Valimail distinguishes itself with a strong emphasis on automation. Their platform is designed to achieve DMARC enforcement quickly, often citing a 60-day target. We've observed that Valimail's core strength lies in its ability to automatically discover and classify email sending services, simplifying the often-complex process of identifying legitimate senders.
The platform provides robust tools for SPF flattening and automated DKIM management, which are crucial for large organizations with numerous sending sources. While it covers essential DMARC reporting and monitoring, more advanced features like MTA-STS and TLS-RPT require higher-tier plans or are not as prominently integrated into the primary offering as with some competitors. Valimail also includes BIMI support, allowing for brand logo display in supported inboxes.
EasyDMARC presents a comprehensive suite of features, often extending beyond basic DMARC reporting to include managed solutions for SPF, DKIM, BIMI, and MTA-STS. We've found their platform to be particularly strong in offering a full spectrum of email authentication services, making it a one-stop-shop for many organizations looking to secure their email ecosystem.
Their platform provides detailed aggregate and failure reports, subdomain detection, and email vendor identification. EasyDMARC also places a significant emphasis on reputation monitoring and blocklist (or blacklist) checks, which are vital for maintaining good sender reputation. The inclusion of an 'Email Investigation' tool and a 'Phishing URL Check' further enhances its security offerings, giving users more granular control and insight into potential threats.
How easy is each product to use
User experience
Valimail's interface is generally clean and intuitive, focusing on making complex DMARC data understandable. The dashboard provides a good overview of DMARC compliance status and sender intelligence. We've noted that setting up Valimail is often straightforward, especially for monitoring, due to its automated approach to DNS record management. Their strength lies in simplifying the initial DMARC journey.
However, some users have reported that certain advanced features or troubleshooting deeper issues can be less intuitive, sometimes requiring support intervention. The organization of features, while logical, might feel a bit rigid for those seeking highly customizable views or granular control without the 'guardrails' of automation. For quick insights into "what" is happening with DMARC, it's quite effective.
EasyDMARC offers a user-friendly and visually appealing interface that excels at presenting DMARC reporting information in an accessible way. We've found their dashboards to be particularly effective for analyzing large volumes of email data, making it easier for users to grasp complex authentication issues.
The platform simplifies the configuration of DMARC records and related email security features. While its multi-tenancy capabilities are excellent for MSPs, some users have noted that the frequent addition of new features can sometimes lead to a learning curve for administrators. Despite this, the overall experience is smooth, with clear guidance provided for implementation and ongoing management.
Which product has the best support
Support
Valimail generally receives positive feedback for its customer support, particularly during the onboarding phase. We've seen users praise their responsiveness and helpfulness in setting up DMARC and resolving initial configuration challenges. Onboarding assistance and a dedicated account manager are included in paid plans, which can be invaluable for larger deployments.
However, some reviews indicate that reaching support for specific feature limitations or deeper technical issues might require contacting them directly, rather than finding self-service solutions. While knowledge base articles are available across all plans, more advanced support, like a technical account manager, might be an add-on or exclusive to higher tiers.
EasyDMARC consistently earns high marks for its customer support. We've experienced first-hand their prompt responses and effective solutions, often within minutes of raising a ticket. Their approach frequently involves assigning a dedicated DMARC engineer or expert, especially for higher-tier plans, who guides users through implementation and addresses complex technical questions.
While email support is swift, for situations requiring real-time assistance, they offer convenient meeting links for live support. The emphasis on hands-on guidance, particularly for those new to DMARC, makes their support stand out. MSPs also benefit from dedicated sales and marketing support, alongside unlimited technical training, highlighting their commitment to partners.
Who should use each product
Suitability
Valimail is particularly well-suited for enterprises and mid-market companies that prioritize automated DMARC enforcement and have complex email ecosystems. Its focus on automated SPF flattening and DKIM management helps manage the intricacies of numerous sending sources without extensive manual intervention. For organizations aiming for quick DMARC policy enforcement (p=reject/quarantine), Valimail's guided workflow can be a significant advantage.
SMBs might find the Monitor (free) plan useful for basic visibility, but the cost of the Enforce and Align products can be a barrier for smaller businesses. MSPs could leverage its automation for client domains, but the multi-tenancy features and specific MSP-focused offerings are less pronounced compared to competitors designed with MSPs in mind. Valimail excels when the primary goal is robust, automated DMARC at scale.
EasyDMARC shines for Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) due to its multi-tenant platform and comprehensive feature set designed for managing multiple client domains. Its pay-as-you-go MSP plan, white-label reporting, and integrations with tools like ConnectWise PSA and HaloPSA make it a strong contender for service providers.
For enterprise and mid-market businesses, EasyDMARC offers robust DMARC, SPF, DKIM, BIMI, and MTA-STS management with dedicated support for full implementation. SMBs can benefit from its intuitive interface and free plan for basic monitoring, with scalable options as their needs grow. EasyDMARC offers a versatile solution that caters to a broad spectrum of organizational sizes and types, with a strong emphasis on proactive security and comprehensive reporting.
How does Valimail compare with EasyDMARC?
DMARC report analysis
Automated processing of aggregate (RUA) and forensic (RUF) reports.
Strong, automated report processing.
Detailed aggregate and failure reports.
Source detection
Identification of all email sending sources.
Precision sender intelligence and discovery.
Clear list of compliant and non-compliant senders.
Forward detection
Ability to identify and manage email forwarding scenarios.
Less emphasis on explicit forward detection in reporting.
Insights into forwarded emails for better policy management.
Spoof detection
Identification of malicious email spoofing attempts.
Machine learning to detect impersonation attacks.
Monitors and alerts on malicious impersonation.
Notifications and alerts
Real-time alerts for DMARC issues.
Smart alerts and configurable alerts in higher tiers.
API access available as an add-on or in Enterprise.
API for integration with other systems.
Multi-tenancy
Ability to manage multiple client accounts from one console.
Less focused on multi-tenant management.
Built with multi-tenant platform for MSPs.
SPF flattening
Overcomes the 10-lookup limit for SPF records.
Automated SPF management and flattening.
EasySPF feature for flattening and management.
Hosted DMARC
Manages DMARC records on their platform.
Simplifies DMARC record management through platform.
Managed DMARC feature, direct policy adjustments.
BIMI
Brand Indicators for Message Identification support.
Amplify add-on for BIMI process.
Managed BIMI solution available.
MTA-STS/TLS-RPT
Support for MTA Strict Transport Security and TLS Reporting.
Limited or add-on support.
Managed MTA-STS and TLS reports included.
Blocklists and reputation
Monitoring of IP blocklists (blacklists) and sender reputation.
Focus primarily on DMARC compliance, less on external blocklists.
Reputation monitoring and blocklist checks.
AI copilot
AI-powered assistance for DMARC management.
Features AI-driven detection, but not a full copilot.
No explicit AI copilot mentioned in features, though it's a requested improvement.
DNS monitoring
Continuous monitoring of DNS records for changes.
Monitors DNS records for DMARC, SPF, DKIM.
Monitors all related DNS records for health.
Self hostable
Option to host the software on-premise.
Cloud-based solution only.
Cloud-based solution only.
Free trial/free tier
Availability of a free trial or a permanently free plan.
Free Monitor product available.
Free plan for 1,000 emails/month and 1 domain.
Drawbacks and what to watch out for
When considering Valimail, potential drawbacks include its pricing model, which can be costly, especially for smaller businesses, and some users express concern over vendor lock-in due to its deep integration. EasyDMARC, while highly regarded, has faced criticisms regarding initial clarity on its product's ultimate benefits and occasional upsell pressure towards more expensive plans. Both platforms sometimes present a learning curve for less technical users in understanding DMARC reports.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
4.8 / 5(135)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
Just poor onboarding and sales support
0.5 / 5
What do you like best about EasyDMARC?
The aggregated reports are great, as well as the ability to have multiple domain reports displayed in one reporting system.
What do you dislike about EasyDMARC?
I started my free trial after a sales rep gave me a demo of the tool. I added 12 domains to the system. Ultimately, I was motivated to start using the software since it takes some time to set up. After all domains were set up, I reached back out to schedule another meeting (that's the only support available during the trial) trying to understand "what's next". It costs $79 for 5 domains; so I knew 12 domains would cost more, but I couldn't really grasp the business case yet. Why use easyDMARC over not using it? Setting up DKIM, SPF, etc., can be done without it.
In the second meeting, my salesperson wasn't helpful at all. She pointed out that she had already answered some of my questions in the first meeting, repeatedly mentioned how important "this all" is, and that their customers are all happy. But I still didn't understand how to use it effectively. How do I go about using this software daily and make it part of my business routine?
The conversation became heated when we went through an aggregated report by domain and looked at non-compliant traffic. There was some, and I didn't know what the source was. So, I asked, "What do I do now with this information?" She responded that she is not an engineer and that after I subscribe, I can reach out to customer service, but that all their customers find this all very easy.
I had to stop the conversation and felt very disappointed since I was simply looking for an explanation on how to use the information provided so I could build a case for why it makes sense to buy this software for my company.
What problems is EasyDMARC solving and how is that benefiting you?
I was hoping to find a solution that keeps us on top of complience, reporting and data management.
Julius G.
Founder & CEO Computer Software Small-Business (50 or fewer emp.)
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Unique Email Security Features, But Reporting Needs Improvement
3.5 / 5
What do you like best about EasyDMARC?
The easydmarc platform offers some features that many major email security companies do not provide, such as managed DMARC and managed DKIM. It also includes support for BIMI and MTA-STS.
What do you dislike about EasyDMARC?
The reporting section feels quite basic. It would be helpful if there were an AI feature to improve the wording, such as clarifying that after enforcing a DMARC policy set to p=reject, any non-compliant or threat-sending sources will no longer have their messages delivered to the receiver.
What problems is EasyDMARC solving and how is that benefiting you?
Easydmarc addresses the visibility challenges that often arise when implementing DMARC. By providing a clear list of sending sources, separated into compliant and non-compliant sections, it allows us to identify legitimate senders within our organization—even those that might not be known to the IT department. Additionally, the platform simplifies the process of implementing BIMI and MTA-STS, making it possible to set them up with just a few clicks.
Fariz A.
Executive Director Small-Business (50 or fewer emp.)
Great for MSPs, but Frequent Updates and Manual DNS Changes Add Complexity
4.0 / 5
What do you like best about EasyDMARC?
Multi-tenanted and easy to use for MSP to deploy managed DMARC for customers
What do you dislike about EasyDMARC?
The platform keeps adding more features, and I find myself needing to learn how to deploy all of them. It also requires me to make manual changes through DNS, which adds another step to the process.
What problems is EasyDMARC solving and how is that benefiting you?
DMARC and SPF management consolidated for all customers in a single console.
William F.
Managing Director Small-Business (50 or fewer emp.)
One of the best UI for analyzing millions of emails
4.0 / 5
What do you like best about EasyDMARC?
The UI was the top among the competitors. It makes DMARC analysing task to be very easy. The other tools' interface was very complex compared to EasyDMARC. The support team is also very attentive and they are very quick.
What do you dislike about EasyDMARC?
Their current infrastructure is not enough for the current workload and they are transitioning a new infrastructure to solve this issue which is temporarily. They dont have sub-domain categorization to classify all the sub-domains for their intended purpose. However, they informed that this feature request is on their roadmap. Other than these, there is actually nothing that I can think of being a task-blocker for my daily operation.
What problems is EasyDMARC solving and how is that benefiting you?
To analyze our large landscape of our email providers that are used for campaings, transactional emails, system notification emails. We are also interested to continuiosly monitor the malicious actors that impersonates our email domains. One of the best use case of DMARC analyzers is to provice a large overview to fix all email records if a domain is missing them like SPF, DKIM and DMARC DNS records.
Serdar M.
Senior Information Technology System Engineer Enterprise (> 1000 emp.)
Easy enough to use for someone who is not familiar with DMARC
4.0 / 5
What do you like best about EasyDMARC?
Its an incredibly straight forward product. There is managed DMARC, BIMI, and MTA-STS that once added to DNS can be configured quickly!
Additionally their customer support is top knotch. I created a ticket, was contacted within 10 minutes, and they answered all my questions.
What do you dislike about EasyDMARC?
This is likely not something they can do based on DNS limitations, but I'd like to see a managed DKIM option if at all possible.
What problems is EasyDMARC solving and how is that benefiting you?
My company had no DMARC policy in place. This was causing some of our business emails to end up in spam as well as finding spam companies somehow using our domain. While I haven't configured our policy to reject yet, its made the process to get to there much easier.
Verified User in Medical Devices
Mid-Market (51-1000 emp.)
Pricing
Valimail offers a free monitoring tier with paid plans starting at $5,000 annually, while EasyDMARC provides a free plan for low volume and offers tiered pricing based on email volume and domains, with monthly rates starting at $44.99.
Small
Up to 10k emails / month
Monitor plan is free, but Enforce/Align have higher entry points.
$0 Free (1k emails, 1 domain), Plus plan for 100k emails at $44.99/month.
Medium
Up to 100k emails / month
Starter plan for Enforce starts at $5,000/year (contact for specific pricing).
Plus plan: $44.99/month (100k emails). Premium plan: $89.99/month (100k emails).
Large
Up to 1 million emails / month
Premium/Enterprise plans require contacting for pricing, likely higher.
Plus plan: $139.99/month (1M emails). Premium plan: $239.99/month (1M emails).
Enterprise
Over 1 million emails / month
Enterprise plan: Contact for pricing.
Enterprise plan: Custom pricing (up to unlimited emails).