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VerifyDMARC vs DMARCLytics

Choose VerifyDMARC for budget-friendly basics, choose DMARCLytics for advanced features with tiered pricing.
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Compare product functionality

Feature set

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VerifyDMARC provides a solid foundation for DMARC reporting and analysis. Its core strength lies in aggregating DMARC reports, making complex XML data readable and actionable. We've found its interface effective for quickly identifying authentication failures and legitimate sending sources.
The platform focuses on essential DMARC components, offering detailed insights into SPF, DKIM, and DMARC alignment. It also includes features like automated alerts and a 90-day report history, which are beneficial for ongoing monitoring. While comprehensive, we noticed it keeps to the fundamentals without venturing into more niche email security protocols.
DMARCLytics, in our experience, offers a more expansive feature set, especially as you move up its plan tiers. Beyond standard DMARC aggregation, it provides useful additions like a 'Threat Map' and DMARC aggregate geomaps, which can help visualize potential abuse originating from specific regions.
We appreciate its inclusion of Hosted DMARC, particularly beneficial for those looking to manage their DMARC records directly through the platform. The higher tiers also offer Service Tracker and Inbox Placement testing, which extend its utility beyond mere DMARC enforcement to broader email deliverability concerns.
How easy is each product to use

User experience

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VerifyDMARC offers a clean and straightforward user interface. We found it relatively easy to navigate, with clear dashboards that highlight key DMARC metrics, making it accessible for users who are new to DMARC or prefer a minimalist approach.
The setup process is intuitive, and the reporting views are generally easy to interpret. While functional, it might feel a bit sparse for those accustomed to more robust visualization options or deeper drill-down capabilities often found in higher-end DMARC platforms. It gets the job done without much fuss, which can be a relief.
DMARCLytics presents a slightly more feature-rich dashboard, which can be both a blessing and a curse. While it offers a wider array of data points and visualizations, the initial learning curve might be a little steeper for absolute beginners, especially with features like geomaps and service tracking.
However, once we got the hang of it, we appreciated the depth of information available. The configurable alerts are a nice touch, allowing for tailored notifications, which enhances the proactive management of DMARC policies. Its design feels modern, prioritizing information density without becoming overly cluttered.
Which product has the best support

Support

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Our interactions with VerifyDMARC's support have generally been positive. They appear responsive to queries related to platform usage and DMARC configuration basics. For straightforward issues, we found their documentation and direct support to be adequate.
However, for highly complex DMARC deployments or advanced troubleshooting, users might find themselves seeking additional external resources. Their support seems geared towards helping users navigate their platform effectively, rather than providing deep, hands-on DMARC consulting.
DMARCLytics offers email support across all its plans, which is a standard offering. For Enterprise-tier customers, they provide a dedicated DMARC engineer, which is a significant advantage for larger organizations with intricate email ecosystems and critical needs.
This tiered support structure means that smaller businesses will receive standard email assistance, while larger entities gain access to more personalized and in-depth expertise. We appreciate the option for dedicated support, as DMARC can sometimes require a specialized touch.
Who should use each product

Suitability

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VerifyDMARC is particularly well-suited for small to medium-sized businesses (SMBs) and individual users who need a cost-effective and easy-to-understand solution for DMARC monitoring. Its simplicity makes it ideal for those taking their first steps in DMARC enforcement.
For managed service providers (MSPs), it could serve as a basic tool for client monitoring, especially for those clients with less complex email environments. Enterprise users might find it lacks some of the advanced features and reporting granularity required for large-scale, intricate deployments, although its core functionality remains robust.
DMARCLytics caters to a broader range, from SMBs looking for more advanced features than basic monitoring to enterprise-level organizations needing comprehensive solutions. Its tiered structure allows for scaling, with the Business and Enterprise plans offering significant advantages like higher email volumes and additional security features.
MSPs could benefit from DMARCLytics, especially the Enterprise plan with its unlimited domains and dedicated DMARC engineer, which is excellent for managing multiple client environments. For enterprises, the advanced reporting, hosted DMARC, and potential for dedicated support make it a strong contender for securing complex email landscapes.

How does VerifyDMARC compare with DMARCLytics?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

When considering drawbacks, VerifyDMARC, while user-friendly and affordable, tends to offer a more basic feature set that might leave advanced users wanting more sophisticated analytics or integrations. DMARCLytics, on the other hand, while feature-rich, particularly in higher tiers, can become quite costly and may present a steeper learning curve for users new to advanced email security concepts. Neither platform appears to strongly cater to the burgeoning need for full multi-tenancy for MSPs, which is an area for potential improvement.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Pricing

VerifyDMARC starts at a very low price point with plans scaling, while DMARCLytics has a clear tiered pricing structure in GBP, offering more features at higher costs and requiring contact for enterprise pricing.
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Small
Starts at $1/month (Personal plan, email volume not specified).
£9.99/month (Starter plan, for up to 150k emails).
Medium
Varies by usage, contact for specifics.
£9.99/month (Starter plan, for up to 150k emails).
Large
Contact for pricing (Larger plans available).
£30/month (Business plan, for up to 3M emails).
Enterprise
Contact for pricing.
Contact us for pricing (Unlimited emails).

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Still not satisfied with VerifyDMARC or DMARCLytics?
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions