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How long does it take to warm up an IP address for sending 25 million emails per day?

Summary

Warming up an IP address for an extremely high volume like 25 million emails per day, especially with a single dedicated IP and moderate engagement, is a complex and lengthy process. It significantly exceeds typical warm-up timelines for lower volumes. The duration is heavily influenced by factors beyond just raw volume, including recipient engagement, list quality, and the specific Mailbox Providers (MBPs) you are sending to. Attempting such a volume on a single IP is generally not recommended due to inherent bottlenecks and increased risk of deliverability issues.

What email marketers say

Email marketers often approach IP warming with a focus on practical implementation and the direct impact on their campaigns. When faced with exceptionally high volumes like 25 million emails per day on a single IP, their immediate concern shifts from the warm-up duration to the feasibility and potential pitfalls of such an ambitious plan. They emphasize the sheer volume being an indicator of needing more robust infrastructure and a deeper understanding of Mailbox Provider tolerances.

Marketer view

Marketer from Email Geeks indicates that 25 million emails per day is an extremely high volume for a single IP address. This level of sending would typically require a more distributed infrastructure to maintain deliverability.

19 Jan 2021 - Email Geeks

Marketer view

Marketer from Quora suggests that for sending millions of emails daily, integrating CRM solutions to segment your audience is crucial. They emphasize that domain warming involves gradually increasing email volume.

22 Jun 2022 - Quora

What the experts say

Experts in email deliverability offer nuanced perspectives on warming up IPs for extremely high volumes. They underscore that while a theoretical warm-up period can be calculated, real-world success depends heavily on practical considerations like list quality, Mailbox Provider diversity, and the sheer feasibility of sending such volume from limited infrastructure. The consensus points towards an extended, strategic approach, often requiring more than a single IP.

Expert view

Expert from Email Geeks suggests that successful IP warm-up is primarily driven by user engagement relative to volume. They explain that Mailbox Providers analyze the number of emails sent versus the proportion that are actually read or interacted with by users.

19 Jan 2021 - Email Geeks

Expert view

Expert from Spam Resource highlights that IP warming is a gradual process that builds sender reputation and trust with ISPs. They emphasize that rushing the process or sending too much volume too soon can lead to severe deliverability problems, including being blocklisted.

10 Mar 2024 - Spam Resource

What the documentation says

Official documentation and guides from leading email service providers and deliverability experts consistently define IP warming as a critical, gradual process. While specific daily volumes for warming up to 25 million emails are rarely detailed due to their extreme nature, the principles remain consistent: slow increases, positive engagement, and reputation building are key. Documentation often provides general timelines that would need significant extension for such high volumes.

Technical article

Twilio documentation emphasizes that successfully warmed IPs can send millions of messages per day. They highlight the necessity of proper warm-up and continuous adherence to best practices to achieve such high volumes consistently.

20 Feb 2024 - Twilio

Technical article

Maileroo Blog's guide states that an IP warm-up schedule aims to build at least 30 days of email sending history and data. This allows local ISPs to become familiar with the sending patterns and build trust.

15 Jan 2024 - Maileroo Blog

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