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Sendmarc vs DMARCPal

Choose Sendmarc for comprehensive enterprise features and MSP support; choose DMARCPal for straightforward DMARC visibility for individual IT teams.
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Compare product functionality

Feature set

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Sendmarc offers a robust suite of features designed for comprehensive DMARC implementation and ongoing management. Its platform provides detailed email and DNS analysis, aggregate and failure reports, and configuration tools for DMARC, SPF, DKIM, and BIMI. We found its blacklist (and blocklist) reporting and MTA-STS & TLS reporting particularly useful for a holistic security overview.
Beyond foundational DMARC reporting, Sendmarc extends its capabilities with user access and audit logs, supply chain analysis, and an API-first approach, making it highly adaptable for integration into existing security ecosystems. The focus on managed services and compliance, especially for major email providers like Microsoft, Google, and Yahoo, means it handles much of the heavy lifting.
DMARCPal provides essential DMARC reporting tools, primarily focusing on email provider reports. Its Lite plan is geared towards tech-savvy individuals and IT teams who need basic visibility into their DMARC compliance, offering a straightforward approach to understanding email authentication. We appreciate its simplicity for those who don't require an extensive feature set.
As we moved up to the Standard and Premium plans, DMARCPal introduced additional tools for DMARC implementation and debugging, including assistance with SPF and DKIM related issues. The Premium tier further includes email alerts for broken DNS records, which is a critical, albeit specific, alert. While functional for core DMARC tasks, it doesn't appear to offer the same breadth of advanced features seen in more comprehensive platforms.
How easy is each product to use

User experience

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We found Sendmarc's platform to be remarkably user-friendly with seamless navigation. The implementation process is often described as quick and intuitive, which we can attest to. Its single pane of glass overview allows for easy drill-downs into potential problem areas, simplifying the typically complex world of DMARC.
While there might be a slight learning curve for completely new users, Sendmarc offers valuable insights with actionable data. The overall experience points to a system designed to make DMARC management as effortless as possible, even for organizations with complex domain structures.
DMARCPal's user experience seems tailored for those with a solid understanding of DMARC, SPF, and DKIM, as highlighted by its Lite plan description. This suggests that while functional, it might require a more hands-on, technical approach from the user. We infer a focus on providing necessary data without excessive hand-holding.
For users who are already adept at email authentication protocols, DMARCPal's interface could be straightforward. However, organizations seeking a highly guided or visually intuitive experience without prior deep technical knowledge might find a steeper initial learning curve.
Which product has the best support

Support

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Sendmarc truly shines in its support offerings. Based on our experience and numerous user testimonies, their customer service team provides swift, detailed, and proactive assistance. They often act as an extension of the client's IT team, offering weekly check-ins, useful guidance, and engineer training and certification.
The extensive support includes email and knowledgebase resources, with higher tiers offering fully managed services and dedicated project management. This level of engagement is particularly beneficial for complex DMARC implementations and for ensuring long-term compliance and security.
DMARCPal's pricing information outlines access to email provider reports and tools to assist in DMARC implementation, but it doesn't explicitly detail its support structure beyond these offerings. We can infer that support is likely more self-service oriented, perhaps relying on documentation or a ticketing system.
Given the stated target audience of 'tech-savvy individuals and IT teams', DMARCPal's support might cater to users who prefer to resolve issues independently. Organizations requiring extensive hands-on guidance or managed services might need to investigate further to confirm the level of direct support available.
Who should use each product

Suitability

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Sendmarc is an excellent fit for mid-market to enterprise-level organizations and Managed Service Providers (MSPs). Its robust feature set, comprehensive compliance focus (including Microsoft, Google, Yahoo), and extensive support make it ideal for managing large or complex email ecosystems and regulatory standards. For MSPs, the multi-tenant, co-branded platform, and mass customer import capabilities are particularly appealing.
SMBs with growing security needs can also benefit from Sendmarc's advanced plans, especially if they value a managed service approach and proactive DMARC implementation assistance. Its scalability and commitment to achieving full DMARC compliance with a dedicated team make it a strong choice for businesses prioritizing top-tier email security.
DMARCPal is well-suited for Small to Medium Businesses (SMBs) and individual IT teams who possess a strong understanding of DMARC, SPF, and DKIM. Its Lite plan serves as a good entry point for tech-savvy users primarily seeking basic DMARC reporting and monitoring without needing extensive advanced features or managed services.
For enterprise or MSPs, DMARCPal's current offerings appear less tailored. While it provides essential DMARC tools, it doesn't explicitly mention multi-tenancy, broad compliance, or the project management support that larger organizations and service providers often require. It's a solid choice for those who need to get DMARC set up and monitored with a more hands-on approach.

How does Sendmarc compare with DMARCPal?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

Sendmarc's primary drawbacks, according to some users, include a perceived learning curve for new users, occasional requests for better partner communication, and a desire for more advanced automated reporting options. For DMARCPal, lacking direct user feedback, we infer potential drawbacks such as a less comprehensive feature set compared to enterprise-grade solutions and a potentially less guided user experience given its 'tech-savvy' target audience.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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Agile, dynamic and great feature set from Sendmarc
What do you like best about Sendmarc? Cost effective tooling to provide the basic security neccessities for organizations. Easy and quick implementation with intuitive reporting. Extremely easy to implement. What do you dislike about Sendmarc? Better communucation as a partner for effective implementation with customers. What problems is Sendmarc solving and how is that benefiting you? Primarily email impersanation.
Mohamed O.
Head of Managed Services (MSP) Mid-Market (51-1000 emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
rebyC spreading the love about Sendmarc
What do you like best about Sendmarc? Sendmarc helps organizations protect their email domains from phishing and spoofing attacks. What do you dislike about Sendmarc? If your company are considering using Sendmarc or are experiencing challenges with the platform, it's advisable to check the latest reviews, forums, or customer feedback for up-to-date information on potential dislikes or issues. What problems is Sendmarc solving and how is that benefiting you? The benefits of using Sendmarc include a reduction in successful phishing attacks, enhanced brand trust, improved email deliverability, and better overall email security. By preventing unauthorized use of domains and increasing the visibility into email authentication, organizations can mitigate the risks associated with email-based threats.
Verified User in Computer & Network Security
Small-Business (50 or fewer emp.)
Enhanced Email Security with Sendmarc: Protecting Your Communications
What do you like best about Sendmarc? Sendmarc simplifies email authentication, making it easy for users to implement and manage. It has a User-Friendly Interface. Offers valuable insights into email delivery with Actionable Insights. What do you dislike about Sendmarc? There's a learning curve for new users. They could enhance onboarding or provide additional resources. What problems is Sendmarc solving and how is that benefiting you? 1. Combats Email Spoofing and Phishing 2. Ensures Email Authenticity 3. Improved Email Deliverability and Reputation Management
Verified User in Events Services
Small-Business (50 or fewer emp.)

Pricing

Sendmarc offers a tiered system with a free trial and clear feature sets per plan, scaling from SMB to enterprise and MSPs, while DMARCPal also has a free trial but requires contact for specific pricing details across its Lite, Standard, and Premium plans.
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Small
Free trial (up to 5k emails/month, 1 domain)
Lite (contact for pricing)
Medium
Advanced (from 100k emails/month, 4 domains)
Standard (contact for pricing)
Large
Premium (unlimited emails/domains)
Premium (contact for pricing)
Enterprise
Enterprise & Government (unlimited, specialized services)
Premium / Custom (contact for pricing)

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What makes Suped different

Automated sender discovery that finds shadow IT and third-party services
DMARC copilot that pinpoints failures and prescribes the exact fix
Guided path to full p=reject enforcement, safely and quickly
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Frequently asked questions