How long should I wait before using a newly registered domain for email marketing?

Email marketer from Reddit explains that it is generally recommended to wait at least 2-4 weeks before sending any marketing emails. To begin with transactional emails to build trust and rapport.

Email marketer from GMass responds by saying that warming up a new IP address is essential to ensure emails reach inboxes rather than spam folders. They recommend gradually increasing sending volume and monitoring deliverability metrics. They say that this should take around a month to achieve.

Email marketer from Email Marketing Forum responds by saying to wait at least a month to build a sending reputation.

Email marketer from ActiveCampaign shares that building a domain reputation is critical for email deliverability. They advise sending consistently, authenticating emails, and avoiding spam triggers. While they don't provide a specific timeframe, they emphasize the importance of consistent, gradual volume increases.

Email marketer from Mailjet shares that domain warming is essential to establish a good sending reputation. They recommend a gradual increase in email volume, starting with small batches to the most engaged subscribers and slowly scaling up. Mailjet suggests starting with a small volume and increasing gradually over 4-8 weeks.

Email marketer from EmailOversight Blog advises waiting at least a few weeks, but ideally a month or two, before heavily using a new domain for email. They emphasize that a slow and steady approach is crucial to building a good sender reputation.

Email marketer from Litmus highlights the importance of warming up new domains and IP addresses to avoid deliverability issues. They suggest starting with transactional emails to build trust and gradually scaling up marketing campaigns over several weeks.

Expert from Email Geeks shares that it is a hugely bad practice to register a domain and use it immediately for email and that at one time a blocklist listed domains registered in the last day (and there may have been one for the last week).

Expert from Email Geeks answers question stating that the problem is that the domain is one day old.

Expert from Email Geeks shares that shiny new domains do look suspish.

Expert from Email Geeks responds, 'As old as possible - weeks to months. I've seen new domains have weird reputation issues up until about a year'.

Expert from Email Geeks mentions 'day old bread' listed domains registered in the previous five days.

Expert from Email Geeks shares that if it’s a brand new domain and not a brand new list, there’s more to look into, what happened to the previous domains, are they trying to evade filtering and where did they acquire the addresses.

Expert from Email Geeks suggests that 'avoid their main brand' means 'we're spamming but we don't want to get nailed for it'.

Expert from Email Geeks explains that new domains have low reputation, especially recently registered ones. She suggests that the issue could be with a new client exhibiting behavior that suggests they were terminated from their previous ESP for spamming. She states that she's not sure what WordPress has to do with the problem.

Expert from Word to the Wise shares insights on how a new domain's age can impact sending reputation. They emphasize that a period of 'incubation' is beneficial, allowing the domain to establish a legitimate online presence before initiating email campaigns. They recommend at least 30 days to several months. The recommendation largely hinges on the level of traffic to the website and general domain activity (not just email sending).

Documentation from SparkPost explains that a proper domain warm-up is crucial. They advise starting with low volumes and gradually increasing the sending volume over several weeks. They recommend at least 30 days of warm-up before sending larger campaigns.

Documentation from Microsoft details methods to improve domain reputation so they don't flag the emails being sent from a new domain or IP. They share that consistent sending over a period of time is essential in developing a good relationship. Volume should steadily increase over time so algorithms can learn and adapt.

Documentation from SendGrid shares that warming up an IP address is similar to warming up a domain and involves gradually increasing the sending volume over time. They recommend a structured approach, starting with small volumes and increasing daily or weekly, with a minimum of 30 days. They note a domain that is immediately used can trigger spam filters.

Documentation from Google Postmaster Tools emphasizes the importance of establishing a positive sender reputation. They suggest consistently authenticating emails, sending wanted mail, and following best practices to build trust with Gmail. They don't give a specific date but suggest focusing on building a good history and volume over time.