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What are the best ways to check for and prevent email typos on signup forms?

Summary

Preventing email typos on signup forms is crucial for maintaining a healthy email list and ensuring high deliverability rates. Incorrect email addresses lead to bounces, impact sender reputation, and waste marketing resources. While paid services offer comprehensive validation, there are effective strategies and basic checks you can implement without additional cost to help users self-correct and improve data quality at the point of entry.

What email marketers say

Email marketers often face the practical challenge of managing misspelled email addresses on their signup forms without incurring additional costs. Their approaches typically lean towards pragmatic, in-house solutions and leveraging features provided by their existing email marketing platforms. The goal is to catch common human errors before they negatively impact email campaigns and sender reputation, focusing on self-correction by the user where possible.

Marketer view

Email marketer from Email Geeks notes that while they suppress bounced addresses, the focus should be on proactive measures. The ideal solution would enable users to self-correct typos before submission, preventing the bad address from ever entering the system.

20 Mar 2020 - Email Geeks

Marketer view

Email marketer from Centric Squared suggests that one of the simplest and most effective ways to reduce email input errors is to set expectations clearly on your confirmation page. Adding a strong call to action like 'Please check your inbox for a confirmation email' can encourage users to verify their input.

25 Jan 2023 - Centric Squared

What the experts say

Email deliverability experts offer more technical insights into combating email typos, particularly the insidious nature of typo trap domains. Their advice extends beyond simple syntax checks to DNS record validation and the strong recommendation for confirmed opt-in to mitigate risks to sender reputation and avoid landing on blacklists. They stress that even seemingly minor typos can lead to significant deliverability issues.

Expert view

Email expert from Email Geeks suggests that a very basic self-check can involve verifying if there's a valid MX record for the domain, or at least an A-record. This method helps catch obvious typos in the domain part, such as gmail.con.

20 Mar 2020 - Email Geeks

Expert view

Email expert from Word to the Wise explains that email list validation is crucial for managing sender reputation. Typos and invalid addresses increase bounce rates, which email service providers interpret as a sign of poor list management.

15 Mar 2023 - Word to the Wise

What the documentation says

Technical documentation and web development best practices strongly advocate for robust client-side and server-side validation to ensure data integrity on forms. This includes using appropriate HTML5 input types for email, implementing pattern matching for basic syntax, and providing immediate, helpful feedback to users. The emphasis is on proactive error prevention and user guidance, rather than relying solely on post-submission corrections.

Technical article

Documentation from web.dev advises that for optimal signup form best practices, developers should use the appropriate type attribute for email fields. This provides the correct keyboard on mobile devices and enables basic built-in browser validation, enhancing user experience.

18 Jul 2023 - web.dev

Technical article

Documentation from Nielsen Norman Group suggests a key design guideline for reporting errors in forms: avoid showing an error message until the user has completed input in a field and moved on. This prevents premature error notifications that can frustrate users.

10 Apr 2024 - Nielsen Norman Group

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