Alliance Group is the world's largest producer of international insurance, serving clients in 189 countries with a "quality management second to none" philosophy. Operating across global financial services, they handle millions of critical communications daily. For a company whose reputation depends on reliable, secure communication, email deliverability isn't just a technical concern, it's fundamental to their business operations.
Challenges before Suped
The IT team was operating with limited visibility into their email delivery pipeline, relying on basic engagement metrics while remaining blind to the critical authentication and reputation factors that determine inbox placement.
Before using Suped, our biggest challenge was not knowing whether our emails were actually reaching inboxes or just disappearing into spam filters. We could measure opens and clicks, but we couldn't see the real delivery picture. It felt like flying blind.
John Porteous, Group IT Manager, Alliance Group
This visibility gap created significant operational challenges. When important policy updates or claim notifications failed to reach customers, the first indication often came through support tickets or complaints. By that point, customer trust had already been damaged. The team was essentially playing defense, reacting to problems after they occurred rather than preventing them.
The lack of DMARC visibility meant they couldn't identify unauthorized senders using their domain, leaving them vulnerable to phishing attacks that could damage their reputation. Meanwhile, technical misconfigurations in SPF and DKIM records were silently undermining deliverability across major email providers, but without proper monitoring, these issues went undetected for months.
Why Alliance Group chose Suped
John had been evaluating DMARC solutions, but most platforms felt overly complex for their needs. Suped stood out for its clear focus on practical email security and deliverability insights. Several factors made Suped the obvious choice:
Immediate visibility
Clear, actionable insights into email authentication and delivery without technical complexity
Comprehensive DMARC management
End-to-end solution covering policy configuration, monitoring, and threat detection
Enterprise-grade reliability
Built specifically for organizations where email delivery failures have business consequences
Rapid implementation
Quick setup process that delivers value within days, not months
We quickly learned that small technical issues had a huge effect on deliverability. Having that visibility made it clear where to focus, and it gave us quick wins in improving engagement and protecting our domain reputation.
John Porteous, Group IT Manager, Alliance Group
Implementation and adoption
Alliance Group's Suped deployment was remarkably straightforward. The implementation required minimal IT resources, just DNS record updates and basic configuration, allowing the team to get up and running quickly with immediate visibility into their email ecosystem.
The rollout strategy focused on immediate wins while building toward comprehensive coverage. The team started with their primary sending domains, quickly identifying several authentication issues that had been causing delivery problems. This early success built internal confidence and demonstrated clear ROI.
What surprised the team most was how quickly Suped's reports revealed the full scope of their email ecosystem. The platform provided comprehensive visibility that went beyond their initial assumptions, uncovering previously undetected services and potential security risks.
Automated threat detection
Alliance Group was particularly impressed with Suped's automated alerting system. The platform immediately flagged suspicious sending patterns and potential spoofing attempts, providing the security team with actionable intelligence without requiring constant monitoring.
The transition from monitoring to enforcement was gradual and data-driven. Using Suped's detailed reports, the team built confidence in their authentication setup before moving from a "none" DMARC policy to "quarantine."
Results
Since implementing Suped, Alliance Group has achieved comprehensive email security visibility and dramatically improved deliverability across their global operations. The transformation from reactive troubleshooting to proactive management has had measurable impacts on both security and business operations.
Most significantly, the team now operates with complete confidence in their email delivery. Authentication issues that previously went undetected for months are now identified and resolved within hours. This proactive approach has eliminated the customer service burden of failed communications and strengthened trust in Alliance Group's digital operations.
Complete email ecosystem visibility
Real-time monitoring of all services sending email on behalf of Alliance Group domains, with immediate alerts for new or unauthorized senders
Proactive threat prevention
Automated detection and blocking of domain spoofing attempts, protecting both Alliance Group and their customers from phishing attacks
Improved delivery rates
Systematic resolution of authentication issues has improved inbox placement across all major email providers, ensuring critical communications reach customers
The cultural impact has been equally important. Email security is no longer a reactive concern but an integral part of Alliance Group's operational excellence. The IT team can now provide stakeholders with concrete data about email performance and security posture, replacing guesswork with confidence.
This clarity allows us to take action faster whether it's adjusting content, fixing authentication, or addressing reputation issues. We've moved from reactive guesswork to proactive management.
John Porteous, Group IT Manager, Alliance Group
For a global insurance leader where trust and reliability are paramount, Suped has transformed email from a potential vulnerability into a competitive advantage. With comprehensive DMARC visibility and protection in place, Alliance Group can focus on what matters most: delivering exceptional service to customers across 189 countries, confident that their digital communications uphold the same standard of excellence as their insurance products.
