Valimail focuses heavily on automation, particularly with DMARC enforcement. Their system aims to achieve full DMARC enforcement quickly, typically within 60 days, by automatically aligning SPF and DKIM. This automation is a significant advantage, as it reduces the manual effort often associated with DMARC implementation.
We found Valimail's core strength lies in its ability to provide precise sender intelligence and a comprehensive view of email sending services. Features like unlimited SPF lookups and automated DKIM management ensure that legitimate emails are authenticated, while unauthorized senders are identified and blocked using machine learning.
PowerDMARC offers a broader suite of email security protocols beyond just DMARC, including Hosted SPF (Power SPF), Hosted DKIM, Hosted MTA-STS, and Hosted TLS-RPT. This integrated approach allows for comprehensive email authentication management from a single platform. The platform's emphasis on detailed reporting, including forensic reports and a threat map, provides extensive visibility into email traffic.
What stands out is PowerDMARC's robust support for multi-tenancy and an MSP/MSSP program, which includes features like a multi-tenant control panel. This makes it particularly well-suited for service providers managing multiple client domains. Their one-click DNS publishing and real-time domain health checks also simplify the initial setup and ongoing management.
How easy is each product to use
User experience
Valimail's interface is generally intuitive and user-friendly, particularly for monitoring DMARC reports. We found the setup process to be straightforward, and the dashboard provides a clear overview of email authentication status. The automated nature of their DMARC enforcement reduces the complexity of managing SPF and DKIM records.
However, some users noted that certain advanced features or detailed reporting might be less developed or require more navigation. The organization of features within the app can sometimes feel counter-intuitive, and some users reported needing to contact support for specific tasks that weren't readily available in the UI.
PowerDMARC is designed for ease of use, with a clean interface and guided setup processes that make it accessible even for those less familiar with DNS records. Their platform integrates DMARC, DKIM, and SPF policies into one place, utilizing sliders for desired settings which then generate the necessary records. This simplifies policy creation significantly.
While robust, some aspects of the UI/UX can be a bit confusing or less modern according to feedback, requiring a slight learning curve. However, the comprehensive guides and video tutorials often mitigate this. The multi-tenant control panel for MSPs is highly appreciated, though switching between clients could be more streamlined.
Which product has the best support
Support
Valimail provides comprehensive support with a knowledge base, onboarding assistance, and dedicated account managers for paid plans. Enterprise plans also offer technical account managers. We found their customer support to be responsive and helpful, particularly during the initial setup phase.
While support is generally positive, some users reported that responses could take time, especially for non-critical issues or specific requests like adding custom senders. There are also add-on support options like Valicare and Valicare+ for more tailored assistance.
PowerDMARC receives consistently high praise for its exceptional support. Customers frequently highlight the responsiveness, knowledge, and patience of their support team, often mentioning specific technicians by name for their detailed explanations and screen-sharing sessions. This includes phone, email, and interactive demo support for paid tiers.
Their onboarding program for MSPs and resellers is particularly well-regarded, simplifying the process of managing client domains. Even when issues arise, the team is noted for proactively communicating and resolving matters efficiently, making the overall support experience a significant strength.
Who should use each product
Suitability
Valimail is highly suitable for organizations of all sizes looking for a robust, automated DMARC enforcement solution. Its focus on simplified, hands-off management makes it attractive for enterprises and mid-market companies that want to quickly achieve DMARC compliance and prevent email spoofing without extensive manual effort. For SMBs, the free 'Monitor' plan offers excellent basic visibility.
MSPs might find Valimail less optimized for multi-client management compared to PowerDMARC's dedicated MSP features, but its strong automation can still benefit them by reducing the ongoing management burden for each client. Organizations with complex email ecosystems, especially those concerned with vendor lock-in, should carefully evaluate their exit strategy given Valimail's deep DNS integration.
PowerDMARC is an excellent choice for MSPs and MSSPs, with its dedicated multi-tenant program and features designed for managing multiple client domains efficiently. Enterprise clients also benefit from its comprehensive suite of email authentication protocols, including MTA-STS and TLS-RPT, which are crucial for advanced security requirements. Its detailed reporting and forensic capabilities are valuable for security teams.
SMBs can leverage PowerDMARC's generous free plan for personal domains, which includes many core features for basic DMARC enforcement. While the initial UI might require some familiarity, the strong support and extensive documentation make it accessible. It's well-suited for organizations that prioritize a wide range of email security tools and require robust support for multi-domain management.
How does Valimail compare with PowerDMARC?
DMARC report analysis
Aggregates and interprets DMARC RUA/RUF reports.
Provides clear, intuitive dashboards from complex XML data.
Processes RUA/RUF reports with geolocation and threat maps.
Source detection
Identifies all email sending services using your domain.
Uses precision sender intelligence to identify 100% of services.
Includes email sender identification and automatic subdomain detection.
Forward detection
Helps identify legitimate forwarded emails that might otherwise fail DMARC.
Comprehensive DMARC reports assist in identifying forwarding issues.
Spoof detection
Detects and blocks unauthorized use of your domain for phishing.
Offers AI-driven detection to stop phishing and impersonation attacks.
Designed to resolve email domain spoofing problems effectively.
Notifications and alerts
Provides real-time alerts for DMARC failures or suspicious activity.
Includes notification center, smart alerts, and configurable alerts.
Offers alert management (email & webhooks) in paid plans.
Reporting
Generates various reports on email authentication and compliance.
Provides downloadable, subdomain, and executive reports.
Features TLS reports, scheduled PDF reports, and CSV export in paid plans.
API
Allows programmatic access to DMARC data and management.
API access is an add-on or included in higher Enforce tiers.
API access is available in paid plans for integration.
Multi-tenancy
Supports managing multiple client domains from a single interface.
More focused on single-organization deployment, less explicit MSP support.
Offers a dedicated MSP/MSSP program with a multi-tenant control panel.
SPF flattening
Consolidates multiple SPF records to bypass the 10-lookup limit.
Provides unlimited SPF lookups using proprietary macro flattening.
Offers hosted SPF (Power SPF) in paid plans to flatten records.
Hosted DMARC
Manages your DMARC record and policy for you.
Automates DMARC record setup and continuous protection.
Included in the free plan for easy DMARC policy management.
BIMI
Supports Brand Indicators for Message Identification (BIMI) implementation.
BIMI is available across all Enforce plans, with an Amplify add-on.
BIMI support is included even in the free plan.
MTA-STS/TLS-RPT
Provides support for Mail Transfer Agent-Strict Transport Security (MTA-STS) and TLS Reporting (TLS-RPT).
These features are not explicitly listed or highlighted in product offerings.
Offers hosted MTA-STS and hosted TLS-RPT in paid plans.
Blocklists and reputation
Monitors IP and domain reputation on blacklists/blocklists.
Implied through spoof detection and malicious email data insights.
Includes reputation monitoring (IP/Domain) in paid plans.
AI copilot
Uses AI to assist with DMARC management and insights.
Features AI-driven detection for enhanced security.
No explicit AI copilot feature, but uses intelligence for security scoring.
DNS monitoring
Monitors changes to DNS records relevant to email security.
Manages and monitors DNS records for DMARC, SPF, and DKIM.
Offers a domain DNS timeline and real-time domain health checks.
Self hostable
Option to host the DMARC solution on your own infrastructure.
It is a cloud-based solution, not self-hostable.
It is a cloud-based solution, not self-hostable.
Free trial/free tier
Offers a free version or trial period to test the service.
Valimail Monitor is a free service, offering basic DMARC monitoring.
Provides a comprehensive free plan for personal domains (up to 10k emails).
Drawbacks and what to watch out for
Valimail, while powerful in automation, can be costly for smaller organizations, and some users note reporting limitations. Its deep integration might also lead to vendor lock-in concerns. PowerDMARC's user interface could be more modern, and certain advanced features or pricing tiers might not be immediately clear without direct inquiry, which can be a minor inconvenience.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
4.9 / 5(208)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
N/A
4.0 / 5
What do you like best about PowerDMARC?
Easy to use, easy to implement, comprehensive
What do you dislike about PowerDMARC?
Nothing to report except perhaps the billing module, which is a bit difficult to find.
What problems is PowerDMARC solving and how is that benefiting you?
Email security management for our clients
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
E-mail security made easy
4.0 / 5
What do you like best about PowerDMARC?
Very easy to set up. You can start with the basics and add features later. The system also guides you through the set-up process and provides recommendations for improvement.
What do you dislike about PowerDMARC?
For reporting and advanced features a subscription is required. However, for basic security for personal domains it's free!
What problems is PowerDMARC solving and how is that benefiting you?
More and more emails where rejected by email servers, or put in the SPAM folder of the recipient. Turns out a DMARC record is required by more and more e-mail providers. With PowerDMARC it is easy to solve this! Emails send from our domain are now fully compliant!
Juriaan K.
Personal domain for emailing Small-Business (50 or fewer emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Fantastic All-in-One DMARC Management, But Needs Easier Client Switching and More Whitelabel Options
4.5 / 5
What do you like best about PowerDMARC?
I really appreciate how convenient it is to handle all the DMARC settings within a single, user-friendly platform. Their support team has been excellent in walking us through set up and troubleshooting for our specific clients.
What do you dislike about PowerDMARC?
I would like to see more customization options available in the Whitelabel section. Some of the current image sizing choices don't work well with our logo, which isn't a major issue, but having more flexibility would be a nice improvement.
Additionally, switching between clients in the MSSP view is a little tedious. Right now, you have to log in as a specific client and then log out to return to the MSSP view. It would be much easier if there were a "User/Client" drop-down menu in the upper right corner, allowing you to quickly switch back and forth.
What problems is PowerDMARC solving and how is that benefiting you?
It is helping us protect our clients emails and reputations by blocking spoofing.
Zohra M.
Chaos-to-Order Transformation Expert Small-Business (50 or fewer emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
Easy Platform for DMARC Management
4.5 / 5
What do you like best about PowerDMARC?
Easy to use and great tools for troubleshooting. Theres also great guides that take you through the process of setup. We have most of our managed domains in PowerDMARC, as integration is very easy. We use PowerDMARC almost everyday for its various reporting tools. So when were not setting up new domains were monitoring our current ones. Customer Support also is very responsive, on the odd occassion where I need support, an advisor is back in touch within the hour.
What do you dislike about PowerDMARC?
There isn't much we dislike about PowerDMARC.
What problems is PowerDMARC solving and how is that benefiting you?
DMARC, DKIM and SPF policies are held in one place, which makes it easy to pick and choose what settings are required for each domain.
We havent go to spend time typing out a policy as we can use sliders to get our desired settings, which is then made for us.
We can see how secure we are bu the reporting.
We also get great reporting tools which we show our end users.
Marcus M.
Senior Technical Engineer Small-Business (50 or fewer emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Great service
4.5 / 5
What do you like best about PowerDMARC?
Camilo was incredibly helpful. He gave detailed explanations of the changes that were recommended.
What do you dislike about PowerDMARC?
I don't disliked anything. The platform is full featured.
What problems is PowerDMARC solving and how is that benefiting you?
Moving our DMARC policy from quarantine to reject.
Colin S.
Senior Information Security Engineer Enterprise (> 1000 emp.)
Pricing
Valimail offers a free monitoring tier and a tiered pricing structure that includes a Bronze plan for up to 500k emails, while PowerDMARC has a generous free plan for a single domain and scales up with paid plans that require direct contact for most pricing details beyond the free tier.
Small
Up to 10k emails / month
Monitor: Free. Enforce: from $5,000/year.
Free Plan: $0
Medium
Up to 100k emails / month
Enforce: from $5,000/year. Align: Contact for pricing.
Contact for pricing
Large
Up to 1 million emails / month
Align: $19/month (up to 500k). Enforce: from $5,000/year.