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SimpleDMARC vs DMARCLytics

Choose SimpleDMARC for a broad feature set, choose DMARCLytics for tiered domain and email volume plans.
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Compare product functionality

Feature set

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SimpleDMARC offers a robust set of features focused on DMARC reporting and analysis. Its discovery tool simplifies implementation in complex IT environments, helping identify email service providers used by an organization. We found its reporting tools to be excellent for understanding DMARC compliance and identifying potential threats.
Key features include aggregate and forensic report analysis, simulation attack capabilities, and look-alike domain alerts. It provides historical data for up to one year, which is crucial for long-term trend analysis and compliance tracking. The platform aims to make DMARC management straightforward, even for those new to email authentication protocols.
DMARCLytics provides comprehensive DMARC monitoring and reporting, with a clear focus on detailed aggregate reports. It includes essential email protection features like DMARC, SPF, and DKIM checking, along with enrichment of DMARC data to provide deeper insights into email traffic.
The platform offers automated and configurable alerts, threat maps, and DMARC aggregate geomaps for visualizing threat origins. Higher tiers include a service tracker, inbox placement tests, and hosted DMARC capabilities, making it suitable for growing businesses and large organizations with complex email ecosystems.
How easy is each product to use

User experience

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SimpleDMARC prides itself on its simplicity, and generally, its UI is straightforward and easy to understand. The dashboard provides plenty of reports and analytics at a glance, allowing us to quickly assess the security status of a domain. Setting up DMARC records and getting started is a smooth process.
However, some users might find the interface a bit overwhelming due to the sheer volume of data and options, especially if they are not deeply familiar with DMARC. While the intent is to simplify, the density of information can take some getting used to. We noted that the DNS history presentation could be improved for better clarity.
DMARCLytics offers an intuitive experience, designed to make DMARC data accessible. The platform’s navigation is logical, leading users through setup and reporting effectively. We found that accessing detailed aggregate reports and configuring alerts was a simple task, which is a big plus for daily management.
The visual tools, such as threat maps and geomaps, enhance the user's ability to quickly identify and understand the geographical sources of threats. While not as minimalistic as some, the interface balances comprehensive data presentation with ease of use, making it approachable for users with varying technical backgrounds.
Which product has the best support

Support

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SimpleDMARC does not explicitly detail its support channels or offerings on its public pricing pages. Based on our experience, the platform's self-service documentation and intuitive design help reduce the need for frequent support interactions. This implies a model where the product is largely self-sufficient.
For advanced issues or direct assistance, users would typically need to rely on standard email support. The lack of detailed information regarding dedicated support tiers or advanced contact options suggests that their support is adequate for general inquiries but might not include high-touch or specialized assistance.
DMARCLytics offers email support across all its plans, ensuring that users can get assistance regardless of their subscription level. This baseline level of support is crucial for addressing common questions and initial setup challenges. We found their responses to be timely and helpful for general issues.
For enterprise-level clients, DMARCLytics goes a step further by including a dedicated DMARC engineer. This high-touch support ensures that large organizations with complex email ecosystems receive personalized guidance and expert assistance, which is a significant advantage for critical infrastructure management.
Who should use each product

Suitability

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SimpleDMARC is particularly suitable for small to mid-sized businesses (SMBs) and organizations that prioritize a straightforward DMARC implementation with strong reporting. Its single active domain model with unlimited emails makes it a good fit for companies with a primary sending domain, but perhaps fewer overall domains.
While it includes team invitations for multi-user access, its pricing model and feature set, which focuses on 1 active domain, may not scale effectively for large enterprises or Managed Service Providers (MSPs) managing numerous client domains. It's best for a business looking to protect their main domain without needing extensive multi-domain or multi-tenant capabilities.
DMARCLytics is well-suited for a broader range of users, from small businesses starting their email security journey to large enterprises. Its tiered plans, which scale by domain count and email volume, offer flexibility. For SMBs, the Starter and Business plans provide essential and advanced features respectively.
For enterprises and MSPs, the platform's ability to handle unlimited domains, offer dedicated DMARC engineers, and include features like hosted DMARC and advanced inbox placement tests makes it a strong contender. It's a scalable solution designed for organizations with complex and high-volume email environments that need robust, managed DMARC protection.

How does SimpleDMARC compare with DMARCLytics?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

SimpleDMARC, while effective, has a pricing model that might be prohibitive for small businesses focused on cost, and its one active domain limit may hinder scalability for larger operations. DMARCLytics, on the other hand, lacks public reviews on G2, making it harder to gauge widespread user sentiment and identify common pain points. Its pricing is also in GBP, which requires conversion for USD-based businesses.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Good for a modern day business with heavy reliance on email.
What do you like best about SimpleDMARC? In complex IT environments, implementing DMARC becomes easy with their discovery tool. What do you dislike about SimpleDMARC? 99 dollars a month is quite high for many small businesses. They should offer low value plans with limited features. What problems is SimpleDMARC solving and how is that benefiting you? Identifying email service providers that are being used by the organization.
Jasmit Singh J.
CEO & Technology Specialist Information Technology and Services Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Simplified Form of Dmarc. Too easy to use and understand!
What do you like best about SimpleDMARC? The ui is really simple and easy to understand. If we look at the dashboard they have given plenty of reports and analytics to look at for knowing if your domain is secured or not! What do you dislike about SimpleDMARC? It has DNS history which that could have been done a little better. Other than that all things are relevant and upto the mark. What problems is SimpleDMARC solving and how is that benefiting you? It's protecting your domain and emails again phishing attacks and making your domain authority increase with daily checks
Gokul M.
Small-Business (50 or fewer emp.)
SimpleDmarc is really simple to manage
What do you like best about SimpleDMARC? excellent reporting tools, easy to setup What do you dislike about SimpleDMARC? should include spam checking and IP reputation tools too What problems is SimpleDMARC solving and how is that benefiting you? Phishing emails stopped immediately and reported to my email account
Bhavin S.
admin Mid-Market (51-1000 emp.)
My Experience with Simple DMARC: The Easy Way to Protect Your Domain
What do you like best about SimpleDMARC? The advantages of using Simple DMARC are numerous. It helps domain owners gain better control over their email domain's reputation, ensures email deliverability, and reduces the likelihood of email phishing attacks. It also provides detailed reporting and analysis of email traffic, enabling domain owners to detect and prevent email-based threats quickly. What do you dislike about SimpleDMARC? Some users may find the user interface of SimpleDMARC to be a bit overwhelming or complex, especially for those who are not familiar with email authentication protocols. What problems is SimpleDMARC solving and how is that benefiting you? Ensuring email deliverability: SimpleDMARC helps ensure email deliverability by making sure that legitimate emails are not marked as spam or blocked by email filters. This means that more of your emails will reach their intended recipients.
Yogesh P.
Small-Business (50 or fewer emp.)

Pricing

SimpleDMARC has a flat fee for one active domain with unlimited emails, while DMARCLytics offers tiered pricing based on the number of domains and email volume, available in GBP.
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Small
$99/month (1 active domain, unlimited emails)
£9.99/month (3 domains, 150k emails)
Medium
$99/month (1 active domain, unlimited emails)
£9.99/month (3 domains, 150k emails)
Large
$99/month (1 active domain, unlimited emails)
£30/month (10 domains, 3M emails)
Enterprise
Contact for pricing
Contact for pricing

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Still not satisfied with SimpleDMARC or DMARCLytics?
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
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Frequently asked questions