Why are my emails going to the promotions tab in Gmail? - Knowledge Base

Summary

Optimizing email deliverability to Yahoo when using shared DKIM domains involves a multi-faceted approach. Core elements include strong authentication (SPF, DKIM, DMARC, double-signing), proactive sender reputation management (monitoring IPs, domain, FBLs, DMARC reports), and diligent list hygiene (segmentation, engagement-based sending, bounce processing, subscriber preference management). The inherent risks of shared DKIMs necessitate close scrutiny of domain reputation and consideration of dedicated sending infrastructure (IPs, subdomains). Sending valuable, wanted content, gradually increasing volume, and maintaining consistent sending habits contribute significantly to building a positive reputation with Yahoo, while external certifications like Return Path can provide further benefits.

Key findings

Authentication is Paramount: Strong email authentication with SPF, DKIM, and DMARC is the cornerstone of deliverability to Yahoo.
Shared DKIM Risks: Shared DKIM domains introduce deliverability vulnerabilities due to the potential for other senders' actions to negatively impact your reputation.
Sender Reputation Matters: Proactive management and monitoring of sender reputation are crucial for maintaining high deliverability rates with Yahoo.
Engagement is Key: Sending valuable, engaging content and respecting subscriber preferences contributes to building a positive reputation.
List Hygiene is Essential: Maintaining a clean and engaged email list through segmentation, bounce processing, and inactive subscriber removal significantly improves deliverability.

Key considerations

Double DKIM Signing: Consider double-signing emails with DKIM to further enhance authentication and improve deliverability.
DKIM Domain Reputation: If the shared DKIM domain has a poor reputation, switching providers may be necessary.
Dedicated Infrastructure: Using a dedicated IP address or subdomain can help isolate your sending reputation and improve deliverability, especially with shared DKIM domains.
Feedback Loop Monitoring: Monitor feedback loops (FBLs) to identify and address any issues that may be impacting your reputation with Yahoo.
Gradual Volume Increase: Gradually increase email volume to Yahoo, especially when starting out or using shared DKIM domains, to establish a positive sending reputation.
Unsolicited Bulk Email: Avoid sending unsolicited bulk emails as they can negatively impact your sender reputation and deliverability.
Return Path Certification: Consider Return Path certification for increased chances of inbox placement at major ISPs, including Yahoo.

What email marketers say

12 marketer opinions

To optimize email deliverability to Yahoo while using shared DKIM domains, several best practices emerge. Authenticating emails using SPF, DKIM, and DMARC is critical, with double signing recommended. Maintaining a high sender reputation is also crucial, which involves sending engaging content, managing email volume, and segmenting email lists. Monitoring feedback loops (FBLs) and DMARC reports is essential for identifying and addressing deliverability issues. Switching providers should be considered if the DKIM domain's overall reputation is poor. Using a dedicated subdomain and proper bounce processing further enhance deliverability, while gradually increasing email volume helps establish a positive reputation with Yahoo.

Key opinions

Authentication: Properly authenticating emails with SPF, DKIM (double signing), and DMARC is a fundamental requirement for Yahoo deliverability.
Sender Reputation: Maintaining a high sender reputation is critical, as Yahoo weighs it heavily, particularly with shared DKIM domains.
Monitoring: Monitoring feedback loops (FBLs) and DMARC reports helps in quickly identifying and addressing deliverability issues.
Engagement: Sending engaging and wanted content helps build a positive sender reputation.
DKIM Domain Reputation: If most traffic signed with a specific DKIM domain is bad, switching providers should be considered.

Key considerations

Shared DKIM Risks: Using shared DKIM domains introduces the risk of your deliverability being affected by the actions of other senders sharing the same domain.
Volume: Gradually increasing email volume to Yahoo is important, especially for new senders or those using shared DKIM domains.
Segmentation: Segmenting email lists based on engagement and tailoring content improves deliverability and sender reputation.
Inactive Subscribers: Regularly cleaning inactive subscribers maintains a clean email list and improves sender reputation.
Dedicated Subdomain: Using a dedicated subdomain for sending emails to Yahoo can isolate your sending reputation and improve deliverability.
Bounce Processing: Implement proper bounce processing.

Marketer view

Marketer from Email Geeks explains that if almost all traffic signed with a specific DKIM domain is bad, and you find yourself in that crowd with deliverability problems, you should consider switching providers. Changing settings will not help.

22 Feb 2025 - Email Geeks

Marketer view

Email marketer from SparkPost Blog advises senders using shared DKIM domains to maintain a high sender reputation. They share that Yahoo weighs sender reputation heavily, and a poor reputation due to other senders on the shared domain can negatively impact your deliverability, regardless of authentication.

6 Apr 2022 - SparkPost Blog

What the experts say

4 expert opinions

Experts emphasize the importance of managing sender reputation, particularly when using shared DKIM domains, due to the actions of other senders affecting deliverability. Shared DKIM domains also raise concerns about potential spammy behavior leading to blocking by email providers such as Gmail. Proper bounce processing is crucial for maintaining a clean email list, especially with Yahoo's deliverability policies, and Return Path certification can enhance inbox placement at major ISPs like Yahoo by meeting stringent requirements and monitoring DKIM.

Key opinions

Shared DKIM Risks: Shared DKIM domains pose risks as the actions of other senders on the same domain can impact your deliverability.
Sender Reputation: Managing sender reputation is critical, requiring active monitoring of IP and domain reputation.
Bounce Processing: Proper bounce processing is a cornerstone of good deliverability, ensuring a clean and up-to-date email list.
Return Path Certification: Return Path certification can improve deliverability and inbox placement at major ISPs like Yahoo.

Key considerations

Spammy Behavior: Shared DKIM domains can lead to blocking by email providers if other senders engage in spammy behavior.
Active Monitoring: Actively monitoring and addressing any issues that arise with your IP and domain reputation is necessary.
Strict Policies: Yahoo's deliverability policies require careful attention to email list hygiene and sender reputation.
Stringent Requirements: Meeting the stringent requirements of Return Path certification can significantly benefit deliverability.

Expert view

Expert from Spamresource.com explains that managing your sender reputation is critical. They state this involves monitoring your IP and domain reputation and actively working to address any issues that arise, especially important when using shared infrastructure like shared DKIM domains, where the actions of other senders can affect your deliverability.

28 Mar 2023 - Spamresource.com

Expert view

Expert from Spamresource.com shares that proper bounce processing is a cornerstone of good deliverability. It involves accurately classifying and handling both hard and soft bounces to maintain a clean email list, which is essential when dealing with Yahoo's strict deliverability policies and shared DKIM environments.

22 Jul 2021 - Spamresource.com

What the documentation says

5 technical articles

Official documentation highlights several key practices for optimizing email deliverability to Yahoo, especially when using shared DKIM domains. Authentication through SPF, DKIM, and DMARC is paramount, coupled with sending desired content and maintaining consistent sending volumes. A crucial technical aspect involves ensuring each sending entity uses a unique DKIM selector to prevent spoofing and improve identification. Implementing DMARC and monitoring its reports aids in preventing spoofing and addressing deliverability problems. Avoiding unsolicited bulk emails and respecting recipient preferences are critical for building a positive sender reputation.

Key findings

Authentication: Authenticating email with SPF, DKIM, and DMARC is essential for Yahoo deliverability.
Unique DKIM Selector: Using a unique DKIM selector for each sender is crucial when using shared DKIM domains.
DMARC Implementation: Implementing DMARC helps protect against spoofing and phishing attacks.
Reputation: Maintaining a good sender reputation involves sending wanted mail and consistent volumes.

Key considerations

Spoofing Prevention: Using a unique DKIM selector prevents email spoofing and allows receivers to identify the origin of the email accurately.
DMARC Monitoring: Actively monitor DMARC reports to identify and address deliverability issues with Yahoo.
Bulk Email: Avoid sending unsolicited bulk emails to maintain a positive sender reputation.
Recipient Preferences: Respect recipient preferences to avoid being marked as spam and to improve engagement.

Technical article

Documentation from Yahoo Help emphasizes the importance of authenticating your email using SPF, DKIM, and DMARC. They also highlight the need to send wanted mail, maintain consistent sending volumes, and monitor reputation.

22 Feb 2022 - Yahoo Help

Technical article

Documentation from DMARC.org explains that implementing DMARC (Domain-based Message Authentication, Reporting & Conformance) helps protect your domain from email spoofing and phishing attacks. They state it is vital to align SPF and DKIM records and actively monitor DMARC reports to identify and address any deliverability issues with Yahoo.

6 Oct 2021 - DMARC.org