SimpleDMARC offers a straightforward DMARC reporting solution. It provides essential aggregate (RUA) and forensic (RUF) reports, allowing for a clear overview of email authentication results. Its primary strength lies in simplifying complex DMARC data into actionable insights for email senders.
The platform includes features like domain discovery, which helps identify all sending sources using your domain, and attack simulation for proactive threat assessment. Look-alike domain alerts are also a valuable security addition, helping to detect brand impersonation attempts.
Everest (by Validity) provides a much broader suite of email deliverability tools beyond just DMARC reporting. It integrates various aspects of email performance, including inbox placement testing, reputation monitoring across IPs and domains, and detailed engagement analytics.
While DMARC reporting is part of its offering, Everest's strength is its holistic approach to email success. It encompasses email validation, design testing, and competitive intelligence features, making it a robust platform for optimizing entire email programs.
How easy is each product to use
User experience
SimpleDMARC lives up to its name, offering a user interface that we found remarkably simple and intuitive. The dashboard presents key DMARC metrics clearly, making it accessible even for those new to email authentication. Setting up new domains and understanding report data is a relatively painless process.
However, some users might find its DNS history visualization could be improved for deeper technical analysis. While its simplicity is generally a benefit, the UI might feel a bit overwhelming initially for absolute beginners due to the technical nature of DMARC itself, not the interface design.
Everest offers a comprehensive platform, which means its user experience can be quite feature-rich and, at times, complex. We found the ability to create customized dashboards very helpful for managing diverse deliverability metrics. The interface for services like inbox placement testing and domain/IP blocklist (or blacklist) checking is generally clear.
On the downside, navigating the extensive suite of tools can sometimes be challenging, and some users have noted that the navigational aids could be improved. The setup process, especially when migrating from other platforms, has also been cited as potentially longer and more difficult than anticipated.
Which product has the best support
Support
SimpleDMARC's support primarily relies on its clear documentation and the intuitive nature of the platform. We found that the self-service options were generally sufficient for common DMARC management tasks. For more complex issues, direct support channels are available.
Given its focused feature set, the need for extensive hands-on support is often less critical. The team invitations feature for multi-user access suggests a collaborative approach to problem-solving within an organization, reducing external support dependency.
Everest provides customer success managers and support teams, particularly for its higher-tier plans. We've seen feedback indicating that support is generally responsive and helpful, especially during onboarding and for technical questions. There's a clear emphasis on guiding users through the platform's extensive capabilities.
However, some reviews suggest that support quality can be inconsistent, with a desire for more personalized, daily follow-ups from an account manager. Technical queries might also take longer to resolve, and some users have expressed a need for better integration support with various ESPs.
Who should use each product
Suitability
SimpleDMARC is ideally suited for small to medium-sized businesses (SMBs) and organizations that need a focused, cost-effective DMARC reporting solution. Its straightforward approach makes it easy for IT administrators or marketing teams to gain control over their email authentication without requiring deep deliverability expertise.
For MSPs (managed service providers), SimpleDMARC's ability to manage multiple domains with team invitations can be valuable, although its DMARC-centric focus might mean additional tools are needed for a full email security offering. Enterprise clients might find its feature set too limited compared to broader deliverability platforms.
Everest caters to a wider range of users, from SMBs seeking deliverability essentials to large enterprises with complex email programs. Its tiered pricing and comprehensive feature set, including email validation, inbox placement, and reputation monitoring, make it suitable for organizations heavily invested in email marketing.
For enterprise clients, Everest offers robust features, unlimited users, and extensive integrations. MSPs can leverage its comprehensive tools to offer advanced email deliverability services to their clients. While it has entry-level tiers, the full power of Everest truly shines for those with high email volumes and a need for deep insights into every aspect of their email program.
How does SimpleDMARC compare with Everest?
DMARC report analysis
Ability to process and visualize DMARC aggregate and forensic reports.
Source detection
Identifies all sending IPs and services using your domain.
Forward detection
Identifies when emails are forwarded, impacting DMARC results.
Spoof detection
Detects unauthorized use of your domain for sending emails.
Notifications and alerts
Real-time alerts for DMARC failures, spoofing attempts, or policy changes.
Reporting
Customizable reports and dashboards for email authentication data.
Focused on DMARC compliance and email security metrics.
Comprehensive reporting for full email deliverability metrics.
API
Programmatic access to data and functionalities.
Available on paid plans for integration.
Included in Professional and Enterprise editions.
Multi-tenancy
Supports multiple users or managing multiple client domains.
Team invitations for collaborative domain management.
Multiple user accounts for larger teams and clients.
SPF flattening
Simplifies SPF records to avoid the 10-lookup limit.
Hosted DMARC
Service acts as an external DMARC record provider.
Simplifies DMARC record management for easy setup.
BIMI
Support for Brand Indicators for Message Identification (BIMI).
MTA-STS/TLS-RPT
Support for MTA-Strict Transport Security and TLS Reporting.
Blocklists and reputation
Monitors IP/domain blocklists (blacklists) and sender reputation.
Core feature with extensive reputation monitoring.
AI copilot
AI-powered assistance for DMARC or deliverability insights.
DNS monitoring
Monitors DNS record changes and history.
Offers limited DNS history viewing capabilities.
Self hostable
Option to host the software on private infrastructure.
Free trial/free tier
Availability of a free version or trial period.
Mentions an unspecified free plan as a baseline.
Low-cost monthly tiers available for basic features.
Drawbacks and what to watch out for
SimpleDMARC's drawbacks include a potentially high monthly cost for very small businesses and a desire for broader email security features like spam checking and IP reputation monitoring. While its UI is simple, some find the technical nature of DMARC itself initially overwhelming. Everest faces criticism regarding its sales practices, with reports of hidden lock-in clauses. Users also highlight challenges with support responsiveness, difficulties during setup or migration, and occasional inaccuracies in inbox placement reporting, particularly for certain ISPs like Hotmail and Gmail. Some find its comprehensive interface complex to navigate and wish for more real-time insights for Gmail deliverability.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4 / 5(4)
4.2 / 5(189)
Good for a modern day business with heavy reliance on email.
2.5 / 5
What do you like best about SimpleDMARC?
In complex IT environments, implementing DMARC becomes easy with their discovery tool.
What do you dislike about SimpleDMARC?
99 dollars a month is quite high for many small businesses. They should offer low value plans with limited features.
What problems is SimpleDMARC solving and how is that benefiting you?
Identifying email service providers that are being used by the organization.
Jasmit Singh J.
CEO & Technology Specialist Information Technology and Services Small-Business (50 or fewer emp.)
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Simplified Form of Dmarc. Too easy to use and understand!
4.0 / 5
What do you like best about SimpleDMARC?
The ui is really simple and easy to understand. If we look at the dashboard they have given plenty of reports and analytics to look at for knowing if your domain is secured or not!
What do you dislike about SimpleDMARC?
It has DNS history which that could have been done a little better. Other than that all things are relevant and upto the mark.
What problems is SimpleDMARC solving and how is that benefiting you?
It's protecting your domain and emails again phishing attacks and making your domain authority increase with daily checks
Gokul M.
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
SimpleDmarc is really simple to manage
4.5 / 5
What do you like best about SimpleDMARC?
excellent reporting tools, easy to setup
What do you dislike about SimpleDMARC?
should include spam checking and IP reputation tools too
What problems is SimpleDMARC solving and how is that benefiting you?
Phishing emails stopped immediately and reported to my email account
Bhavin S.
admin Mid-Market (51-1000 emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blacklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
My Experience with Simple DMARC: The Easy Way to Protect Your Domain
5.0 / 5
What do you like best about SimpleDMARC?
The advantages of using Simple DMARC are numerous. It helps domain owners gain better control over their email domain's reputation, ensures email deliverability, and reduces the likelihood of email phishing attacks. It also provides detailed reporting and analysis of email traffic, enabling domain owners to detect and prevent email-based threats quickly.
What do you dislike about SimpleDMARC?
Some users may find the user interface of SimpleDMARC to be a bit overwhelming or complex, especially for those who are not familiar with email authentication protocols.
What problems is SimpleDMARC solving and how is that benefiting you?
Ensuring email deliverability: SimpleDMARC helps ensure email deliverability by making sure that legitimate emails are not marked as spam or blocked by email filters. This means that more of your emails will reach their intended recipients.
Yogesh P.
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
SimpleDMARC offers a single, flat monthly or annual fee primarily based on active domains, while Everest employs a more granular, volume-based tiered pricing model that scales significantly with email sending volume.
4 / 5(4)
