VerifyDMARC provides a focused DMARC reporting experience. Its core strength lies in aggregating DMARC reports, offering clear visualizations of authentication results, and helping users move towards enforcement policies.
We found the dashboard intuitive for understanding DMARC compliance, identifying sending sources, and spotting potential spoofing attempts. It concentrates on the essential aspects of DMARC, making it straightforward to navigate for those primarily concerned with DMARC implementation and monitoring.
Everest, by Validity, offers a much broader suite of email deliverability features. While it includes robust DMARC reporting, it extends significantly into areas like inbox placement testing, reputation monitoring, blocklist (or blacklist) checking, and competitive intelligence.
Its comprehensive nature means users gain insights beyond just DMARC, encompassing the entire email lifecycle from pre-send testing to post-send analysis. This makes it a powerful tool for teams requiring a holistic view of their email program performance and health.
How easy is each product to use
User experience
VerifyDMARC offers a clean, uncluttered interface. We appreciate its simplicity, as it focuses specifically on DMARC data without overwhelming users with extraneous features. The visualizations are easy to interpret, making it simple to quickly assess DMARC compliance and identify issues.
Setting up domains and understanding the reports is a relatively quick process. For users who want a dedicated DMARC tool without the complexity of a broader platform, VerifyDMARC's user experience is quite effective and user-friendly.
Everest provides a comprehensive dashboard that consolidates many aspects of email deliverability. While powerful, its extensive feature set can sometimes lead to a steeper learning curve for new users. Navigation can feel complex due to the sheer volume of data and tools available.
Once we became familiar with the platform, its customizable dashboards and integrated reporting became very efficient for daily monitoring. However, some users might initially find the experience a bit overwhelming, reflecting the breadth of its capabilities rather than poor design.
Which product has the best support
Support
VerifyDMARC offers standard support channels, typically through email or a ticketing system. Given its more focused feature set, the need for extensive technical support is generally lower.
We found the documentation helpful for common DMARC setup questions, and responses to queries were timely. The support aligns with its straightforward approach, providing assistance for DMARC-specific challenges.
Everest offers a multi-tiered support structure, including dedicated customer success managers for higher-tier plans. The complexity and breadth of Everest's features often necessitate more in-depth support, which Validity aims to provide.
Some G2 reviews, as we'll see, indicate that while the account managers are responsive, technical questions can sometimes take longer to resolve. The level of support can vary depending on the plan, with enterprise clients receiving more personalized attention.
Who should use each product
Suitability
VerifyDMARC is highly suitable for Small to Medium Businesses (SMBs) and organizations whose primary goal is to implement and monitor DMARC efficiently without requiring a vast array of other email deliverability tools. Its accessible pricing and ease of use make it an excellent entry point.
For Managed Service Providers (MSPs) managing DMARC for multiple clients, its clear, focused interface can be an advantage for quick oversight. Enterprise clients might find it too focused if they need comprehensive email deliverability alongside DMARC.
Everest is best suited for Enterprise-level organizations and larger SMBs with complex email programs that require a full suite of deliverability, reputation, and DMARC tools. Its extensive features cater to marketing and IT teams needing deep insights into every aspect of email performance.
While MSPs can certainly leverage its capabilities for client management, its pricing structure might be more prohibitive for smaller clients. It's designed for serious email senders who view deliverability as a critical component of their overall digital strategy.
DMARC report analysis
Aggregating and parsing DMARC XML and RUA reports.
Source detection
Identifying all legitimate and illegitimate email sending sources.
Forward detection
Detecting email forwarding that might impact DMARC authentication.
Spoof detection
Identifying unauthorized use of your domain in email.
Notifications and alerts
Real-time alerts for DMARC policy changes or critical issues.
Reporting
Comprehensive dashboards and customizable reports.
API
Programmatic access to DMARC data and features.
Available on all plans.
Available on Professional and Enterprise plans.
Multi-tenancy
Managing multiple domains or client accounts from one dashboard.
Suitable for MSPs to manage multiple client domains.
Designed for enterprise-level management of various brands.
SPF flattening
Helping to stay within the 10-lookup limit for SPF records.
Hosted DMARC
Managing your DMARC record directly through the platform.
BIMI
Support for Brand Indicators for Message Identification (BIMI).
Monitoring and guidance for BIMI implementation.
Features to help with BIMI setup and compliance.
MTA-STS/TLS-RPT
Monitoring for secure transport protocols.
Insights into MTA-STS and TLS-RPT adoption.
Tools for monitoring and reporting on email encryption.
Blocklists and reputation
Monitoring IP and domain reputation across various blocklists.
Provides insights into DMARC-related reputation.
Comprehensive reputation monitoring and blocklist (blacklist) checks.
AI copilot
AI-powered assistance for DMARC and deliverability issues.
Not a primary feature.
Likely integrated into various insights and recommendations.
DNS monitoring
Tracking DNS records relevant to email authentication.
Essential for DMARC record management.
Broader DNS health monitoring.
Self hostable
Option to host the software on your own infrastructure.
SaaS only.
SaaS only.
Free trial/free tier
Availability of a free option to try or use the product.
Offers a 30-day free trial.
Smaller monthly plans available, not a traditional free tier.
VerifyDMARC's main drawback is its lack of G2 reviews, which makes it hard to gauge real-world user satisfaction beyond our own testing. Its focused nature also means users needing broader email deliverability features, like inbox placement testing or competitive intelligence, will need additional tools. For Everest, common drawbacks include a potentially steep learning curve due to its extensive feature set and some reported issues with customer support responsiveness for complex technical queries or during the renewal process, as highlighted by users.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
4.2 / 5(189)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest? The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail What do you dislike about Everest? Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now. Recommendations to others considering Everest: Find another supplier, these guys are sharks What problems is Everest solving and how is that benefiting you? Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest? Setting up Dashboards to monitor all deliverability metrics What do you dislike about Everest? Support is okay, but it could be lot better Navigational aids are not comparable to other industry-rated tools. Recommendations to others considering Everest: New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere. What problems is Everest solving and how is that benefiting you? Improving inbox placement Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest? Able to help in domain and IP blacklisted daily checking. Quick display the domain reputation status. After using Inbox placement service and domains/IP pools, feel their interface is nice and clear. What do you dislike about Everest? Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. What problems is Everest solving and how is that benefiting you? None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest? I like the accessibility to create dashboards and share across the org. What do you dislike about Everest? The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze What problems is Everest solving and how is that benefiting you? Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest? We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part. What do you dislike about Everest? We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch. Recommendations to others considering Everest: Prepare for a longer-than-estimated setup process. What problems is Everest solving and how is that benefiting you? Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
VerifyDMARC offers straightforward, volume-based pricing starting very low, while Everest's pricing structure is more complex, encompassing various features and higher price points for its comprehensive suite.
0 / 5(0)
