What is the main difference in DMARC enforcement between Valimail and DMARC Manager?

Valimail focuses on automated, hands-off DMARC enforcement, aiming for rapid policy changes by managing SPF and DKIM. DMARC Manager provides robust reporting and insights but requires more manual intervention from the user to implement and enforce DMARC policies.

Which product is better for small businesses or startups?

For small businesses or startups, DMARC Manager might be more suitable due to its simpler interface and focus on core DMARC reporting, offering a gentler learning curve. Valimail offers a free Monitor tier for basic visibility, but its paid enforcement plans can be a significant investment.

Does either product offer SPF flattening capabilities?

Yes, Valimail offers automated SPF flattening, which is a key feature for organizations that exceed the 10-lookup limit in their SPF records. DMARC Manager does not explicitly offer an SPF flattening feature, meaning users typically manage their SPF records manually.

Can MSPs manage multiple client domains with these tools?

Valimail offers features like "Portfolios" in its Enterprise plans, which are designed for managing multiple domains or clients, making it suitable for larger MSPs. DMARC Manager is more tailored for individual domain management, and multi-tenancy capabilities are not a prominent feature.

How do their pricing models compare for advanced features?

Valimail's pricing for advanced features is tiered, with costs increasing significantly for automated enforcement and enterprise-level functionality. DMARC Manager primarily offers a free trial, with detailed pricing for advanced features requiring direct contact, making it less transparent.

Valimail vs DMARC Manager

Choose Valimail for automated enforcement, choose DMARC Manager for a simpler start.

4.6 / 5(421)

Compare to Suped

0 / 5(0)

Compare to Suped

Compare product functionality

Feature set

Valimail's primary strength lies in its comprehensive DMARC automation and enforcement capabilities. We have seen firsthand how it moves organizations to a p=reject policy swiftly, often within 60 days, by automating SPF and DKIM alignment. The platform is designed to discover all sending sources, even obscure ones, and categorize them for easier management.

The "Enforce" product family offers features like automated DMARC, unlimited SPF lookups (solving the 10-lookup limit problem), automated DKIM management, and subdomain reporting. We appreciate its precision sender intelligence and the various dashboards that provide visibility into email traffic. For complex environments, the Enterprise tier offers advanced features like source IP data visibility and API access.

DMARC Manager provides a straightforward approach to DMARC reporting and monitoring. We found its dashboard intuitive for visualizing DMARC aggregate reports (RUA) and identifying email sources. It helps users understand DMARC compliance and the health of their email ecosystem without overwhelming them with unnecessary complexity.

While it focuses on core DMARC reporting, it enables users to gain essential insights into email authentication, including SPF and DKIM pass/fail rates. The platform aims to simplify the journey to DMARC enforcement by offering clear data presentation, though it relies more on user action for policy changes compared to Valimail's automation.

How easy is each product to use

User experience

Valimail offers a polished and comprehensive user interface. We've experienced its ease of initial setup, especially with good customer support. The dashboards are rich with data, offering insights into DMARC compliance, sender intelligence, and threat detection. However, some users have noted that navigating through the advanced features can sometimes feel a bit unintuitive, requiring a learning curve to master.

The automation aspect significantly reduces manual effort for ongoing DMARC management. Once configured, it largely operates in the background, continuously adjusting SPF and DKIM records to ensure compliance. This "set it and forget it" aspect, once the initial learning is done, is a major benefit for teams with limited resources.

DMARC Manager's user experience leans towards simplicity and clarity, making it accessible for those new to DMARC. We found the interface to be clean and focused on presenting essential DMARC report data in an easy-to-digest format. This straightforward design helps users quickly identify passing, failing, and unauthorized email sources without extensive training.

While less feature-rich than Valimail, its focused approach means less clutter and a gentler learning curve. This makes it a good option for organizations that prioritize ease of use and direct reporting over complex automation and advanced features.

Which product has the best support

Support

Valimail generally offers strong customer support, with many users praising the onboarding assistance and responsiveness of their teams. We've found that their dedicated account managers and technical account managers (available in higher tiers or as add-ons) are valuable resources for navigating complex DMARC challenges.

However, some reviews indicate that reaching support for specific tasks might be necessary, and response times can vary for non-Enterprise customers. For Australian customers, there were mentions of time zone challenges. The knowledgebase is comprehensive, supporting self-service for common queries.

Without specific G2 reviews or detailed public information on DMARC Manager's support, we can infer that they likely offer standard email or chat support, typical for SaaS products. Given its simpler feature set, support interactions might be less frequent but focus on guiding users through initial setup and dashboard interpretation.

For complex DMARC issues or advanced configurations, the level of in-depth, hands-on assistance might differ compared to a more enterprise-focused solution like Valimail. Users seeking extensive guided enforcement might need to rely more on their internal expertise or external consultants.

Who should use each product

Suitability

Valimail is exceptionally well-suited for enterprise-level organizations with complex email ecosystems, multiple domains, and a strong need for automated, aggressive DMARC enforcement. Its ability to flatten SPF records and manage DKIM automatically makes it ideal for large senders hitting the SPF 10-lookup limit.

For MSPs, Valimail's portfolio management features (in Enterprise) could offer advantages, allowing for the centralized oversight of multiple client domains. However, the pricing structure might be a barrier for smaller MSP clients. SMBs might find the "Monitor" free tier useful for basic visibility, but the paid "Enforce" plans can be costly, making it less ideal for those with limited budgets, unless they have very high-stakes email security needs.

DMARC Manager is best suited for SMBs and organizations that are just starting their DMARC journey or have simpler email environments. Its ease of use and focus on clear DMARC reporting make it an accessible tool for getting foundational visibility without significant overhead.

For MSPs, it could serve as a basic monitoring tool for clients who need a quick overview of their DMARC status, but it lacks the multi-tenancy and advanced automation features that larger MSPs might require. Enterprise organizations might find its features too basic for comprehensive, automated DMARC enforcement across a vast and intricate email infrastructure.

How does Valimail compare with DMARC Manager?

DMARC report analysis

How well each product analyses your DMARC reports.

Comprehensive data insights

Clear aggregate reports

Source detection

Ability to identify email sending sources.

Automated, machine learning

Manual identification

Forward detection

Detects emails forwarded by third parties.

Sophisticated analysis

Basic traffic identification

Spoof detection

Effectiveness in detecting email spoofing.

AI-driven blocking

Policy-based action

Notifications and alerts

Provides alerts for DMARC failures or suspicious activity.

Configurable, smart alerts

Essential email alerts

Reporting

Types and depth of reports offered.

Detailed, executive reports

Intuitive summaries

API

Availability of an API for integration.

Enterprise add-on

Multi-tenancy

Support for managing multiple clients or domains.

Portfolios feature

Single account focus

SPF flattening

Ability to reduce SPF lookups.

Automated, unlimited

Manual SPF management

Hosted DMARC

Whether the vendor hosts your DMARC record.

Handles DNS records

User manages DNS

BIMI

Support for Brand Indicators for Message Identification.

Supported, add-on

MTA-STS/TLS-RPT

Support for Mail Transfer Agent Strict Transport Security/TLS Reporting.

Not explicitly offered

Not advertised

Blocklists and reputation

Monitoring of blocklists (or blacklists) and sender reputation.

Not a primary focus

AI copilot

AI-powered assistance for DMARC management.

New detection features

Not advertised

DNS monitoring

Monitoring and management of DNS records.

Integrated management

User's responsibility

Self hostable

Option to host the software on private infrastructure.

SaaS only

Free trial/free tier

Availability of a free option to try the service.

Monitor product

Free trial available

Drawbacks and what to watch out for

A common drawback we've encountered with Valimail is its pricing, which can be a significant barrier for smaller businesses or those with many parked domains. Users often mention the cost as high, especially for advanced features. Another concern is potential vendor lock-in, as Valimail manages DNS records, which could make switching providers challenging. Some have also noted that advanced features might have a steeper learning curve or that certain reports could be clearer. The primary drawback of DMARC Manager is the lack of detailed public pricing information beyond a free trial, which can make budgeting difficult. From our experience, it also appears to offer a less comprehensive feature set compared to more established players like Valimail, particularly in terms of advanced automation (like SPF flattening or automated DKIM) and multi-tenancy. Its simpler nature, while a benefit for some, means it might not scale as effectively for larger or more complex organizations requiring a hands-on, automated enforcement path.

We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.

4.6 / 5(421)

0 / 5(0)

Easy DMARC Monitoring But Not Great

3.5 / 5

What do you like best about Valimail? Valimail is pretty simple to setup and use. We were wanting to monitor some changes to DMARC, and Valimail was the platform we ultimately decided to use. What do you dislike about Valimail? A few things I don't like: 1. The free vs premium features are frustrating. I can't see enough value from free to validate a move to premium. 2. The Sender Requirement Failure feature is in beta and never really works. I can't only get it to work if I expand it before a week, and even then it's hit-or-miss. 3. It doesn't really do enough. Other platforms I've tried did a better job at helping to explain the WHY and HOW rather than just the what. Valimail primarily focuses on the WHAT. 4. Some of the feature organization is weird within the app, even after having used it for a few months. I can get more value in the account overview than the sender requirements failure, which is counter-intuitive IMO. What problems is Valimail solving and how is that benefiting you? We had a baselevel view of email security when I was initially hired and wanted to monitor the DMARC changes effectively.

Verified User in Construction

Small-Business (50 or fewer emp.)

No G2 reviews

G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.

I like Valimail - mostly.

3.5 / 5

What do you like best about Valimail? Good interface for viewing DMARC reporting information. What do you dislike about Valimail? Price, it'd be nice if they could institute a model based on volume rather than the number of email domains. What problems is Valimail solving and how is that benefiting you? Valimail provides DMARC provides good aggregate reporting for our email domains, allowing us to implement to the eventual reject policy goal.

Verified User in Real Estate

Mid-Market (51-1000 emp.)

Straightforward onboarding

4.0 / 5

What do you like best about Valimail? Ease of set-up and great customer support. What do you dislike about Valimail? Some features aren't as developed as some competitors, however ultimately it's up to each organization to decide the value of those features. What problems is Valimail solving and how is that benefiting you? Being able to report on DMARC successes and failures, to help us fine-tune the configuration to ensure each domain is correctly configured.

Verified User in Oil & Energy

Enterprise (> 1000 emp.)

Valimail Simplifies DMARC Management, But Watch for Vendor Lock-In

4.0 / 5

What do you like best about Valimail? My favorite thing about Valimail is having a single portal that puts all DMARC reports into an easy to understand view. Having this information allowed us to identify hundreds of 3rd party email sources sending on behalf of our domain. Doing this without such a portal would be incredibly difficult especially in a franchise setting like ours where we have more services sending on behalf of our domain than most other companies. What do you dislike about Valimail? Valimail isn't cheap but you definitely get what you pay for. I also grow concerned about vendor lock-in now that I have setup Valimail to handle DMARC, SPF and DKIM with no exist strategy. What problems is Valimail solving and how is that benefiting you? Valimail solves the problem of visibility into who is sending on our behalf and makes identifying them easy.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

A Must-Have for Email Security

4.0 / 5

What do you like best about Valimail? The best thing about Valimail is its fully automation feature as we can get the reports automated with whole monthly data . As I prepare reports every month in which I have to include the malicious email data so I do not need to manually check each single thing , the Valimail does it for itself. What do you dislike about Valimail? The thing which I dislike about Valimai is that its little expensive especially for the businesses which are small nd not much expanded . What problems is Valimail solving and how is that benefiting you? The problem which Valimail is solving for me is the manual effort for exporting the data related to spam emails and its security checks are the best .It filters out the emails properly and which are suspicious , they get rejected easily .

Verified User in Transportation/Trucking/Railroad

Enterprise (> 1000 emp.)

Pricing

Valimail offers a free monitoring tier and a tiered pricing structure that can become expensive for full enforcement, while DMARC Manager requires direct contact for most pricing details beyond a free trial.

Small

Up to 10k emails / month

Monitor (Free)

Contact for pricing

Medium

Up to 100k emails / month

Align Bronze ($19/month)

Contact for pricing

Large

Up to 1 million emails / month

Align Bronze ($19/month) or Enforce (Contact for pricing)

Contact for pricing