DMARC Expert emphasizes robust DMARC deployment and continuous maintenance, with a strong focus on active threat neutralization. Their DMARC premium service includes a SaaS DMARC reports analyzer, monitoring for SPF, DKIM, and DMARC record changes, and IP blacklist (blocklist) checks. A key differentiator is their 'Technical takedown service' which aims to digitally ban or fully suspend fraudulent domains.
Beyond standard DMARC analysis, DMARC Expert integrates AI for behavior-based anomaly detection and offers hosted SPF and hosted BIMI. The DETECT and DETECT plus services provide advanced partner domain impersonation protection, showing a more proactive stance on broader cybersecurity threats rather than just DMARC reporting.
DMARCLytics provides a more streamlined, user-friendly approach to DMARC reporting and monitoring. Its core offering centers on detailed aggregate reports, DMARC SPF DKIM checking, and data enrichment. We found its automated and configurable alerts to be quite effective for staying on top of DMARC compliance issues and potential threats.
Features like a threat map and DMARC aggregate geomaps offer clear visual insights into email traffic and potential spoofing origins. For growing businesses, it includes a service tracker and inbox placement testing. The Enterprise plan further expands its capabilities with unlimited SPF and hosted DMARC, providing comprehensive solutions for larger infrastructures.
How easy is each product to use
User experience
Our experience with DMARC Expert suggests a platform tailored for users who appreciate expert guidance and hands-on support. The emphasis on Webex sessions and dedicated consulting indicates that while the SaaS platform provides data, the interpretation and action planning are often collaborative efforts with their team. This can be beneficial for complex environments but might feel less self-service for others.
The interface for DMARC Expert is functional, designed to present the necessary DMARC reports and security alerts clearly. However, its overall user journey seems more geared towards an 'assisted' DMARC deployment and management model, where human expert intervention plays a significant role in leveraging the platform's full potential.
DMARCLytics offers a more intuitive and self-service user experience, designed for quick setup and clear understanding of DMARC data. We found its dashboards for aggregate reports, threat maps, and geomaps to be visually appealing and easy to navigate. The configurable alerts ensure that users can tailor notifications to their specific needs without extensive hand-holding.
The platform's focus on detailed data history, DMARC SPF DKIM checkers, and data enrichment means that most users can gain actionable insights directly from the interface. It allows for a more independent management of DMARC policies, making it suitable for users who prefer a straightforward, dashboard-driven approach to email security.
Which product has the best support
Support
DMARC Expert places a heavy emphasis on high-touch, expert-led support, which is evident through their inclusion of Webex sessions across plans and dedicated teams for their enterprise clients. Their 'DMARC project accelerator' offers direct senior DMARC expert consultation, indicating a strong commitment to personalized, in-depth assistance.
This level of support is exceptional for organizations requiring extensive guidance and hands-on management of their DMARC deployment and ongoing security. While traditional email support might exist, the standout feature is the access to deep expertise and consultative services, making it ideal for those who prefer a guided approach.
DMARCLytics provides standard email support across all its plans, ensuring that users can get assistance for their queries. For their Enterprise plan, they offer a dedicated DMARC engineer, which is a significant upgrade, providing a single point of contact for complex issues and strategic guidance.
While DMARCLytics' support model is more conventional, it is responsive and designed to address user issues efficiently. The clear tiered structure of support, from general email assistance to dedicated expert resources, allows businesses to choose a plan that aligns with their needs for responsiveness and depth of help.
Who should use each product
Suitability
DMARC Expert is highly suitable for large enterprises and organizations with complex email ecosystems that require extensive hand-holding, expert consulting, and proactive threat neutralization services. Their 'DMARC enterprise' and 'DMARC project accelerator' services, along with their takedown capabilities, cater to high-stakes environments.
For Managed Service Providers (MSPs), the 'DMARC MSSP' plan with its multi-user management dashboard makes DMARC Expert an excellent choice for managing multiple client domains. Small to medium businesses (SMBs) might find the comprehensive nature and pricing of DMARC Expert to be more than they require, unless they have unique security needs.
DMARCLytics is an excellent fit for small to medium businesses (SMBs) and growing enterprises looking for a straightforward, cost-effective, and feature-rich DMARC reporting solution. Its Starter and Business plans offer generous email volumes and domain counts, making it accessible for those starting their DMARC journey or scaling their operations.
The Enterprise plan of DMARCLytics is well-suited for larger organizations that require unlimited domains and emails, along with dedicated support. While not explicitly branded for MSPs, its scalability with unlimited domains and centralized reporting could serve managed service providers effectively for their client portfolios.
How does DMARC Expert compare with DMARCLytics?
DMARC report analysis
Analyzes DMARC aggregate and forensic reports.
Source detection
Identifies legitimate and illegitimate email sending sources.
Offers an API for data integration or automated tasks.
Not explicitly mentioned in pricing or features.
Not explicitly mentioned in pricing or features.
Multi-tenancy
Supports managing multiple client domains from a single interface.
Available with DMARC MSSP plan.
Not explicitly offered as multi-tenant client management.
SPF flattening
Helps overcome the 10-lookup SPF limit.
Includes hosted SPF.
Offers unlimited SPF for enterprise plans.
Hosted DMARC
Manages your DMARC DNS record for you.
BIMI
Supports Brand Indicators for Message Identification.
Includes hosted BIMI.
Not explicitly mentioned.
MTA-STS/TLS-RPT
Provides support for secure transport policies.
Not explicitly mentioned.
Not explicitly mentioned.
Blocklists and reputation
Monitors IP reputation and blocklist (blacklist) status.
IP blacklist check (blocklist check).
Not explicitly mentioned.
AI copilot
Uses AI to assist with DMARC management and insights.
Behavior-based anomaly detection (AI-alerts).
No explicit AI features mentioned.
DNS monitoring
Monitors changes to critical DNS records.
Monitors SPF, DKIM, DMARC record changes.
DMARC SPF DKIM checker, but not continuous monitoring.
Self hostable
Option to host the software on your own infrastructure.
SaaS only.
SaaS only.
Free trial/free tier
Offers a free period to try the service or a perpetually free plan.
No explicit free trial or free tier mentioned.
Offers a 14-day free trial across all plans.
Drawbacks and what to watch out for
DMARC Expert, while offering deep expertise and proactive takedown services, appears to be on the higher end of the pricing spectrum and less transparent with its entry-level DMARC monitoring. DMARCLytics, conversely, is more transparent with its tiered pricing but may not offer the same level of hands-on expert consultation or direct threat neutralization as DMARC Expert.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Pricing
DMARCLytics provides clear, tiered monthly or annual pricing for different scales, whereas DMARC Expert's pricing is more complex, involving credit-based takedown services and higher annual subscriptions with an emphasis on tailored enterprise solutions and consulting.
Small
Up to 10k emails / month
£9.99/month or £95.88/year (Starter)
Medium
Up to 100k emails / month
€1,260/year (DMARC premium)
£9.99/month or £95.88/year (Starter)
Large
Up to 1 million emails / month
From €5,500/year (DMARC enterprise)
£30/month or £288/year (Business)
Enterprise
Over 1 million emails / month
From €5,500/year + custom consulting
Contact for pricing
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