What are the key differences between Everest and DMARC Expert?

Everest offers a comprehensive email deliverability suite that includes DMARC reporting, inbox placement, and reputation monitoring. DMARC Expert specializes in DMARC enforcement, anti-phishing, and technical takedown services for fraudulent domains.

Which product is better for enterprise-level DMARC management?

Both cater to enterprises. Everest provides broad deliverability insights, while DMARC Expert offers specialized DMARC consulting and active brand protection, including an MSSP solution with multi-user management.

Does either product offer solutions for brand impersonation and phishing?

Yes. DMARC Expert offers explicit services like DETECT and DETECT Plus, alongside credit-based technical takedowns. Everest's DMARC features also help combat impersonation by enforcing authentication.

How does pricing compare for smaller businesses?

Everest has an 'Elements' tier starting at $20/month for lower email volumes. DMARC Expert's 'DMARC Premium' starts from €105/month, focusing on DMARC deployment and cybersecurity.

Can these tools integrate with existing email service providers?

Everest mentions ESP integrations and uses various data sources from providers. DMARC Expert focuses on DMARC records and DNS monitoring, which are universally applicable regardless of the ESP.

Everest vs DMARC Expert

Choose Everest for comprehensive deliverability, DMARC Expert for focused DMARC management and takedown services.

4.2 / 5(189)

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0 / 5(0)

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Feature set

Everest provides an extensive array of features that go beyond basic DMARC monitoring. We find its strength lies in offering a holistic view of email deliverability, encompassing inbox placement, sender reputation, and email content testing. It integrates various data sources, such as Google Postmaster Tools and Microsoft SNDS, into a unified dashboard, giving us a comprehensive understanding of our email program's health. The platform is designed for organizations that require deep insights into every stage of the email journey, from pre-send validation to post-send engagement analytics.

While DMARC is a core component, Everest positions it within a broader context of email success, helping us identify and mitigate deliverability issues stemming from various factors, not just authentication failures. Its tools for list validation, email design testing, and competitive intelligence complement the DMARC reporting, offering a full-spectrum approach to maintaining optimal email performance. We appreciate that it provides actionable data for large-scale email operations, ensuring our campaigns land in the inbox.

DMARC Expert, as its name suggests, is laser-focused on DMARC deployment and enforcement, along with robust cybersecurity services like fraudulent domain detection and takedown. Its core offering centers around a SaaS DMARC reports analyzer, which is designed to provide clear visibility into DMARC compliance across our domains. We've noted its emphasis on expert consulting and active mitigation strategies, rather than just passive reporting.

The platform stands out with its credit-based technical takedown service, a unique offering for neutralizing fraudulent domains impersonating our brand. Beyond DMARC, it includes hosted SPF and BIMI, alongside monitoring for changes in DNS records, which are critical for maintaining authentication integrity. DMARC Expert is clearly built for organizations primarily concerned with DMARC implementation, compliance, and proactive protection against brand impersonation and phishing attacks.

How easy is each product to use

User experience

From our experience, Everest presents a well-organized and generally intuitive interface, particularly for those familiar with comprehensive email deliverability platforms. The customizable dashboards are a significant advantage, allowing us to tailor the displayed metrics to our specific needs, which is invaluable given the sheer volume of data it processes. While the initial setup can involve a learning curve due to the platform's extensive features, once configured, daily usage is streamlined.

The visualization of complex data points, such as inbox placement and IP reputation, is clear and actionable. However, navigating between the various modules can sometimes feel a bit like exploring a sprawling mansion, with a few hidden passages we occasionally forget. Despite this, the overall user journey is logical, and the platform feels robust, catering to users who need detailed, granular control over their email deliverability.

DMARC Expert offers a more specialized, perhaps less flashy, interface that prioritizes clarity and directness for DMARC-specific tasks. We found the DMARC reports analyzer to be straightforward, presenting data in a manner that's easy to digest, even for those new to DMARC. The workflow for setting up DMARC policies and monitoring compliance is logical and avoids unnecessary complexity, which is a definite plus for busy teams.

The platform's focus on actionable insights, such as alerts for spoofed email addresses and DNS record changes, means we spend less time sifting through irrelevant data. While it may not offer the same breadth of aesthetic customization as Everest, its pragmatic design ensures efficient task completion, especially when dealing with critical DMARC enforcement and brand protection activities. We appreciate its no-nonsense approach, which makes it effective for its niche.

Which product has the best support

Support

Our interactions with Everest's support team have been generally positive, particularly with dedicated account managers. They appear knowledgeable and responsive, especially during the onboarding process and when addressing technical setup challenges. Several G2 reviews confirm this, praising the support during setup and for resolving platform issues. However, we've observed that technical questions can sometimes take longer to resolve, suggesting a tiered support structure where deeper technical expertise might be less immediate.

While the platform does offer various resources, including webinars and self-help guides, personalized, hands-on support is often needed due to the complexity of the tool. The sentiment from some users is that support quality has fluctuated over time, particularly after acquisitions, but current feedback indicates an upward trend. The G2 reviews highlight the value of their Customer Success Managers for ongoing guidance and advice, which is crucial for maximizing the platform's benefits.

DMARC Expert emphasizes its expert consulting services, offering Webex sessions with senior DMARC experts as part of its premium and enterprise plans. This indicates a strong focus on personalized, high-touch support, which we find beneficial for complex DMARC deployments. The availability of a 'DMARC project accelerator' with dedicated expert intervention by Fabien Soulis (a senior DMARC expert) suggests a deep level of technical expertise is readily accessible.

While there are no G2 reviews to directly corroborate user experiences with their support, the structured offerings, such as fixed numbers of expert sessions and priority processing for takedown requests, imply a robust and well-defined support mechanism. For organizations seeking direct access to DMARC specialists and proactive guidance, DMARC Expert's approach to support, blending SaaS with hands-on consulting, appears highly tailored and responsive to specific DMARC challenges.

Who should use each product

Suitability

Everest is highly suitable for enterprise-level organizations and mid-market companies that require a comprehensive email deliverability and optimization suite. Its broad feature set, encompassing DMARC, inbox placement, reputation monitoring, and engagement analytics, makes it ideal for teams managing large volumes of email across multiple brands and campaigns. For MSPs, its robust reporting and customizable dashboards could be leveraged, but it's not explicitly multi-tenant in a way that allows for easy client management like a dedicated MSSP offering might.

SMBs might find the "Elements" tier sufficient, but the full power of Everest truly shines for larger operations with complex email infrastructures and dedicated deliverability teams. It's a powerhouse for those who need to understand every nuance of their email performance, from preventing blocklists (or blacklists) to optimizing campaign engagement, and are willing to invest in a premium, all-encompassing solution.

DMARC Expert is particularly well-suited for organizations, from SMBs to large enterprises, that have a critical need for DMARC enforcement and proactive brand protection against impersonation. Its specialized focus makes it an excellent choice for companies seeking deep DMARC insights and active mitigation services, including technical takedowns of fraudulent domains. For MSPs, the 'DMARC MSSP' tier with its multi-user management dashboard is a clear indicator of suitability, allowing them to manage DMARC for multiple clients efficiently.

SMBs can benefit from the DMARC Premium plan for robust DMARC monitoring and expert guidance, while larger enterprises can tap into the DMARC Enterprise and DETECT Plus services for comprehensive cybersecurity and brand defense. It caters to those who prioritize DMARC compliance, email authentication, and swift response to phishing threats, often with the backing of direct expert consultation.

How does Everest compare with DMARC Expert?

DMARC report analysis

Ability to process and analyze DMARC aggregate reports.

Source detection

Identify legitimate and illegitimate email sending sources.

Forward detection

Detect email forwarding that might impact DMARC authentication.

Spoof detection

Identify and alert on attempts to impersonate your domain.

Notifications and alerts

Receive automated alerts for DMARC issues or suspicious activity.

Reporting

Comprehensive dashboards and reports on DMARC compliance and email performance.

API

Programmatic access to data and functionalities.

Available in Professional and Enterprise plans.

Multi-tenancy

Manage multiple domains or client accounts from a single interface.

Customizable dashboards and sharing options.

Multi-user management dashboard for MSSP.

SPF flattening

Automatically manage SPF record complexity to stay within lookup limits.

Offers hosted SPF to manage lookups.

Hosted DMARC

DMARC record management hosted by the provider.

Implied by hosted SPF and BIMI.

BIMI

Support for Brand Indicators for Message Identification (BIMI).

Offers hosted BIMI.

MTA-STS/TLS-RPT

Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.

Blocklists and reputation

Monitor IP/domain blocklists (or blacklists) and sender reputation.

Comprehensive reputation monitoring.

IP blacklist check included.

AI copilot

AI-powered assistance for DMARC analysis and recommendations.

Behavior-based anomaly detection (AI-alerts).

DNS monitoring

Monitor changes to critical DNS records (SPF, DKIM, DMARC).

Monitoring changes of SPF, DKIM, DMARC records with alerts.

Self hostable

Option to host the software on your own infrastructure.

SaaS only platform.

Free trial/free tier

Availability of a free version or trial period.

Lowest tier starts at $20/month.

No explicit free trial or tier mentioned.

Drawbacks and what to watch out for

When evaluating Everest and DMARC Expert, it's essential to consider their respective drawbacks. Everest, while feature-rich, has received feedback regarding its complex setup process, occasional navigation difficulties, and what some describe as inconsistent customer support, especially historically. There are also mentions of aggressive renewal policies and a high price point. DMARC Expert, on the other hand, lacks public reviews, which makes it challenging to gauge real-world user satisfaction. Its highly specialized focus might also be a drawback for those seeking a broader email deliverability solution beyond DMARC and cybersecurity.

We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.

4.2 / 5(189)

0 / 5(0)

Shady sales practice shoot down ok software - don't use these guys

0.5 / 5

What do you like best about Everest? The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail What do you dislike about Everest? Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now. Recommendations to others considering Everest: Find another supplier, these guys are sharks What problems is Everest solving and how is that benefiting you? Helped delivery to MS-based email

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

No G2 reviews

G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.

Good for Beginners in Deliverability...Could be Better for Pros

2.0 / 5

What do you like best about Everest? Setting up Dashboards to monitor all deliverability metrics What do you dislike about Everest? Support is okay, but it could be lot better Navigational aids are not comparable to other industry-rated tools. Recommendations to others considering Everest: New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere. What problems is Everest solving and how is that benefiting you? Improving inbox placement Lowering spam complaints

Bryan P.

Email, SMS Marketing Director Small-Business (50 or fewer emp.)

Review after using more than 2 months

2.5 / 5

What do you like best about Everest? Able to help in domain and IP blacklisted daily checking. Quick display the domain reputation status. After using Inbox placement service and domains/IP pools, feel their interface is nice and clear. What do you dislike about Everest? Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. What problems is Everest solving and how is that benefiting you? None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues

2.5 / 5

What do you like best about Everest? I like the accessibility to create dashboards and share across the org. What do you dislike about Everest? The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze What problems is Everest solving and how is that benefiting you? Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

So far not so good

3.0 / 5

What do you like best about Everest? We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part. What do you dislike about Everest? We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch. Recommendations to others considering Everest: Prepare for a longer-than-estimated setup process. What problems is Everest solving and how is that benefiting you? Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

Pricing

Everest generally offers tiered pricing that scales with email volume, while DMARC Expert has distinct annual subscriptions for DMARC deployment and credit-based pricing for takedown services.

Small

Up to 10k emails / month

$40/month

€105/month

Medium

Up to 100k emails / month

Up to $900/month

€105/month

Large

Up to 1 million emails / month

Contact for pricing

From €5,500/year