marketing very easy to understand and action against, allowing us to grow our skillset while also educating the rest of the company on deliverability best practices to ensure we do not fall into the same mess that we worked so hard to pull ourselves out of.
In October 2024, we found out, with the help of Inbox Monster, that our inbox rate with Gmail was at 1% with low sender reputation. After working with Josie, we were able to increase and maintain our Gmail inbox rate to 95-100% with high sender reputation within 4 months. I cannot recommend Inbox Monster enough.
What do you dislike about Inbox Monster?
Email deliverability is overwhelming. This is not an Inbox Monster issue. The team at Inbox Monster is incredibly knowledgeable and gives so much information. A lot of the time, the analysis is easy to follow while meeting with the Inbox Monster team, but the amount of numbers and tabs within the platform make it a little difficult to follow on our own. We have a wonderful support team who are willing to meet at our cadence to discuss, but it's a bit difficult to do our own analysis outside of those meetings.
What problems is Inbox Monster solving and how is that benefiting you?
Inbox Monster helps provide valuable insight to our email deliverability and sender reputation.
Verified User in Health, Wellness and Fitness
Enterprise (> 1000 emp.)
Great tool with excellent consulting support
4.5 / 5
What do you like best about Inbox Monster?
Clear reporting to understand our deliverability/inboxing, as well as domain/IP reputation factors. And the consulting services offered save us a ton of time, as they leverage existing relationships with email providers to troubleshoot/address inboxing issues. Super easy to use and onboard as well.
What do you dislike about Inbox Monster?
Everything is worth it, but the tool costs more than other deliverability platforms, however, that's largely because they are taking on the work of coordinating with email providers
What problems is Inbox Monster solving and how is that benefiting you?
They offer a one-stop shop of crucial information to understand our sending domain/ip health, and most importantly, offer services that help us work with email providers quickly and effectively. This saves our team a ton of time we would otherwise have to spend coordinating with each ESP
InboxMonster employs a suite-based annual pricing model, starting at thousands of dollars per year, which is significantly higher than DMARCLytics' more granular, volume-based monthly subscriptions. DMARCLytics offers a clear tiered structure with a free trial, while InboxMonster focuses on enterprise-level contracts and customized solutions.
Small
Up to 10k emails / month
Contact for pricing
£9.99/month (150k emails)
Medium
Up to 100k emails / month
Contact for pricing
£9.99/month (150k emails)
Large
Up to 1 million emails / month
Contact for pricing
£30/month (3M emails)
Enterprise
Over 1 million emails / month
Contact for pricing
Contact for pricing
Suped hard sell incoming!
Still not satisfied with InboxMonster or DMARCLytics?
4.9 / 5(44)
