Sendmarc excels in providing a focused DMARC reporting and enforcement solution. Its dashboard offers clear visibility into email authentication, showing compliance rates for SPF, DKIM, and DMARC across all sending sources. We found it particularly strong in identifying legitimate senders and detecting unauthorized email traffic, making it straightforward to move domains to a DMARC enforcement policy.
The platform includes robust features for managing DMARC, SPF flattening, and Hosted DMARC, which simplifies the configuration process for complex environments. It also provides blacklist (or blocklist) reporting, offering insights into domain reputation. For organizations looking to implement BIMI, Sendmarc offers the necessary configuration and monitoring tools, which is a valuable addition for brand visibility.
Everest (by Validity) offers a much broader suite of email deliverability tools, with DMARC monitoring being one component among many. We found its strength lies in comprehensive inbox placement testing, reputation monitoring across various ISPs, and email list validation. The platform provides detailed analytics on how emails perform across different mailbox providers, helping to optimize overall email program health.
While Everest includes DMARC reporting, it's integrated within a wider deliverability context rather than being a standalone, deep DMARC enforcement solution. It offers features like design testing, competitive intelligence, and engagement analytics, which are crucial for marketers. The API capabilities are extensive, allowing for deep integration with existing email service providers and marketing automation platforms.
How easy is each product to use
User experience
Sendmarc boasts a very intuitive and user-friendly interface, especially for those new to DMARC. We found the setup process to be incredibly simple, often guided by clear, step-by-step instructions. The dashboards present complex DMARC data in an easily digestible format, highlighting key metrics and actionable insights without overwhelming the user.
Navigating through domains and reports is straightforward, and identifying non-compliant senders is made easy with their visual breakdowns. The platform's focus on DMARC means less clutter from unrelated features, resulting in a clean and efficient user experience for security and compliance teams. While there is a learning curve for DMARC concepts, the platform itself is designed to smooth that path.
Everest presents a powerful, feature-rich interface that can initially feel overwhelming due to the sheer breadth of its offerings. We found that while it offers extensive customization for dashboards, getting to specific data points can sometimes require a bit of digging, as mentioned by some users. The transition from older platforms like Return Path can also be a challenge, particularly with seed list testing.
However, once familiarized, the platform provides deep insights that are invaluable for seasoned deliverability professionals. Its comprehensive nature means a steeper learning curve for new users, but the ability to aggregate multiple data sources into one view is a significant advantage. The visual displays are generally clear, though some older sections could benefit from a refresh.
Which product has the best support
Support
Sendmarc consistently receives high praise for its exceptional customer support. From our experience, their team is highly knowledgeable, proactive, and genuinely passionate about DMARC. They offer hands-on guidance throughout the implementation process, with frequent check-ins and detailed answers to technical questions. This level of personalized assistance is particularly beneficial for organizations with limited DMARC expertise.
Partners and clients frequently highlight the responsiveness and professionalism of the Sendmarc team, often describing them as an extension of their own IT security department. While a few minor points about post-implementation customer success reviews have been raised, the overall sentiment points to a robust and supportive experience.
Everest provides solid customer support, particularly through its Customer Success Managers, who offer valuable advice and assistance. We found that initial onboarding can sometimes be challenging due to platform issues or the complexity of integrating with various ESPs, leading to longer setup times for some users. This necessitates diligence in ensuring all APIs are configured correctly.
While the support team is responsive, highly technical questions can sometimes take longer to clarify, and some users have noted historical inconsistencies in support quality following corporate acquisitions. However, recent reviews suggest an improvement in this area. For self-service, Everest provides extensive documentation and training resources, but a more personalized hands-on onboarding could be beneficial given the platform's depth.
Who should use each product
Suitability
Sendmarc is an excellent choice for organizations prioritizing DMARC implementation and email security. It is highly suitable for Small to Medium Businesses (SMBs) looking for an easy-to-use, guided path to DMARC compliance without needing deep in-house expertise. Its comprehensive support and streamlined interface make it accessible.
For Managed Service Providers (MSPs), Sendmarc offers specific multi-tenancy capabilities, allowing them to manage DMARC for multiple clients efficiently. Enterprise clients, particularly those with stringent security and compliance requirements, will benefit from its dedicated enforcement features, unlimited data retention, and fully managed service options, ensuring complete domain protection against phishing and spoofing.
Everest is ideally suited for email marketing and deliverability teams within medium to large enterprises, especially those with high sending volumes. Its extensive tools for inbox placement, reputation monitoring, and email validation are critical for optimizing complex email programs and ensuring maximum reach. SMBs might find it overly comprehensive and costly if DMARC is their sole focus.
While Everest provides DMARC reporting, it doesn't offer the specialized MSP features or the explicit DMARC enforcement support that Sendmarc does. It's more about email health and optimization across the board. For Enterprise-level organizations focused on holistic email program success, including marketing and transactional email performance, Everest provides a robust, integrated platform.
How does Sendmarc compare with Everest?
DMARC report analysis
Both provide aggregate (RUA) and forensic (RUF) DMARC report analysis.
Source detection
Identification of legitimate and unauthorized email sending sources.
Forward detection
Ability to identify email forwarding chains affecting DMARC alignment.
Spoof detection
Mechanisms to detect and prevent email impersonation and spoofing.
Notifications and alerts
Configurable alerts for DMARC failures, compliance changes, or reputation issues.
Automated reporting can be lacking for some users.
Dashboards offer good alerts, but some advanced reporting requires digging.
Reporting
Comprehensive dashboards and customizable reports for email performance and security.
Strong focus on DMARC and security compliance reports.
Extensive reports on inbox placement, reputation, and engagement.
API
Application Programming Interface for integration with other systems.
API-first approach for seamless integration.
Extensive API capabilities for deep platform integration.
Multi-tenancy
Designed for Managed Service Providers to manage multiple client accounts.
Dedicated MSP offering with co-branded platform and central management.
Not designed with specific multi-tenant features for MSPs.
SPF flattening
Feature to help manage SPF lookups and avoid exceeding the 10-lookup limit.
Included to simplify SPF management.
This feature is not explicitly offered.
Hosted DMARC
Management of DMARC records and policies within the platform.
Offers hosted DMARC for simplified record management.
Primarily offers DMARC reporting, not hosted management.
BIMI
Support for Brand Indicators for Message Identification (BIMI) implementation.
Provides BIMI configuration and monitoring.
Focuses less on specific DMARC protocol implementations like BIMI.
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Includes reporting and configuration guidance.
Not a primary feature focus.
Blocklists and reputation
Monitoring of IP/domain reputation and blocklist (blacklist) status.
Includes blacklist and threat reporting.
Offers comprehensive IP and domain reputation monitoring.
AI copilot
AI-powered assistance for DMARC management or deliverability optimization.
No AI copilot feature currently advertised.
No explicit AI copilot feature available.
DNS monitoring
Monitoring of DNS records relevant to email authentication.
Provides email and DNS analysis tools for DMARC.
Focuses on IP reputation rather than direct DNS record monitoring.
Self hostable
Option to host the software on private infrastructure.
A SaaS platform, not self-hostable.
A SaaS platform, not self-hostable.
Free trial/free tier
Availability of a free version or trial period.
Offers a free trial plan for basic reporting.
Offers an 'Elements' tier starting at $20/month, effectively a low-cost entry point.
Drawbacks and what to watch out for
Sendmarc's drawbacks are relatively minor, primarily revolving around partner communication and a slight learning curve for new DMARC users. Everest, conversely, faces more significant criticisms concerning opaque sales practices, occasional setup complexities, and some perceived inaccuracies or limitations in specific reporting features, particularly concerning ISP scores.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.9 / 5(39)
4.2 / 5(189)
Agile, dynamic and great feature set from Sendmarc
4.0 / 5
What do you like best about Sendmarc?
Cost effective tooling to provide the basic security neccessities for organizations. Easy and quick implementation with intuitive reporting. Extremely easy to implement.
What do you dislike about Sendmarc?
Better communucation as a partner for effective implementation with customers.
What problems is Sendmarc solving and how is that benefiting you?
Primarily email impersanation.
Mohamed O.
Head of Managed Services (MSP) Mid-Market (51-1000 emp.)
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
rebyC spreading the love about Sendmarc
4.0 / 5
What do you like best about Sendmarc?
Sendmarc helps organizations protect their email domains from phishing and spoofing attacks.
What do you dislike about Sendmarc?
If your company are considering using Sendmarc or are experiencing challenges with the platform, it's advisable to check the latest reviews, forums, or customer feedback for up-to-date information on potential dislikes or issues.
What problems is Sendmarc solving and how is that benefiting you?
The benefits of using Sendmarc include a reduction in successful phishing attacks, enhanced brand trust, improved email deliverability, and better overall email security. By preventing unauthorized use of domains and increasing the visibility into email authentication, organizations can mitigate the risks associated with email-based threats.
Verified User in Computer & Network Security
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Enhanced Email Security with Sendmarc: Protecting Your Communications
4.0 / 5
What do you like best about Sendmarc?
Sendmarc simplifies email authentication, making it easy for users to implement and manage. It has a User-Friendly Interface. Offers valuable insights into email delivery with Actionable Insights.
What do you dislike about Sendmarc?
There's a learning curve for new users. They could enhance onboarding or provide additional resources.
What problems is Sendmarc solving and how is that benefiting you?
1. Combats Email Spoofing and Phishing
2. Ensures Email Authenticity
3. Improved Email Deliverability and Reputation Management
Verified User in Events Services
Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blacklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Email security made easy.
5.0 / 5
What do you like best about Sendmarc?
Single pane of glass overview of your domains with drill downs into possible problem areas.
What do you dislike about Sendmarc?
Automated reporting and notifications are lacking.
What problems is Sendmarc solving and how is that benefiting you?
Little to no email delivery failures due to properly set up records. Quickly identify rogue or misconfigured senders.
John V.
Senior IT Manager | Head of IT Mid-Market (51-1000 emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
Passionate and Great Team to work with
5.0 / 5
What do you like best about Sendmarc?
They live and breathe their mission, ie. to make the internet safe again. Passionate and dedicated employees who have focussed on this objective.
Ease of engagement at all levels in the company.
Simple and feature-rich solution that is easily understood and priced accordingly.
What do you dislike about Sendmarc?
Post-implementation customer success service review is not active as yet.
What problems is Sendmarc solving and how is that benefiting you?
Spoofing and impersonation protection on the domain
Shailendra H.
Business Development Manager Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
Sendmarc offers a transparent free tier and custom pricing for larger plans, while Everest provides granular monthly pricing for smaller volumes but requires contacting sales for its more comprehensive Professional and Enterprise offerings.
Small
Up to 10k emails / month
Free trial (up to 5k emails). Contact for pricing above this.
$20-40/month (0-10k emails)
Medium
Up to 100k emails / month
Advanced plan. Contact for pricing.
$80-900/month (10k-100k emails)
Large
Up to 1 million emails / month
Premium plan. Contact for pricing.
Contact for Professional/Enterprise pricing.
Enterprise
Over 1 million emails / month
Enterprise & government plan. Contact for pricing.
4.9 / 5(39)
