Suped

Valimail vs MXtoolbox

Choose Valimail for automated DMARC enforcement, choose MXtoolbox for comprehensive DNS and blacklist monitoring.
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Compare product functionality

Feature set

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Valimail specializes in DMARC enforcement, providing a comprehensive suite of tools for authentication, reporting, and policy management. Their core strength lies in automating the DMARC journey, from initial monitoring to full enforcement, which includes SPF flattening and DKIM automation. We found their precision sender intelligence to be quite effective, helping to identify legitimate email sources and block unauthorized ones.
The platform offers detailed dashboards that provide visibility into email sending activity, compliance status, and potential threats. While it excels in DMARC, we noted that some advanced features like MTA-STS and TLS-RPT are not as prominent or are only available in higher tiers. Their focus is clearly on achieving and maintaining DMARC enforcement with minimal manual intervention.
MXtoolbox, on the other hand, offers a broader set of email and DNS-related tools, with DMARC reporting as one component of its larger toolkit. Its strengths lie in comprehensive DNS monitoring, blacklist (or blocklist) checks, and general email deliverability diagnostics. We appreciate the adaptive sender blacklist monitoring and tools for SPF and DKIM configuration analysis.
While MXtoolbox provides DMARC analytics and deployment assistance, its automation capabilities for DMARC enforcement are not as extensive as Valimail's dedicated DMARC solutions. It's more of a diagnostic and monitoring hub for various email health aspects, which can be invaluable for pinpointing deliverability issues beyond DMARC alone.
How easy is each product to use

User experience

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Valimail's interface is generally clean and user-friendly, designed to simplify complex DMARC data into actionable insights. We found the dashboards to be intuitive for tracking DMARC compliance and identifying senders. The automation aspect of their DMARC solutions significantly reduces the manual effort required for configuration and ongoing management, which is a big plus.
However, some users might find the feature organization a bit counter-intuitive initially, and navigating between reports could be smoother. The focus on automation means that direct, granular control over certain aspects (like manual DKIM key management) might be less accessible, appealing more to those who prefer a
set-it-and-forget-it
approach.
MXtoolbox provides a suite of tools that are straightforward to use for individual checks, making it a popular choice for quick diagnostics. The layout, while functional, can feel a bit dated, and navigating between its various tools sometimes requires more clicks than ideal. We appreciate the direct access to diagnostic functions, which are often the first stop for email deliverability issues.
For DMARC, while it presents the necessary information, it doesn't always translate raw data into easily digestible narratives or automated next steps as seamlessly as Valimail. Its strength lies in providing raw, detailed diagnostic results that experienced users can interpret, rather than providing highly curated, automated guidance.
Which product has the best support

Support

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Valimail is known for its strong customer support, particularly during the onboarding process. Many users commend their responsiveness and helpfulness in guiding through the DMARC setup and enforcement. Onboarding assistance is included in their paid plans, and dedicated account managers are available, which is crucial for complex deployments. Technical account managers are available as an add-on.
While their knowledge base is comprehensive, the personal touch in their support stands out, especially for organizations needing hands-on guidance to navigate the intricacies of DMARC. We found their team to be quite knowledgeable, which is essential when dealing with email authentication.
MXtoolbox provides support primarily through its knowledge base and, for paid users, via support tickets and phone. Their documentation is quite extensive, covering the usage of their various diagnostic tools. For general troubleshooting, the self-service resources are robust and helpful for those familiar with email protocols.
However, for in-depth DMARC deployment assistance or complex deliverability issues, the level of dedicated, proactive support might not be as extensive as Valimail, which focuses almost exclusively on DMARC. Some users have reported challenges with refunds and cancellations, suggesting a need for more transparent and responsive customer service in those areas.
Who should use each product

Suitability

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Valimail is an excellent choice for organizations of all sizes, from SMBs to large enterprises, that prioritize achieving and maintaining DMARC enforcement. Its automated approach simplifies what can be a daunting process, making it suitable even for teams with limited dedicated email security expertise. For enterprises with complex email ecosystems, Valimail's ability to manage hundreds of third-party senders and subdomains is invaluable.
MSPs would find Valimail beneficial for its streamlined DMARC management across multiple client domains, though pricing per domain could be a consideration. SMBs benefit from its user-friendly interface and automation that secures their brand without requiring extensive resources. It's particularly strong for those focused purely on preventing phishing and spoofing via DMARC.
MXtoolbox caters well to IT administrators, webmasters, and small to medium businesses (SMBs) who need a versatile set of tools for overall email and DNS health. Its free tools are widely used for quick lookups and diagnostics. For MSPs, the platform offers a comprehensive view of various email health metrics across client domains, making it a good diagnostic companion.
While it provides DMARC reporting, it's not a dedicated DMARC enforcement platform in the same vein as Valimail. Enterprises might find its DMARC features less automated for large-scale enforcement but would still benefit from its extensive blacklist (or blocklist) and DNS monitoring capabilities as part of a broader security strategy.

How does Valimail compare with MXtoolbox?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

Valimail's primary drawbacks revolve around its pricing, which can be steep for smaller businesses, and some users note limited customization options. MXtoolbox faces criticism for its billing practices, with some users reporting difficulties with their "risk-free" trial and cancellations, and its UI can feel somewhat dated.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Easy DMARC Monitoring But Not Great
What do you like best about Valimail? Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use. What do you dislike about Valimail? A few things I don't like: 1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium. 2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss. 3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT. 4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO. What problems is Valimail solving and how is that benefiting you? We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Business Practices are scammy
What do you like best about MXToolbox? It helped us solve the small issue we had with our emails going to customers spam folder. What do you dislike about MXToolbox? I initially signed up online for a month-to-month contract, but then a salesperson got a hold of me and sent me a quote. The quote he sent me was for a year contract which I did not want, so I signed up for the month to month. Once the problem was fixed I tried to cancel and I couldn't do it online. I emailed them and they told me I had to call them. After lots of back and fourth they told me I signed a year contract and I couldn't cancel. I would have never signed up for a year. It was a very scammy business practice. Eventually they stopped responding so I had to stop the payments from my credit card. Recommendations to others considering MXToolbox: I don't recommend them because of their shady business practices. What problems is MXToolbox solving and how is that benefiting you? fixing a problem with emails going to spam
Sam B.
IT Director Mid-Market (51-1000 emp.)
I like Valimail - mostly.
What do you like best about Valimail? Good interface for viewing DMARC reporting information. What do you dislike about Valimail? Price, it'd be nice if they could institute a model based on volume rather than the number of email domains. What problems is Valimail solving and how is that benefiting you? Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Think twice before doing their paid plans. Deceptive "risk-free" 30 day trial
What do you like best about MXToolbox? I suspect many of the people responding favorably on this forum are using their free tools. Their free tools are very useful -- but think twice before upgrading to their paid plans. What do you dislike about MXToolbox? Like many other software vendors - they make an offer of a risk-free one-month trial. However, they don't actually refund you your money if you cancel before 30 days. Here is my example: I signed up for their delivery center option on November 10, 2018 and was promptly billed $99. I used the service for 2 days, realized the paid features were overkill for my own and customers' needs, so called to cancel November 12 (two days after signup.) They acknowledged my cancellation by email but never credited back my account for the $99. On December 17th I called their toll-free line. Matt on the phone said ("getting a refund would require managers approval and it's not a certain thing.") No sign of any refund as-yet, no confirmation from the company following the call of what to expect on refund. On December 15 I emailed. Their response to my email was "Sorry, we can't process that sort of thing by email. Either call or create a support ticket." Unfortunately, the support ticket option is available only for active subscribers -- so you are left with calling their phone system and having no record of exchange. Attached is an image from their website taken December 2018 in which they describe their "risk-free" offer. https://postimg.cc/mhgzm197 In summary -- Be aware that their free trial is not like how most other software vendors manage their trial promotions. They are opportunistic about billing you and (in my experience) don't honor the refund they promise as part of their risk-free trial. Recommendations to others considering MXToolbox: Use their free tools (they are good.) Their paid tools are overpriced, and they have a misleading "risk-free" plan that will end up costing you $99. What problems is MXToolbox solving and how is that benefiting you? Their free tools will help you diagnose MX configuration issues.
jon b.
Jon Small-Business (50 or fewer emp.)
Straightforward onboarding
What do you like best about Valimail? Ease of set-up and great customer support. What do you dislike about Valimail? Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features. What problems is Valimail solving and how is that benefiting you? Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Beware their "30 day free trial" of the Delivery Center!
What do you like best about MXToolbox? The free tools are good, and one wouldn't mind paying something for them, but one does object to being defrauded - see below. What do you dislike about MXToolbox? Tried to cancel free trial only a couple of days in, but $99 had been taken from my card and they have not responded to repeated requests to end it and refund the money. It looks like attempted fraud. What problems is MXToolbox solving and how is that benefiting you? Simple things like reverse DNS lookup helped us to check our email setup.
Alexander S.
Small-Business (50 or fewer emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
What do you like best about Valimail? My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies. What do you dislike about Valimail? Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy. What problems is Valimail solving and how is that benefiting you? Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
Makes email management easy
What do you like best about MXToolbox? -Affordable pricing -Setting up is very easy -Useful dashboards -Makes email reputation checks easier What do you dislike about MXToolbox? -This tool covers everything required for email management, there is nothing to dislike about. What problems is MXToolbox solving and how is that benefiting you? I have used this tool for domain reputation checking for phising mail analysis also I am using this for some of my projects to check mail deliverability and reputation of the domain to make sure the domain is not being blacklisted due to sending loads of emails.
Nitin R.
Software dev Small-Business (50 or fewer emp.)
A Must-Have for Email Security
What do you like best about Valimail? The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data . As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself. What do you dislike about Valimail? The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded . What problems is Valimail solving and how is that benefiting you? The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
MXToolBox is great for blacklist testing
What do you like best about MXToolbox? MXToolBox is suitable for Blacklists, DMARC, Diagnostics, Email Health, and DNS Lookup checks. What do you dislike about MXToolbox? For a free tool, I'd say MXToolBox is pretty top-notch. What problems is MXToolbox solving and how is that benefiting you? I used MXToolBox for DNS look-ups and blacklist checks.
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)

Pricing

Valimail offers a generous free tier for basic DMARC monitoring and then jumps to enterprise-level pricing, while MXtoolbox provides a tiered paid structure that scales with email volume after its free blacklist monitoring.
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Small
Free (Monitor)
Free tier
Medium
Free (Monitor)
Free tier
Large
Align Bronze ($19/month up to 500k), then Contact for pricing
Delivery Center ($129/month up to 500k)
Enterprise
Enforce Starter (from $5,000/year), Contact for pricing
Delivery Center Plus ($399/month up to 5M)

Suped hard sell incoming!

Still not satisfied with Valimail or MXtoolbox?
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Suped double trouble

What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions