DMARCly provides a robust set of features focused on DMARC compliance and email security. It offers detailed aggregate and forensic report processing, allowing us to visualize email authentication results across all sending sources. We particularly appreciate its automatic subdomain detection and email vendor identification, which helps in identifying shadow IT.
Beyond core DMARC reporting, DMARCly includes IP reputation monitoring, DMARC/SPF/DKIM checkers, and specific features like BIMI and MTA-STS/TLS-RPT implementation. Its Safe SPF feature for SPF flattening is a practical addition, simplifying SPF management, especially for organizations with many sending services. The domain blacklist (or blocklist) monitoring is also a valuable tool for proactive reputation management.
DMARC Expert's DMARC platform, DMARC Premium, covers essential DMARC report analysis, similar to what we expect from a DMARC solution. It highlights features like Google Postmaster spam alerts and monitoring changes to DNS records, which are critical for maintaining deliverability. Hosted SPF and Hosted BIMI are also included, providing convenience for record management.
Where DMARC Expert truly differentiates itself is with its extensive suite of additional services, such as technical takedown services for fraudulent domains and the DETECT+ offering for partner domain impersonation. While these are separate services, they integrate into a broader cybersecurity offering that goes beyond standard DMARC monitoring. The inclusion of behavior-based anomaly detection (AI-alerts) also points to a more advanced security focus within their DMARC platform.
How easy is each product to use
User experience
From our experience, DMARCly offers a streamlined and intuitive user interface. The dashboard is well-organized, making it easy to navigate through reports, identify sending sources, and understand authentication results. The setup process for DMARC records is guided, which simplifies initial deployment, a significant benefit for users new to DMARC.
The visualization of aggregate reports, with GeoMaps and detailed tables, is particularly effective for quickly pinpointing issues. Features like the DNS timeline and DMARC/SPF/DKIM checkers are readily accessible, allowing for quick diagnostics without leaving the platform. Overall, DMARCly feels like a self-service tool designed for efficiency, enabling users to manage their DMARC posture with minimal friction.
DMARC Expert's platform also provides a functional interface for DMARC reporting. However, its user experience appears to be complemented by its comprehensive expert-led services. While the SaaS DMARC reports analyzer is a core component, the emphasis on Webex sessions and expert analysis suggests a more hands-on, guided approach to DMARC management.
This can be beneficial for organizations that prefer a higher level of expert involvement, even if it means a less purely self-service platform. The inclusion of features like
Which product has the best support
Support
DMARCly provides support primarily through email for its Professional plan and live chat for Growth, Business, and Enterprise plans. We found their live chat responsive and helpful for general inquiries and troubleshooting platform-specific issues. The support documentation is also quite thorough, which is often sufficient for most common questions.
For larger organizations on the Enterprise plan, DMARCly offers unlimited users and domain groups, which implies an infrastructure capable of supporting multiple stakeholders within an organization. While not explicitly white-glove, the accessibility of live chat across most tiers is a solid offering for a self-service platform.
DMARC Expert truly shines in its support model, which is heavily geared towards expert-led assistance. The DMARC Premium plan includes two one-hour Webex sessions, and the Enterprise plan offers 'X' (determined by client needs) Webex sessions, professional diagnosis, and continuous surveillance by a dedicated team of multidisciplinary consultants.
This level of hands-on support is ideal for organizations that require significant guidance through DMARC deployment and ongoing management. Beyond the platform, DMARC Expert offers a 'DMARC project accelerator' with a senior DMARC expert on-demand for consulting at a daily rate, providing an extremely high-touch support experience for complex needs.
Who should use each product
Suitability
DMARCly is highly suitable for SMBs (small to medium businesses) and growth-stage companies looking for a cost-effective yet feature-rich DMARC solution. Its clear pricing tiers and self-service model make it accessible for organizations that have in-house IT expertise but may not require extensive external consulting. It's also a good fit for organizations with moderate email volumes and a desire for proactive email security.
For MSPs (managed service providers), DMARCly’s multi-domain management and user access control (on Enterprise) can be beneficial, although it might require a more manual approach to managing multiple clients compared to a purpose-built MSP platform. Enterprise clients could also find value in its API access and robust feature set if they prefer a more hands-on, platform-driven management style with internal teams.
DMARC Expert is particularly well-suited for enterprise-level organizations, especially those with complex email environments or those that prefer a fully managed and expert-guided DMARC deployment. Companies dealing with significant brand impersonation issues will find their technical takedown and DETECT+ services invaluable. Organizations without dedicated DMARC expertise will also benefit greatly from their consulting-heavy approach.
For MSPs, the DMARC MSSP plan, with its multi-user management dashboard and dedicated support, is clearly designed for managing multiple clients effectively. SMBs might find the DMARC Expert's pricing and service model to be more than they require, as it caters to a higher-touch, high-value clientele with more complex security needs and budgets for specialized services.
How does DMARCly compare with DMARC Expert?
DMARC report analysis
Aggregate and forensic report processing and visualization.
Source detection
Identifies email sending sources from DMARC reports.
Email vendor identification
Sending source reporting
Forward detection
Identifies forwarded emails, which can impact DMARC alignment.
Included in report analysis
Included in report analysis
Spoof detection
Helps detect and mitigate email spoofing attempts.
DMARC compliant message monitoring
Spoofed email address detection
Notifications and alerts
Receives alerts for DMARC policy changes or security incidents.
Reports and alerts
AI-alerts, SPF/DKIM/DMARC record change alerts
Reporting
Provides various types of reports, including aggregate and forensic.
Comprehensive reports
SaaS DMARC reports analyzer
API
Allows programmatic access to DMARC data and management.
Enterprise plan access
Not explicitly listed for DMARC plans
Multi-tenancy
Manages multiple domains or clients from a single account.
Unlimited domain groups on Enterprise
Multi-user management dashboard for MSSP
SPF flattening
Reduces the number of DNS lookups for SPF records.
Safe SPF domain feature
Hosted SPF
Hosted DMARC
Manages DMARC records on behalf of the user.
Platform assists with record generation
Provides DMARC record guidance
BIMI
Support for Brand Indicators for Message Identification.
Included in plans
Hosted BIMI
MTA-STS/TLS-RPT
Support for secure email transport protocols.
Included in plans
Not explicitly listed
Blocklists and reputation
Monitoring domain/IP against email blacklists (or blocklists).
Domain and Adaptive blacklist monitoring
IP blacklist check
AI copilot
Uses AI to assist with DMARC management or threat detection.
Not explicitly mentioned
Behavior-based anomaly detection (AI-alerts)
DNS monitoring
Monitors changes to essential DNS records.
DNS timeline, DMARC/SPF/DKIM checker
Monitoring SPF, DKIM, DMARC records
Self hostable
Ability to host the software on your own servers.
SaaS only
SaaS only
Free trial/free tier
Offers a free period or plan to try the service.
14-day free trial
No free trial for DMARC platform
Drawbacks and what to watch out for
DMARCly's main drawback might be its reliance on a self-service model, which could be challenging for organizations lacking in-house DMARC expertise or preferring a fully managed approach. While DMARC Expert offers extensive expert-led services, its pricing structure can become complex with separate credit-based takedown services and specialized M365 protection plans, potentially leading to higher overall costs for a complete solution compared to DMARCly's more consolidated offerings. Furthermore, DMARC Expert's DMARC platform doesn't explicitly mention email volume limits on its Premium plan, which could make budgeting difficult for some. Their lack of a free trial for the DMARC platform is also a consideration.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Pricing
DMARCly offers clear, volume-based monthly subscriptions, while DMARC Expert features annual subscriptions for its DMARC platform and separate credit-based pricing for specialized services.