Valimail presents a robust feature set centered on automated DMARC enforcement. Their core offering, Valimail Enforce, is designed to bring domains to a DMARC enforcement policy (p=reject or p=quarantine) rapidly, often within 60 days. This includes automated SPF flattening and DKIM management, which significantly simplifies the complex authentication process.
Beyond core DMARC, Valimail offers a 'Monitor' tier for visibility and an 'Align' product to meet mailbox provider sender requirements. Features like precision sender intelligence, comprehensive dashboards, and API access are available in higher tiers, focusing on advanced visibility and control over email sending services, including the option for BIMI integration through their 'Amplify' add-on.
Sendmarc provides a comprehensive DMARC platform with a strong emphasis on full visibility and control. Their feature set extends beyond basic DMARC reporting to include advanced email and DNS analysis tools, ensuring organizations can meticulously configure SPF, DKIM, and DMARC records. We appreciate their inclusion of failure reports and real-time blocklist (or blacklist) and threat reporting, offering a holistic view of email security.
Notably, Sendmarc integrates MTA-STS and TLS reporting, which are crucial for advanced email security protocols. For businesses aiming for brand recognition, BIMI configuration is also a standard offering in their advanced plans. Their multi-tenant platform for MSPs also highlights a strong focus on supporting service providers with managing numerous clients efficiently.
How easy is each product to use
User experience
Valimail's user experience is generally straightforward, particularly with its core DMARC monitoring and enforcement capabilities. We found the setup process to be relatively simple, and the platform provides clear visibility into email sending activity. The dashboard effectively translates complex XML DMARC reports into understandable lists of services, making it easier to identify legitimate and unauthorized senders.
However, some users might find the feature organization a bit counter-intuitive, and certain advanced features, like the Sender Requirement Failure tool, can be hit-or-miss. While the interface is clean, a few areas could benefit from further refinement to enhance exploration and reporting granularity, as noted by some of our internal team members during testing.
Sendmarc offers a user-friendly platform with seamless navigation, making DMARC implementation and management accessible. Our experience showed that the initial DNS record updates are guided with super simple steps, and once data flows in, reviewing it is quite intuitive. The single pane of glass overview for domains, coupled with drill-downs into problem areas, contributes to a positive user experience.
Despite the ease of use, there can be a slight learning curve for new users, especially those unfamiliar with DMARC concepts. While the core platform is excellent, we noted that automated reporting and notifications could be more robust, potentially requiring users to manually check for updates. Overall, the emphasis on a smooth implementation process and clear data presentation stands out.
Which product has the best support
Support
Valimail generally receives positive feedback for its customer support, particularly during onboarding. We've experienced their team to be friendly, approachable, and responsive, offering quick assistance with setup and configurations. Onboarding assistance is included in paid plans, and a knowledge base is available to all users.
However, some users have noted that support response times can vary, especially for non-US based customers due to time zone differences, which might lead to delays in resolving issues. While they offer add-ons like Valicare and dedicated account managers for higher tiers, basic support can sometimes lack the seamless connectivity we'd ideally prefer.
Sendmarc excels in its support offerings, consistently receiving high praise for its professional, knowledgeable, and responsive team. Our interactions confirm that their customer service is exceptional, with swift and detailed responses that guide users through complex DMARC implementations. They emphasize a hands-on approach, often providing weekly check-ins and going the extra mile to ensure client success.
Their commitment extends to providing engineer training and certification, especially for MSPs, showcasing a dedication to empowering their partners. The only minor point we observed is that while post-implementation customer success reviews are excellent, there's less emphasis on a formal
Who should use each product
Suitability
Valimail is well-suited for organizations across various sizes, from SMBs to large enterprises, that prioritize automated DMARC enforcement and a streamlined approach to email authentication. Their robust SPF flattening and DKIM automation are particularly beneficial for companies with complex email ecosystems struggling with the 10-lookup SPF limit. It's an excellent choice for those seeking to quickly achieve DMARC reject policies with minimal manual intervention.
For MSPs, Valimail offers multi-domain management capabilities in its enterprise tiers, making it viable for managing multiple client domains. Enterprises will appreciate the advanced visibility features, API access, and security certifications. However, SMBs might find the pricing for advanced features a bit steep, making their free 'Monitor' plan a good starting point for basic oversight.
Sendmarc is an ideal solution for businesses of all sizes, with a particularly strong offering for Managed Service Providers (MSPs). Their dedicated multi-tenant MSP platform, complete with co-branding and mass customer import features, positions them as a top choice for service providers managing numerous clients' email security. SMBs and mid-market organizations will find their tiered business plans flexible and comprehensive for achieving DMARC compliance.
Enterprises and government entities benefit from the highest tiers, which include unlimited domains, users, and data history, along with specialized services for compliance and project management. The platform's focus on proactive DMARC implementation and detailed threat reporting makes it highly suitable for organizations needing stringent security and governance. We believe it's a strong contender for those who value comprehensive support and a partnership approach.
DMARC report analysis
Translates XML reports into actionable insights.
Source detection
Identifies all legitimate and unauthorized email sending sources.
Precision sender intelligence
Email and DNS analysis tools
Forward detection
Identifies emails forwarded by recipients.
Source IP data visibility (Enterprise)
Leverages email and DNS analysis
Spoof detection
Detects and prevents email impersonation attacks.
Notifications and alerts
Real-time alerts for policy failures and suspicious activity.
Configurable alerts (Enterprise)
Automated deployment & notifications (MSP)
Reporting
Provides various reports on DMARC compliance and email traffic.
Downloadable, subdomain, and executive reports
Aggregate, failure, and threat reports
API
Allows integration with other security tools and systems.
Add-on for Starter/Premium, included in Enterprise
API-first approach, implied for business use
Multi-tenancy
Manages multiple domains or client accounts from a single dashboard.
Portfolios and dynamic portfolios (Enterprise)
Dedicated multi-tenant MSP platform
SPF flattening
Resolves the 10-lookup limit for SPF records.
Unlimited SPF in paid plans
Advanced SPF configuration
Hosted DMARC
Manages DMARC records and policies.
Automated DMARC management
DMARC configuration and enforcement
BIMI
Supports Brand Indicators for Message Identification.
Amplify add-on
BIMI configuration included
MTA-STS/TLS-RPT
Implements Mail Transfer Agent-Strict Transport Security.
Not explicitly offered
MTA-STS & TLS reporting
Blocklists and reputation
Monitors blocklists and sender reputation.
Not explicitly offered
Blacklist (and threat) reporting
AI copilot
Uses AI or machine learning for advanced detection and automation.
AI-driven detection for impersonation attacks
Great intelligence features
DNS monitoring
Monitors DNS records for authentication and security.
Monitors DNS for DMARC, SPF, DKIM
DNS analysis tools
Self hostable
Can be hosted on your own servers.
Cloud-based SaaS
Cloud-based SaaS
Free trial/free tier
Offers a free version or a trial period.
Free Valimail Monitor plan
Free trial available
Valimail, while powerful, can be costly for smaller businesses, and some advanced features like sender requirement failures sometimes lack consistency. Sendmarc's drawbacks are fewer, though some users note that automated reporting and notifications could be more developed, and there might be a slight learning curve for new DMARC users.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
4.9 / 5(39)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Agile, dynamic and great feature set from Sendmarc
4.0 / 5
What do you like best about Sendmarc?
Cost effective tooling to provide the basic security neccessities for organizations. Easy and quick implementation with intuitive reporting. Extremely easy to implement.
What do you dislike about Sendmarc?
Better communucation as a partner for effective implementation with customers.
What problems is Sendmarc solving and how is that benefiting you?
Primarily email impersanation.
Mohamed O.
Head of Managed Services (MSP) Mid-Market (51-1000 emp.)
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
rebyC spreading the love about Sendmarc
4.0 / 5
What do you like best about Sendmarc?
Sendmarc helps organizations protect their email domains from phishing and spoofing attacks.
What do you dislike about Sendmarc?
If your company are considering using Sendmarc or are experiencing challenges with the platform, it's advisable to check the latest reviews, forums, or customer feedback for up-to-date information on potential dislikes or issues.
What problems is Sendmarc solving and how is that benefiting you?
The benefits of using Sendmarc include a reduction in successful phishing attacks, enhanced brand trust, improved email deliverability, and better overall email security. By preventing unauthorized use of domains and increasing the visibility into email authentication, organizations can mitigate the risks associated with email-based threats.
Verified User in Computer & Network Security
Small-Business (50 or fewer emp.)
Enhanced Email Security with Sendmarc: Protecting Your Communications
4.0 / 5
What do you like best about Sendmarc?
Sendmarc simplifies email authentication, making it easy for users to implement and manage. It has a User-Friendly Interface. Offers valuable insights into email delivery with Actionable Insights.
What do you dislike about Sendmarc?
There's a learning curve for new users. They could enhance onboarding or provide additional resources.
What problems is Sendmarc solving and how is that benefiting you?
1. Combats Email Spoofing and Phishing
2. Ensures Email Authenticity
3. Improved Email Deliverability and Reputation Management
Verified User in Events Services
Small-Business (50 or fewer emp.)
Valimail offers a mix of free monitoring and tiered pricing for enforcement, while Sendmarc uses a tiered structure for businesses and MSPs, with specific pricing requiring direct contact for most paid plans.
Small
Up to 10k emails / month
Monitor: Free. Enforce Starter: $5,000/year
Free trial: 5k emails/month
Medium
Up to 100k emails / month
Align Bronze: $19/month (up to 500k emails)
Advanced: Contact for pricing (starts at 100k emails)
4.6 / 5(421)
