Valimail is a powerhouse for DMARC enforcement, offering automated solutions for SPF and DKIM alignment. Their platform excels at providing precise sender intelligence, identifying all sending services by name, even those hidden in complex ecosystems.
We have found that Valimail's robust feature set focuses heavily on DMARC policy management, including an 'Enforce' product designed for continuous protection against phishing and impersonation, and an 'Align' product to meet mailbox provider sender requirements, automatically aligning SPF and DKIM. They also offer SPF flattening via macros to overcome the 10-lookup limit.
ReachMail integrates DMARC management and reporting directly into its broader email marketing platform. While it may not offer the same depth of specialized DMARC features as Valimail, it provides essential tools to protect brands and maximize email delivery through SPF, DKIM, and DMARC protocols.
We have seen that DMARC management in ReachMail primarily focuses on allowing users to create and manage DMARC records for their custom domains within their marketing account. It provides a basic summary of DMARC reports, along with access to original documents for those who prefer a comprehensive review.
How easy is each product to use
User experience
Valimail offers a generally intuitive and user-friendly interface, simplifying the complex world of DMARC. Many users appreciate the straightforward setup and the clear, easy-to-understand views of DMARC reports, which translate raw XML data into actionable insights.
However, we have also noted that some users find the feature organization within the app can be a bit peculiar, and certain advanced features or troubleshooting steps might require reaching out to support. Despite these minor quirks, the overall experience for DMARC monitoring and enforcement is streamlined.
ReachMail's user experience for DMARC management is embedded within its email marketing platform, which is designed for ease of use for marketers. This means that DMARC functionality, while present, is typically accessed through a familiar marketing dashboard.
We found the integration allows for a consistent experience if you are already using ReachMail for campaigns. The process for setting up DMARC records and viewing basic reports is straightforward for users accustomed to email service providers, making it accessible without deep technical expertise.
Which product has the best support
Support
Valimail consistently receives high praise for its customer support. Users frequently highlight the team's responsiveness, helpfulness, and expertise, particularly during onboarding and complex DMARC configurations.
We have observed that their support staff are described as friendly, approachable, and prompt in addressing issues, making the DMARC journey less daunting. They offer various levels of support, including dedicated account managers and optional technical account managers for higher tiers.
ReachMail offers unlimited phone and email support for its paid Basic and Pro plans, with email and chat support available for the free plan. They also highlight their experienced deliverability team as a resource to help users understand DMARC reports.
We have found that having access to their deliverability experts can be beneficial, especially for those who are newer to DMARC and need guidance on interpreting the data and optimizing their email delivery. The multi-channel support ensures users can get assistance when needed.
Who should use each product
Suitability
Valimail is best suited for organizations with a strong focus on email security and DMARC enforcement, especially those with complex email ecosystems, numerous domains, or regulatory compliance needs. Its enterprise-grade features, like SAML/SSO and configurable alerts, make it a strong choice for larger businesses.
For MSPs, Valimail can be highly beneficial for managing DMARC across multiple client domains, offering the tools for centralized visibility and enforcement. SMBs might find the upfront cost steep for the full 'Enforce' product, though the 'Monitor' free tier and 'Align' product offer more accessible entry points.
ReachMail is ideal for small to medium-sized businesses (SMBs) and marketers who need an integrated email marketing platform that includes DMARC capabilities. If you're looking for a comprehensive solution for sending campaigns, managing lists, and ensuring basic email authentication, ReachMail fits the bill.
While it offers DMARC management, it's not a standalone DMARC specialist, making it less suitable for large enterprises or MSPs primarily focused on advanced DMARC enforcement across a vast and diverse domain portfolio. It's best for those who want DMARC as part of a broader marketing toolkit.
DMARC report analysis
How detailed is the analysis of DMARC aggregate and forensic reports?
Comprehensive, detailed RUA/RUF analysis with sender intelligence.
Basic summary of reports, access to raw XML documents.
Source detection
Ability to identify all email sending sources accurately.
Precision sender intelligence, automated identification of all sources.
Identifies senders within marketing campaigns and DMARC reports.
Forward detection
Ability to accurately detect and account for email forwarding.
Analyzes forwarded mail paths, providing clear visibility.
Standard DMARC report interpretation includes forwarding insights.
Spoof detection
Capability to detect and block email spoofing attempts.
Machine learning-driven impersonation blocking and DMARC enforcement.
DMARC policy enforcement to protect against spoofing.
Notifications and alerts
Real-time alerts and notifications for DMARC events.
Smart alerts and configurable alerts for DMARC failures and changes.
Standard account notifications for email activity.
Reporting
Range and customizability of reports.
Comprehensive, subdomain, executive, RUF+ reports with deep insights.
Basic DMARC summary reports, access to original raw data.
API
Availability of an API for integration and automation.
API access available, tiered based on plan (add-on for lower tiers).
Email Relay API, and integrates with marketing automation workflows.
Multi-tenancy
Support for managing multiple clients or sub-organizations.
Supports portfolios and advanced role-based access control.
Supports multiple users and flexible brand management.
SPF flattening
Feature to simplify SPF records and avoid the 10-lookup limit.
Unlimited SPF lookups via proprietary macros.
Manages SPF records for signed domains within the platform.
Hosted DMARC
Ability to host and manage DMARC records directly.
Automated DMARC record creation and management.
Allows creating and managing DMARC records for custom domains.
BIMI
Support for Brand Indicators for Message Identification.
Full BIMI support, with an 'Amplify' add-on for fast-tracking.
Not explicitly offered for DMARC management.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Not a primary focus of their DMARC solutions.
Not a core feature within their DMARC offerings.
Blocklists and reputation
Monitors blocklists (blacklists) and sender reputation to improve deliverability.
Monitors sender reputation, helps reduce spam and improve deliverability.
Includes sending optimization and list cleaning for better reputation.
AI copilot
Integration of AI for guided insights or automated actions.
Uses machine learning for detection, but no specific 'copilot' feature.
Artificial Intelligence features included in marketing plans.
DNS monitoring
Continuous monitoring of DNS records related to email authentication.
Real-time insights into domain health and DMARC compliance status.
Monitors DMARC record health as part of management.
Self hostable
Option to host the software on your own servers.
Cloud-based SaaS solution, no self-hosting option.
Cloud-based SaaS solution, no self-hosting option.
Free trial/free tier
Availability of a free version or trial period.
Valimail Monitor is a free service, limited Enforce features.
Free marketing plan includes basic DMARC capabilities.
Valimail, while powerful, can be quite costly, especially for smaller organizations, and introduces concerns about vendor lock-in due to its deep integration into DNS. Some users also note occasional clunky feature organization and a desire for more granular reporting. ReachMail's primary drawback is that its DMARC features are integrated within a broader email marketing platform, which may not satisfy organizations seeking a dedicated, advanced DMARC enforcement solution. As there are no G2 reviews for ReachMail, we rely solely on product descriptions for its perceived drawbacks.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.What do you dislike about Valimail?A few things I don't like:1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.What problems is Valimail solving and how is that benefiting you?We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?Good interface for viewing DMARC reporting information.What do you dislike about Valimail?Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.What problems is Valimail solving and how is that benefiting you?Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?Ease of set-up and great customer support.What do you dislike about Valimail?Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.What problems is Valimail solving and how is that benefiting you?Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.What do you dislike about Valimail?Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.What problems is Valimail solving and how is that benefiting you?Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.What do you dislike about Valimail?The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .What problems is Valimail solving and how is that benefiting you?The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Valimail's pricing structure ranges from free monitoring to enterprise-level DMARC enforcement, often requiring direct contact for quotes, while ReachMail integrates DMARC capabilities across its contact-based email marketing plans.
Small
Up to 10k emails / month
Monitor: Free. Align Bronze: $19/month (up to 500k emails).
Free plan (no DMARC). Basic: From $8/month (500 contacts, 1 DMARC domain).
Medium
Up to 100k emails / month
Monitor: Free. Align Bronze: $19/month (up to 500k emails).
Basic/Pro plans, price scales with contacts (e.g., more contacts for 100k emails).
4.6 / 5(421)
