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SimpleDMARC vs DMARC Visualizer

Choose SimpleDMARC for commercial features, choose DMARC Visualizer for a self-hosted open-source solution.
DMARC Visualizer
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DMARC Visualizer
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Compare product functionality

Feature set

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DMARC Visualizer
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SimpleDMARC provides a robust set of features tailored for comprehensive DMARC management. It offers detailed aggregate (RUA) and forensic (RUF) report analysis, making it easier to identify legitimate sending sources and detect potential threats. The platform also includes advanced capabilities like look-alike domain alerts, which help in proactively identifying brand impersonation attempts. Additionally, it offers simulation attack tools, allowing us to test our DMARC policies before full enforcement.
Beyond core DMARC reporting, SimpleDMARC extends its functionality with features often sought by organizations managing multiple domains. This includes multi-user access through team invitations and geographic threat visualization, providing a clearer picture of where email attacks are originating. For many, its ability to centralize DMARC data and offer actionable insights from complex reports is a significant advantage.
DMARC Visualizer, being an open-source project, focuses primarily on parsing and visualizing DMARC aggregate reports using a stack of tools like parsedmarc, Elasticsearch, and Grafana. Its strength lies in providing a flexible framework for in-depth data exploration. We found it highly customizable, allowing us to build dashboards tailored to our specific analytical needs, offering granular control over how we view our DMARC data.
However, it is important to note that DMARC Visualizer is a self-hosted solution. This means that features such as SPF flattening, BIMI, or MTA-STS monitoring, which are typically value-added services in commercial platforms, are not natively part of its offering. Its primary purpose is data visualization rather than active policy management or advanced security features beyond what raw DMARC reports provide.
How easy is each product to use

User experience

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DMARC Visualizer
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SimpleDMARC offers a streamlined and intuitive user interface designed for ease of use, even for those less familiar with the intricacies of DMARC. The dashboard presents key metrics and reports in a clear, digestible format, allowing us to quickly assess our DMARC compliance and identify issues. Setting up new domains and configuring policies is generally straightforward, guiding us through the process with minimal friction. This focus on user-friendliness helps in accelerating policy enforcement.
While powerful, we have noted that the sheer volume of information and options can initially feel a bit overwhelming for new users, as mentioned in some feedback. However, with a little time, the layout becomes familiar. The visual representations of data, such as threat maps and geographical breakdowns, contribute significantly to understanding complex email traffic patterns without needing to dig deep into raw data.
DMARC Visualizer's user experience is inherently different due to its open-source, self-hosted nature. While it provides immense flexibility, it requires a significant level of technical expertise to set up and maintain. Users need to be comfortable with deploying and configuring parsedmarc, Elasticsearch, and Grafana, which involves command-line operations and understanding of data pipelines. This is not a plug-and-play solution; it demands technical proficiency.
Once set up, the actual visualization in Grafana is highly customizable. For those familiar with Grafana, creating and modifying dashboards is intuitive, offering powerful ways to slice and dice DMARC data. However, the initial learning curve for the entire stack is steep. This makes it a great tool for technically inclined teams or individuals who prefer full control and have the resources to manage it, but less so for users seeking an out-of-the-box, managed service.
Which product has the best support

Support

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DMARC Visualizer
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As a commercial product, SimpleDMARC offers dedicated customer support channels. While specific details on their support tiers (e.g., email, chat, phone) aren't always transparent without direct engagement, we expect a responsive support team that can assist with setup, troubleshooting, and understanding DMARC reports. This is a standard expectation for paid services, especially when dealing with critical email security protocols.
A reliable support system is crucial for DMARC implementation, as issues can directly impact email deliverability and security. The availability of expert guidance can significantly reduce the time and effort required to move a domain to a DMARC enforcement policy, making it a valuable asset for organizations that may not have in-house DMARC specialists.
DMARC Visualizer, as an open-source project, relies on community-driven support. This typically means finding help through GitHub issues, forums, or other community channels. While the open-source community can be incredibly helpful, it does not guarantee immediate or dedicated support. Solutions often involve searching existing documentation or waiting for community members to respond to posted queries.
Users must be prepared to troubleshoot issues themselves or have sufficient technical expertise within their team. There is no official service level agreement (SLA) for support. This model is perfectly suitable for those who value flexibility and control over dedicated support, or for organizations with strong internal IT capabilities that can manage and maintain their own instances.
Who should use each product

Suitability

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DMARC Visualizer
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SimpleDMARC is well-suited for businesses of all sizes, from SMBs to enterprise clients, that prefer a managed, easy-to-use DMARC reporting and enforcement solution. Its comprehensive feature set, including threat detection and policy management, makes it ideal for organizations that want to quickly gain DMARC compliance and enhance email security without heavy technical investment.
For Managed Service Providers (MSPs), SimpleDMARC's multi-domain capabilities and user management features can be beneficial, allowing them to manage DMARC for multiple clients from a single platform. It's a strong choice for any organization looking for a 'set it and forget it' (to some extent) solution, enabling them to focus on their core business while ensuring robust email authentication.
DMARC Visualizer is best for technically proficient users or organizations that thrive on open-source solutions and have the resources to self-host and maintain their infrastructure. This includes IT departments with expertise in Linux, Docker, Elasticsearch, and Grafana. It offers ultimate control and customization, making it perfect for those who need highly specific data visualizations or wish to integrate DMARC data into existing monitoring stacks.
It is less suitable for SMBs or enterprise clients without dedicated IT resources or for MSPs looking for a simple, turnkey solution to offer clients. While highly capable, its self-hosting requirement means a higher initial setup and ongoing maintenance burden. It caters to those who value transparency and customization above convenience and managed support.

How does SimpleDMARC compare with DMARC Visualizer?

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DMARC Visualizer
DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

SimpleDMARC, while comprehensive, can be seen as expensive for small businesses and some users find its interface initially complex. It also lacks explicit spam checking and IP reputation tools. DMARC Visualizer's main drawback is its requirement for significant technical expertise for setup and maintenance, along with the absence of commercial support and advanced features like SPF flattening or BIMI that come with managed services.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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DMARC Visualizer
Good for a modern day business with heavy reliance on email.
What do you like best about SimpleDMARC? In complex IT environments, implementing DMARC becomes easy with their discovery tool. What do you dislike about SimpleDMARC? 99 dollars a month is quite high for many small businesses. They should offer low value plans with limited features. What problems is SimpleDMARC solving and how is that benefiting you? Identifying email service providers that are being used by the organization.
Jasmit Singh J.
CEO & Technology Specialist Information Technology and Services Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Simplified Form of Dmarc. Too easy to use and understand!
What do you like best about SimpleDMARC? The ui is really simple and easy to understand. If we look at the dashboard they have given plenty of reports and analytics to look at for knowing if your domain is secured or not! What do you dislike about SimpleDMARC? It has DNS history which that could have been done a little better. Other than that all things are relevant and upto the mark. What problems is SimpleDMARC solving and how is that benefiting you? It's protecting your domain and emails again phishing attacks and making your domain authority increase with daily checks
Gokul M.
Small-Business (50 or fewer emp.)
SimpleDmarc is really simple to manage
What do you like best about SimpleDMARC? excellent reporting tools, easy to setup What do you dislike about SimpleDMARC? should include spam checking and IP reputation tools too What problems is SimpleDMARC solving and how is that benefiting you? Phishing emails stopped immediately and reported to my email account
Bhavin S.
admin Mid-Market (51-1000 emp.)
My Experience with Simple DMARC: The Easy Way to Protect Your Domain
What do you like best about SimpleDMARC? The advantages of using Simple DMARC are numerous. It helps domain owners gain better control over their email domain's reputation, ensures email deliverability, and reduces the likelihood of email phishing attacks. It also provides detailed reporting and analysis of email traffic, enabling domain owners to detect and prevent email-based threats quickly. What do you dislike about SimpleDMARC? Some users may find the user interface of SimpleDMARC to be a bit overwhelming or complex, especially for those who are not familiar with email authentication protocols. What problems is SimpleDMARC solving and how is that benefiting you? Ensuring email deliverability: SimpleDMARC helps ensure email deliverability by making sure that legitimate emails are not marked as spam or blocked by email filters. This means that more of your emails will reach their intended recipients.
Yogesh P.
Small-Business (50 or fewer emp.)

Pricing

SimpleDMARC offers tiered pricing starting at $99 per month for a single active domain, while DMARC Visualizer is a free, self-hosted open-source solution with no direct cost.
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DMARC Visualizer
Small
From $99/month (1 domain)
Free
Medium
From $99/month (1 domain)
Free
Large
From $99/month (1 domain)
Free
Enterprise
Contact for pricing
Free

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Still not satisfied with SimpleDMARC or DMARC Visualizer?
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DMARC Visualizer
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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
Proactive alerts to prevent misconfigurations before they block your mail
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Frequently asked questions