Valimail distinguishes itself with a highly automated approach to DMARC enforcement. It offers comprehensive visibility into email sending services, automatically identifying and categorizing sources.
We found its automated SPF flattening and continuous DKIM protection to be significant advantages, particularly for organizations with complex email ecosystems and a desire for hands-off management. The platform also includes BIMI support, and advanced reporting capabilities for deeper insights.
DMARCPal provides a more straightforward set of tools focused on DMARC reporting and basic debugging. Its primary function is to give users access to aggregate DMARC reports, helping them understand their email authentication status.
While it includes essential tools for DMARC implementation and resolving related issues, it lacks the advanced automation and breadth of features seen in more enterprise-focused solutions. It is a good starting point for those who prefer a hands-on approach to DMARC management.
User experience
How easy is each product to use
User experience
Valimail is designed with a user-friendly interface that simplifies the complex world of DMARC. Its dashboards provide clear, intelligible data from raw DMARC reports, making it easy to identify legitimate and fraudulent email sources.
While the initial setup involves DNS changes, the platform’s automation then takes over much of the ongoing management, which many users appreciate for its efficiency. We noted that some advanced features or specific reports might require a slight learning curve, but overall, it aims to reduce manual effort significantly.
DMARCPal offers a basic, functional interface primarily for those who are already familiar with DMARC, SPF, and DKIM. It’s not as visually polished or automated as some competitors, but it gets the job done for essential reporting.
The platform focuses on presenting email provider reports without extensive hand-holding or advanced data interpretation. We found that users looking for a no-frills tool to access their DMARC data will find it straightforward, provided they have the technical expertise to interpret the information themselves.
Support
Which product has the best support
Support
Valimail offers a robust support structure, including a comprehensive knowledge base and onboarding assistance for paid plans. Many users highlight excellent customer support, particularly during the initial setup and configuration.
For higher tiers, dedicated account managers and technical account managers are available. While feedback generally points to responsive and helpful assistance, some users in specific time zones have noted potential delays in response times, especially for more complex issues requiring deeper investigation.
Information regarding DMARCPal's support options is less explicit from available public data. Their approach appears to be self-service for the Lite plan, catering to users with a strong understanding of email authentication protocols.
While basic help resources are expected, the level of dedicated support or advanced technical assistance for troubleshooting complex DMARC issues might be more limited compared to enterprise-grade solutions. Users needing extensive hand-holding may find it less comprehensive.
Suitability
Who should use each product
Suitability
Valimail is highly suitable for large enterprises, mid-market companies, and MSPs managing numerous domains. Its automated enforcement and extensive feature set, including SPF flattening and continuous DKIM, address the complexities of large-scale email ecosystems. MSPs would appreciate its multi-tenancy capabilities and comprehensive reporting for client management.
While it has a free monitoring tier, its advanced features and pricing structure are primarily geared towards organizations that require robust, automated DMARC protection to combat sophisticated phishing and spoofing attacks across many sending sources.
DMARCPal is best suited for small to medium businesses (SMBs) or tech-savvy individuals and IT teams who need basic DMARC reporting and are comfortable with a more hands-on approach. Its Lite plan, while limited, provides fundamental visibility for those with existing DMARC knowledge.
It may not be the ideal choice for MSPs or large enterprises requiring extensive automation, multi-tenancy, or advanced security features like AI-driven spoof detection. It serves as an accessible entry point for DMARC monitoring without the complexity of higher-tier solutions.
How does Valimail compare with DMARCPal?
DMARC report analysis
Aggregating and interpreting DMARC aggregate (RUA) and forensic (RUF) reports.
Deep insights, source classification
Basic aggregate reporting
Source detection
Identifying all legitimate and illegitimate email sending sources.
Automated discovery
Requires manual analysis
Forward detection
Identifying emails forwarded by recipients or mail systems.
Covered in aggregate reports
Covered in aggregate reports
Spoof detection
Identifying and preventing email impersonation attacks.
Advanced, AI-driven
Via DMARC enforcement
Notifications and alerts
Proactive alerts for DMARC failures or changes.
Comprehensive, configurable alerts
For broken DNS records
Reporting
Generation of various DMARC-related reports.
Detailed, varied reports
Basic aggregate
API
Programmatic access for integration with other systems.
Available in higher tiers
Not explicitly offered
Multi-tenancy
Managing multiple client domains from a single interface.
Enterprise portfolios
Not clearly supported
SPF flattening
Resolving the 10-lookup limit for SPF records.
Automated, unlimited
Not a core feature
Hosted DMARC
Automated management of DMARC records.
Full DMARC automation
Self-managed
BIMI
Brand Indicators for Message Identification (displaying logos).
Supported, with add-on
Not mentioned
MTA-STS/TLS-RPT
Enhancing email encryption and security.
Limited support
Not offered
Blocklists and reputation
Monitoring email blocklists and sender reputation.
Indirect reputation focus
Not a primary feature
AI copilot
AI-powered assistance for DMARC management.
AI-driven detection
Not offered
DNS monitoring
Monitoring DNS records for authentication health.
Comprehensive management
Basic alerts for broken records
Self hostable
Option to host the software on your own infrastructure.
SaaS only
SaaS only
Free trial/free tier
Availability of a free version or trial period.
Free monitoring tier
Free trial
Drawbacks and what to watch out for
Valimail, while powerful, comes with a higher price point and can lead to vendor lock-in due to its comprehensive DNS management. Some users also report inconsistencies in certain beta features and a desire for more detailed reporting granularity. DMARCPal, on the other hand, is a more basic tool, which means it lacks advanced automation and features, and requires a solid understanding of DMARC principles from its users. Its pricing details are also not transparently published, which can be a drawback for potential customers.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Pricing
Valimail offers tiered pricing with a free monitoring plan and various paid options depending on features and scale, while DMARCPal's pricing information for its Lite, Standard, and Premium plans is not publicly disclosed and requires direct contact.
4.6 / 5(421)
