Summary
Verizon Media, like other major email providers, offers postmaster tools to help senders understand and improve email delivery. Their site caters to marketers and developers, with postmaster resources including placement feeds. They emphasize DKIM signing for authentication, recommending strong key sizes (2048 bits or higher) and regular updates. Verizon Media’s feeds are DKIM-based and support IPs. Experts stress utilizing feedback loops and acting on the data. Proper DKIM record configuration with unique selectors for security is crucial. Monitoring complaint rates and implementing SPF, DKIM, and DMARC are also essential for deliverability and brand protection. Oath Postmaster provides guidance for Yahoo and AOL, while RFC Standards detail DKIM technical specifications.
Key findings
- Postmaster Tools: Verizon Media offers postmaster tools for monitoring sender reputation and deliverability.
- DKIM Requirement/Recommendation: DKIM signing is strongly recommended by Verizon Media for authentication and improved deliverability.
- Feedback Loops: Utilizing and acting on feedback loops is crucial for maintaining a good sender reputation.
- DKIM Key Size and Management: Strong DKIM key sizes (2048+ bits) and proper management, including rotation, are recommended.
Key considerations
- Implement DKIM: Implement DKIM signing to authenticate emails and improve deliverability.
- Monitor Sender Reputation: Regularly monitor sender reputation using Verizon Media's postmaster tools.
- Utilize Feedback Loops: Actively use and analyze data from feedback loops to address deliverability issues.
- Follow Authentication Best Practices: Implement SPF, DKIM, and DMARC to maximize deliverability and brand protection.
What email marketers say
11 marketer opinions
Verizon Media, like other major email providers, offers postmaster tools to monitor sender reputation and provides placement feeds for deliverability insights. They require senders to authenticate their emails using SPF and DKIM. It's recommended to properly configure DKIM records with a unique key, rotate keys periodically, and manage DKIM selectors for security. Monitoring complaint rates and acting upon feedback loops are also crucial for maintaining a good sender reputation and deliverability. Using authentication methods such as DKIM are essential for brand protection and avoiding spam filters.
Key opinions
- Postmaster Tools: Verizon Media provides postmaster tools for monitoring sender reputation and identifying deliverability issues.
- DKIM Authentication: Verizon Media requires senders to authenticate emails using DKIM for improved deliverability and brand protection.
- Unique DKIM Keys: It is recommended to use unique DKIM keys for each domain and rotate them periodically for security.
- Feedback Loops: Monitoring complaint rates and acting upon feedback loops are crucial for maintaining a good sender reputation.
Key considerations
- DKIM Configuration: Properly configure DKIM records to ensure email authentication and avoid spam filters.
- DKIM Management: Implement a strategy for managing DKIM keys, including rotation and monitoring for abuse.
- Sender Reputation: Actively monitor sender reputation using postmaster tools and address any identified issues.
- Authentication Methods: Prioritize implementing SPF, DKIM, and DMARC to improve deliverability.
Marketer view
Email marketer from Mailgun explains that DKIM records should be properly configured to ensure email authentication, which improves deliverability. They recommend using a unique DKIM key for each domain.
21 Jun 2023 - Mailgun
Marketer view
Marketer from Email Geeks shares that all their feeds (including standard feedback loops) are DKIM based and support IPs. Also recommends that ESP platforms sign all emails with their own unique DKIM key for easier management.
19 Nov 2021 - Email Geeks
What the experts say
2 expert opinions
Experts recommend utilizing Verizon Media's feedback loops and processing the data received to maintain a good sender reputation. Additionally, using a strong DKIM key size (2048 bits or higher) is crucial for email authenticity and preventing tampering, along with regularly reviewing and updating DKIM records.
Key opinions
- Feedback Loops: Utilizing feedback loops provided by Verizon Media is important for maintaining sender reputation.
- Strong DKIM Keys: Using a strong DKIM key size (2048 bits or higher) ensures email authenticity.
Key considerations
- Data Processing: Process and act upon data received from feedback loops to improve sender reputation.
- DKIM Key Review: Regularly review and update DKIM records to prevent tampering.
Expert view
Expert from Word to the Wise highlights the importance of using feedback loops provided by major mailbox providers like Verizon Media. They emphasize the need to process and act upon the data received to maintain a good sender reputation.
24 Dec 2023 - Word to the Wise
Expert view
Expert from Spam Resource recommends using a strong DKIM key size (2048 bits or higher) to ensure email authenticity and prevent tampering. They suggest regularly reviewing and updating DKIM records.
23 Feb 2024 - Spam Resource
What the documentation says
4 technical articles
Verizon Media's Postmaster site offers tools and information to improve email delivery, including feedback loops and authentication standards. They strongly recommend implementing DKIM signing for email authentication and improved deliverability. Oath Postmaster (Verizon Media) provides tools and guidelines for Yahoo and AOL users, emphasizing reputation monitoring and adherence to best practices. RFC Standards detail the technical specifications for DKIM signing and verification.
Key findings
- Postmaster Tools: Verizon Media provides a Postmaster site with tools and information for improving email delivery.
- DKIM Recommendation: Verizon Media strongly recommends implementing DKIM signing for email authentication.
- Oath Postmaster: Oath Postmaster offers tools for Yahoo and AOL deliverability, emphasizing reputation monitoring.
- DKIM Specifications: RFC Standards provide technical details for DKIM signing and verification.
Key considerations
- Implement DKIM: Implement DKIM signing to improve email authentication and deliverability with Verizon Media.
- Monitor Reputation: Monitor sender reputation and adhere to best practices for Yahoo and AOL users through Oath Postmaster.
- Understand DKIM Specs: Consult RFC Standards for detailed technical information on DKIM implementation.
Technical article
Documentation from Oath Postmaster (Verizon Media) explains that their postmaster program offers tools and guidelines to ensure deliverability to Yahoo and AOL users. They emphasize monitoring reputation and adhering to best practices.
5 Jul 2023 - Oath Postmaster
Technical article
Documentation from Verizon Media Postmaster explains that their Postmaster site provides information and tools for senders to understand and improve their email delivery to Verizon Media inboxes, including feedback loops, complaint rates, and authentication standards.
3 Feb 2022 - Verizon Media Postmaster
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