Valimail distinguishes itself with a strong emphasis on automation, particularly for DMARC enforcement. Their system is designed to automatically discover and classify email sending services, providing full visibility into legitimate and unauthorized senders. This approach simplifies the path to a DMARC 'reject' policy, which is often a complex undertaking.
We found Valimail's core offerings to include precision sender intelligence and comprehensive dashboards, especially in their higher tiers. They excel at managing SPF records by effectively flattening them to bypass the common 10-lookup limit, which is a significant advantage for organizations with numerous sending services. Features like automated DKIM and continuous protection reports are geared towards robust, hands-off email authentication.
DMARCly offers a broad suite of DMARC reporting and enforcement tools, focusing on granular control and comprehensive monitoring. They include processing of both aggregate and forensic reports, with forensic report encryption for privacy. Automatic subdomain detection and email vendor identification are standard across their plans, providing a detailed view of your email ecosystem.
Beyond core DMARC, DMARCly integrates features like IP reputation monitoring, GeoMaps for aggregate data, BIMI, and MTA-STS/TLS-RPT, offering a more holistic email security package. Their DMARC/SPF/DKIM checker, DNS timeline, and domain blocklist (blacklist) monitoring further empower users with diverse tools to manage and protect their email deliverability and reputation.
How easy is each product to use
User experience
From our experience, Valimail prioritizes a streamlined, often automated, user experience. The initial setup is generally straightforward, and their dashboards effectively translate complex DMARC reports into actionable insights. It aims to reduce manual intervention, which can be a huge time-saver for busy security teams. Users often praise the intuitive interface for monitoring domains and identifying email sources.
However, some users have noted that the level of customization and granular detail available might feel less extensive compared to other platforms, especially in their free or lower-tier offerings. The emphasis on automation means some of the 'how' and 'why' behind certain DMARC events might not be as deeply explored within the platform itself, requiring a certain level of trust in the automation.
DMARCly offers a comprehensive dashboard with numerous features and detailed reports. The user interface provides extensive data on DMARC compliance, email vendors, IP reputation, and more. For users who prefer a hands-on approach and deep dives into their email data, DMARCly's array of tools, like DNS timeline and GeoMaps, can be very powerful.
While powerful, the abundance of features could lead to a steeper learning curve for new users, particularly those less familiar with the intricacies of email authentication. Once mastered, however, the platform offers significant control and insight, allowing for precise adjustments and detailed monitoring of email security policies. The availability of a 14-day free trial allows users to explore the interface before committing.
Which product has the best support
Support
Valimail consistently receives positive feedback for its customer support, particularly during the onboarding phase. We have observed that their team is responsive, helpful, and provides good guidance through the initial setup of DMARC, SPF, and DKIM. They offer onboarding assistance, knowledgebase articles, and dedicated account managers in their paid plans.
However, some users have mentioned that specific support requests for adding new IPs or more advanced troubleshooting might require reaching out to the support team, rather than being fully self-service. While this ensures expert intervention, it can sometimes introduce a delay depending on response times and regional differences.
DMARCly offers email support for its Professional plan and live chat support for Growth, Business, and Enterprise plans. This tiered support structure means that access to quicker, more direct assistance improves with higher-tier subscriptions, which is a common model in the SaaS industry.
While specific feedback on DMARCly's support isn't as readily available in public reviews, the inclusion of live chat for most paid plans suggests a commitment to responsive assistance. For critical email deliverability and security issues, timely support is paramount, and live chat typically offers a faster resolution path than email alone.
Who should use each product
Suitability
Valimail is particularly well-suited for larger enterprises and organizations that prioritize comprehensive, automated DMARC enforcement across a complex email ecosystem. Its ability to simplify SPF management and provide continuous protection makes it ideal for companies dealing with numerous sending services and a high volume of email traffic. For enterprises, the focus on reducing manual effort and achieving a reject policy quickly is a major draw.
For Managed Service Providers (MSPs), Valimail's enterprise features, such as portfolios and dynamic portfolios, can be valuable for managing multiple client domains at scale, although pricing models need careful consideration. SMBs might find the free Valimail Monitor useful for basic visibility, but the cost for full enforcement can be prohibitive, making it less accessible for smaller budgets.
DMARCly caters to a wider range of users, from professional individuals and small to medium-sized businesses (SMBs) to large enterprises. Its tiered pricing model makes it more accessible for SMBs seeking robust DMARC reporting and enforcement features without the high entry costs often associated with enterprise-grade solutions. The inclusion of features like blocklist (blacklist) monitoring and MTA-STS/TLS-RPT offers added value for businesses focused on broader email security and compliance.
For MSPs, DMARCly's multi-tenancy capabilities, through domain groups and user access control, are a strong advantage, allowing them to manage multiple client accounts efficiently. The transparent pricing for additional domains and email volume also offers predictability, which is beneficial for managing client budgets. Enterprise-level users benefit from higher quotas, API access, and SSO integration.
How does Valimail compare with DMARCly?
DMARC report analysis
Aggregated DMARC reports interpreted for easy understanding.
Source detection
Identifies all email sending sources for your domain.
Automated discovery and classification.
Automatic vendor identification.
Forward detection
Ability to identify email forwarding in DMARC reports.
Leverages proprietary intelligence.
Forensic reports help identify.
Spoof detection
Identifies and helps block spoofing attempts.
AI-driven detection.
Through DMARC enforcement.
Notifications and alerts
Configurable alerts for DMARC events and policy changes.
Smart and configurable alerts in higher tiers.
Included in all plans.
Reporting
Variety of reports for DMARC compliance and email security.
Programmatic access to platform data and functions.
Add-on for Starter/Premium, included in Enterprise.
Included in Enterprise plan.
Multi-tenancy
Capability to manage multiple domains/clients from a single account.
Portfolios feature for Enterprise.
Domain groups for all paid plans.
SPF flattening
Reduces SPF record lookups to bypass the 10-lookup limit.
Unlimited SPF lookups via automation.
Safe SPF domains included, quantity depends on plan.
Hosted DMARC
Management of DMARC records on the provider's infrastructure.
Managed DMARC records.
Managed DMARC records.
BIMI
Support for Brand Indicators for Message Identification.
Available across all plans, Amplify add-on.
Included in all plans.
MTA-STS/TLS-RPT
Support for secure email transport protocols.
Not a core feature, some reviews note absence.
Included in all plans.
Blocklists and reputation
Monitors domain and IP reputation on email blacklists (blocklists).
Sender reputation intelligence.
Domain/adaptive blacklist monitoring in Business+ plans.
AI copilot
AI-powered assistance for DMARC management.
AI-driven detection for blocking.
Not explicitly mentioned as a feature.
DNS monitoring
Monitoring of DNS records relevant to email security.
Implicit in DMARC management.
DNS timeline feature.
Self hostable
Option to host the DMARC solution on private infrastructure.
Free trial/free tier
Availability of a free version or trial period.
Valimail Monitor is free.
14-day free trial.
Drawbacks and what to watch out for
Valimail's main drawbacks often revolve around its pricing, which can be steep for smaller organizations, and a perceived vendor lock-in due to its highly automated approach. Some users also wish for more detailed reporting or advanced features like MTA-STS management. DMARCly, while offering a comprehensive feature set, lacks public user reviews, making it harder to gauge real-world user satisfaction and identify common pain points.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.6 / 5(421)
0 / 5(0)
Easy DMARC Monitoring But Not Great
3.5 / 5
What do you like best about Valimail?
Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use.
What do you dislike about Valimail?
A few things I don't like:
1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium.
2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss.
3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT.
4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO.
What problems is Valimail solving and how is that benefiting you?
We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.
Verified User in Construction
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
I like Valimail - mostly.
3.5 / 5
What do you like best about Valimail?
Good interface for viewing DMARC reporting information.
What do you dislike about Valimail?
Price, it'd be nice if they could institute a model based on volume rather than the number of email domains.
What problems is Valimail solving and how is that benefiting you?
Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.
Verified User in Real Estate
Mid-Market (51-1000 emp.)
Straightforward onboarding
4.0 / 5
What do you like best about Valimail?
Ease of set-up and great customer support.
What do you dislike about Valimail?
Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features.
What problems is Valimail solving and how is that benefiting you?
Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In
4.0 / 5
What do you like best about Valimail?
My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies.
What do you dislike about Valimail?
Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy.
What problems is Valimail solving and how is that benefiting you?
Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
A Must-Have for Email Security
4.0 / 5
What do you like best about Valimail?
The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data .
As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself.
What do you dislike about Valimail?
The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded .
What problems is Valimail solving and how is that benefiting you?
The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .
Verified User in Transportation/Trucking/Railroad
Enterprise (> 1000 emp.)
Pricing
Valimail offers a free DMARC monitoring tier, but its advanced DMARC enforcement plans, particularly the Enforce product, start at a significantly higher price point and often require contacting sales. DMARCly, on the other hand, provides clear, tiered monthly pricing across its various plans, making it more predictable for businesses of different sizes.
Small
Up to 10k emails / month
Monitor (Free)
$17.99/month (up to 100k messages)
Medium
Up to 100k emails / month
Monitor (Free)
$17.99/month (up to 100k messages)
Large
Up to 1 million emails / month
Align Bronze ($19/month for 500k), then Contact for pricing
4.6 / 5(421)
