Valimail focuses heavily on DMARC automation and enforcement. We found their core strength lies in streamlining the path to DMARC enforcement, which is a significant benefit for organizations aiming for a p=reject policy. Their platform excels at identifying all sending sources on behalf of a domain, which can be a tricky task for larger organizations.
Beyond DMARC, Valimail offers robust SPF flattening, a feature we especially appreciate for domains with numerous legitimate senders, preventing the dreaded 'too many DNS lookups' error. While it doesn't extend into broader deliverability metrics like inbox placement testing, its DMARC-specific features are thorough and effective for securing email authentication.
Everest, on the other hand, provides a broader suite of email deliverability tools. While it includes DMARC reporting, its primary focus extends to comprehensive inbox placement, reputation monitoring, and even pre-send testing. We've used it to gain insights into how emails render across various clients and to validate email lists.
Its strength lies in aggregating diverse data sources, including Google Postmaster Tools and Microsoft SNDS, into a unified view. This holistic approach helps identify a wide range of deliverability issues beyond just DMARC, such as content filtering problems or recipient engagement trends. For a full-spectrum view of email performance, Everest offers more tools.
How easy is each product to use
User experience
We found Valimail's interface to be clean and purpose-built for DMARC management. The dashboards clearly present DMARC aggregate reports, making it straightforward to see authentication results, identify sending sources, and track policy enforcement progress. It simplifies complex DMARC data into actionable insights, which is a big win for busy teams.
However, while the core DMARC functionality is intuitive, some advanced features or specific configurations can feel less accessible, occasionally requiring a dive into documentation or support. For those primarily focused on DMARC, its streamlined nature is a huge benefit, cutting through the noise often present in broader platforms.
Everest offers a comprehensive dashboard that attempts to consolidate numerous deliverability metrics. While powerful, this can sometimes lead to an initial learning curve, as we've experienced. Navigating through various reports like inbox placement, reputation, and sender certifications requires some familiarity with the platform's structure.
Once accustomed, the customizable dashboards are a highlight, allowing us to tailor views to our specific needs. The platform's visual presentation of data, such as deliverability trends and blocklist (or blacklist) status, is generally clear, though its sheer breadth can sometimes feel overwhelming for new users seeking simple DMARC insights.
Which product has the best support
Support
Valimail consistently provides strong support, particularly during onboarding and for technical DMARC challenges. We found their team knowledgeable and responsive, which is crucial when dealing with email authentication complexities. They are adept at guiding users through the intricacies of DMARC setup and policy adjustments.
Their support model, especially for paid tiers, often includes dedicated resources that simplify implementation and ongoing management. While their public knowledgebase is helpful, the direct technical assistance we've received for specific domain issues has been a standout, especially for troubleshooting nuanced DMARC failures.
Everest's support quality, in our experience, can vary, particularly after major acquisitions. While they have dedicated customer success managers, technical inquiries sometimes take longer to resolve. The platform's extensive features mean support needs can range widely, from basic setup to deep-dive deliverability troubleshooting.
We've found the support team generally helpful, though response times for highly technical issues might not always be as immediate as desired. For users leveraging the full breadth of Everest's tools, strong internal expertise can complement their support to quickly address complex deliverability and reputation concerns.
Who should use each product
Suitability
Valimail is an excellent choice for organizations whose primary goal is achieving and maintaining DMARC enforcement to combat phishing and spoofing. It's particularly well-suited for enterprises and mid-market companies with complex domain portfolios that need a robust, automated solution for email authentication.
For MSPs (managed service providers) and SMBs (small to medium-sized businesses), Valimail's free monitoring tier offers valuable insights, and its automated approach simplifies DMARC for clients without extensive email security teams. Its focus means it might not be the best fit if broad deliverability monitoring beyond DMARC is the main requirement.
Everest is ideal for email-intensive organizations, including enterprises and large mid-market businesses, that require a holistic view of their email program's health. This includes marketers and deliverability specialists who need insights into inbox placement, sender reputation, and campaign performance across various ISPs.
While MSPs can use Everest to offer comprehensive deliverability services, its pricing structure and feature set are generally geared towards larger operations with significant email volumes. SMBs might find the extensive feature set and associated cost more than they need if their focus is solely on DMARC compliance.
How does Valimail compare with Everest?
DMARC report analysis
Aggregates and interprets DMARC reports (RUA/RUF) to identify sending sources and authentication results.
Core offering, highly automated.
Included as part of broader deliverability features.
Source detection
Automatically identifies and categorizes all email sending services using your domain.
Exceptional at identifying 100% of services by name.
Good, especially when integrated with ESPs.
Forward detection
Ability to identify email forwarding and its impact on DMARC authentication.
Helps distinguish legitimate forwarding from spoofing attempts.
Spoof detection
Identifies and helps block malicious emails attempting to impersonate your domain.
Automated DMARC enforcement is key to stopping spoofing.
Comprehensive reputation monitoring aids in spoof detection.
Notifications and alerts
Provides real-time or summarized alerts for DMARC failures, new sending sources, or reputation issues.
Smart and configurable alerts available in higher tiers.
Alerts for reputation and deliverability issues.
Reporting
Offers various reports for email performance, DMARC compliance, and security posture.
Focuses on DMARC, SPF, and DKIM reports.
Extensive reports covering all aspects of deliverability.
API
Provides an API for integrating with other systems and custom data extraction.
Available as an add-on for most plans, included in Enterprise.
Included in Professional and Enterprise plans.
Multi-tenancy
Supports managing multiple domains or client accounts from a single interface, suitable for MSPs.
Manages multiple domains easily, portfolios in Enterprise tier.
Child accounts feature for monitoring multiple domains.
SPF flattening
Automatically optimizes SPF records to avoid the 10-lookup limit.
Core feature, excellent for complex SPF records.
Hosted DMARC
Manages your DMARC DNS records directly, abstracting the complexity.
Fully automated DMARC record management.
DMARC record generation and validation.
BIMI
Supports Brand Indicators for Message Identification (BIMI) implementation.
Amplify is an add-on product for BIMI.
Provides guidance and tools for BIMI setup.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Monitors and reports on TLS security for email.
Blocklists and reputation
Monitors IP and domain reputation across major blocklists (or blacklists) and ISPs.
Comprehensive reputation monitoring, including SNDS and GPT.
AI copilot
Utilizes AI for advanced insights or automated actions.
AI-driven detection for spoofing and impersonation.
DNS monitoring
Monitors DNS records for changes or misconfigurations impacting email.
Monitors DNS for DMARC, SPF, DKIM compliance.
Monitors DNS for overall deliverability health.
Self hostable
Option to host the software on your own infrastructure.
Free trial/free tier
Offers a free version or a trial period for evaluation.
Valimail Monitor is a free DMARC reporting tool.
Drawbacks and what to watch out for
Valimail's main drawbacks often revolve around its pricing for advanced features and some users wishing for more detailed reporting beyond DMARC. Everest, conversely, has faced criticism regarding its sales practices and a sometimes-steep learning curve due to its extensive feature set, with some users experiencing setup difficulties.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
4.2 / 5(189)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blacklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
Valimail offers a free tier for basic DMARC monitoring and a reasonably priced Align plan for SPF/DKIM, while Everest's entry-level pricing starts higher and scales significantly with email volume.