Summary
Intercom automatically manages subscriptions and includes List-Unsubscribe headers with one-click unsubscribe (RFC 8058) for audiences managed within the platform. This is essential for maintaining good sender reputation, email deliverability, and compliance with email regulations, including GDPR. While Intercom handles much of this automatically, verifying the presence of List-Unsubscribe headers in test emails is recommended. Customizing the unsubscribe flow is possible through custom unsubscribe pages, though the default unsubscribe language cannot be directly modified.
Key findings
- Automated Functionality: Intercom automatically handles subscriptions and includes List-Unsubscribe headers.
- RFC 8058 Compliance: Intercom implements RFC 8058 one-click unsubscribe.
- Deliverability Impact: List-Unsubscribe headers improve email deliverability and sender reputation, particularly with major email providers.
- Customization Options: Custom unsubscribe pages allow for a tailored user experience, though default language isn't customizable.
- Compliance: Automatic implementation helps with GDPR and other regulatory compliance.
Key considerations
- Audience Management: The automatic unsubscribe functionality is geared towards audiences managed within Intercom.
- Header Verification: Regularly verify that List-Unsubscribe headers are present in test emails.
- Custom Page Strategy: Carefully plan custom unsubscribe pages to align with brand and messaging.
- Provider Requirements: Understand individual email provider requirements and preferences regarding List-Unsubscribe.
- Preference Settings: Be aware of any preferences within Intercom which manage the flow.
What email marketers say
7 marketer opinions
Intercom automatically includes unsubscribe links and handles the unsubscribe process, including one-click unsubscribe via List-Unsubscribe headers, to comply with email marketing regulations. While the default unsubscribe language cannot be modified, Intercom allows for the use of custom unsubscribe pages. To verify functionality, users can send a test email and check the headers. Ensuring correctly functioning unsubscribe links is crucial for maintaining a good sender reputation and deliverability.
Key opinions
- Automatic inclusion: Intercom automatically includes unsubscribe links in emails.
- One-click unsubscribe: Intercom supports one-click unsubscribe via List-Unsubscribe headers.
- Compliance: Intercom helps maintain compliance with GDPR and other email regulations.
- Customization: Default unsubscribe language is not modifiable, but custom unsubscribe pages can be used.
- Verification: Functionality can be verified by sending a test email and checking headers.
Key considerations
- Sender Reputation: Correctly functioning unsubscribe links are crucial for maintaining a good sender reputation.
- Deliverability: Ensuring functioning unsubscribe links improves overall email deliverability.
- Custom Pages: Consider creating custom unsubscribe pages for tailored messaging.
- Header Verification: Always verify the List-Unsubscribe header is present in test emails.
Marketer view
Email marketer from Reddit user explains that Intercom includes unsubscribe links automatically and that there is a preference setting to manage the 'unsubscribe reason' page. They suggest looking at the settings under email preferences.
23 Nov 2023 - Reddit
Marketer view
Email marketer from Email Marketing Blog covers that Intercom handles the unsubscribe process, including one-click unsubscribe via List-Unsubscribe headers, which helps maintain compliance with GDPR and other email regulations.
12 Aug 2023 - Email Marketing Blog
What the experts say
7 expert opinions
Intercom automatically includes List-Unsubscribe headers, including RFC 8058 one-click unsubscribe, which is crucial for good sender reputation, deliverability, and compliance with email regulations like GDPR. Major email providers like Hotmail and Gmail prioritize List-Unsubscribe headers when determining whether to accept mail. Check email headers to confirm Intercom is adding these headers. Intercom's list management capabilities impact unsubscribe handling.
Key opinions
- Automatic Headers: Intercom automatically includes List-Unsubscribe headers.
- One-Click Unsubscribe: Intercom implements RFC 8058 one-click unsubscribe.
- Deliverability Impact: List-Unsubscribe headers are crucial for email deliverability, especially with Hotmail and Gmail.
- Compliance: List-Unsubscribe functionality helps comply with email regulations.
- List Management: Intercom's list management capabilities influence unsubscribe handling.
Key considerations
- Header Verification: Verify List-Unsubscribe headers are present in sent emails.
- Sender Reputation: Prioritize a clear List-Unsubscribe process to maintain a good sender reputation.
- Email Regulations: Stay compliant with email marketing regulations like GDPR.
- Provider Requirements: Be aware of email provider requirements (e.g., Hotmail, Gmail) regarding List-Unsubscribe.
Expert view
Expert from Email Geeks suggests checking the headers of the sent mail to see if Intercom is adding unsub headers, as many ESPs do this automatically, even if it's not configurable in the UI. He also asks where the list of recipients is being managed.
22 Dec 2024 - Email Geeks
Expert view
Expert from Spam Resource explains that providing a clear and functioning List-Unsubscribe header is critical for maintaining good sender reputation and deliverability. This helps avoid being marked as spam and ensures compliance with email regulations, improving overall campaign effectiveness.
21 May 2024 - Spam Resource
What the documentation says
3 technical articles
Intercom automatically manages subscriptions and includes List-Unsubscribe functionality, adhering to RFC8058 for one-click unsubscribes, for audiences managed within its platform. To further customize the user experience, you can create a custom unsubscribe page and redirect users to it.
Key findings
- Automatic Management: Intercom automatically handles subscriptions and unsubscribes.
- RFC8058 Compliance: Implements RFC8058 for one-click unsubscribe functionality.
- Customization Options: Allows creating custom unsubscribe pages.
Key considerations
- Audience Management: The automatic unsubscribe functionality applies to audiences managed within Intercom.
- Custom Page Benefits: Consider creating a custom unsubscribe page for a tailored user experience.
- Compliance: Ensure your unsubscribe process complies with all relevant regulations and best practices.
Technical article
Documentation from Intercom Help Center explains that you can customize the unsubscribe flow in Intercom by creating a custom unsubscribe page and redirecting users to it after they unsubscribe.
23 May 2024 - Intercom Help Center
Technical article
Documentation from RFC 8058 specifies the use of the 'List-Unsubscribe' header field, which allows recipients to easily unsubscribe from mailing lists. Intercom utilizes this header for one-click unsubscribe functionality.
12 Mar 2025 - RFC 8058
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