SendForensics positions itself as a robust email deliverability platform, with DMARC reporting as one of its core components. Beyond just DMARC, it offers extensive tools for pre-send testing, including spam tests, inbox placement tests, and client previews. It helps analyze content, coding, and link quality to proactively identify issues that could impact deliverability. We found its focus on email health to be quite thorough, providing insights into various aspects that contribute to an email's journey to the inbox.
The DMARC analytics offered by SendForensics provide a good overview of authentication statuses, helping to identify and troubleshoot SPF, DKIM, and DMARC alignment issues. It also incorporates reputation monitoring, including blocklist checks, which is crucial for maintaining sender health. The platform integrates DMARC data with other deliverability metrics, giving a holistic view of email performance rather than just isolated DMARC compliance.
DMARCLytics focuses primarily on DMARC reporting and monitoring, providing detailed aggregate reports that break down email authentication data. Its strength lies in visualizing DMARC compliance, identifying sources, and helping users move towards a stricter DMARC policy. We observed that it emphasizes clarity in presenting DMARC data, making it easier for users to understand where their emails are coming from and whether they are passing or failing authentication.
The platform includes essential DMARC SPF DKIM checking tools, enrichment of DMARC data, and automated alerts to keep users informed of any significant changes or potential threats. While its core strength is DMARC, DMARCLytics also offers some deliverability features like spam tests, particularly in its higher-tier plans, indicating an expansion into broader email security and deliverability concerns. However, its primary orientation remains DMARC compliance and analysis.
How easy is each product to use
User experience
From our experience, SendForensics offers an intuitive interface that simplifies complex email deliverability concepts. The navigation is straightforward, allowing users to easily access various testing tools and DMARC reports. Its dashboard provides a quick overview of email health, with clear indicators for potential issues. The process of setting up DMARC monitoring and running deliverability tests is generally hassle-free, although some users might need a moment to grasp the breadth of features available.
However, we've noted occasional lag times in email rendering within SendForensics, which can temporarily disrupt workflow. While the interface is intuitive, some users have expressed a desire for more detailed explanations regarding errors flagged in the 'Vocabulary & Copywriting' and 'Coding & Layout' sections. This suggests that while it excels at flagging issues, the guidance on *how* to resolve them could be more prescriptive for less experienced users.
DMARCLytics provides a clean and functional user interface, designed to make DMARC data understandable. Its dashboards effectively visualize aggregate reports, threat maps, and geographic data, enabling users to quickly identify email sending patterns and potential unauthorized senders. Setting up DMARC records and getting started with monitoring is a relatively simple process, guided by clear instructions.
The platform's focus on DMARC means that the user experience is tailored for DMARC management, which can be a double-edged sword. For those solely focused on DMARC, it's efficient and to the point. However, for users looking for broader email deliverability insights beyond DMARC, they might find the range of other tools more limited. The interface is not overly complex, which aids in usability for beginners, but advanced users might miss deeper customization options in certain areas.
Which product has the best support
Support
SendForensics offers support primarily through a ticketing system. We've observed that response times can vary, ranging from a few hours to a few days for ticket resolution. This inconsistency might be a point of concern for users requiring immediate assistance, especially for critical deliverability issues. However, the platform also provides a comprehensive guide section which can answer many common questions, reducing the need for direct support.
While the support team is generally helpful once they respond, the occasional delays suggest that for urgent problems, users might need to rely more on the self-help resources or proactive monitoring. For teams that can plan ahead and aren't constantly facing emergencies, the existing support structure combined with the self-service knowledge base is often sufficient.
DMARCLytics provides email support across all its plans, which is a standard offering for SaaS platforms. For its Enterprise plan, it even includes a dedicated DMARC engineer, which is a significant advantage for large organizations with complex email ecosystems requiring specialized expertise. This tiered support structure suggests that DMARCLytics is committed to providing appropriate levels of assistance based on client needs.
For smaller businesses on the Starter or Business plans, email support is the primary channel. While we don't have direct feedback on typical response times, the inclusion of a dedicated engineer for enterprise clients indicates a focus on high-touch support for their most demanding users. This tiered approach ensures that critical users receive the attention needed to manage their DMARC compliance effectively.
Who should use each product
Suitability
SendForensics is best suited for organizations that prioritize comprehensive email deliverability alongside DMARC enforcement. This includes marketing teams, agencies, and businesses (SMB to Enterprise) that send high volumes of emails and need to ensure optimal inbox placement. Its robust pre-send testing, spam analysis, and blocklist monitoring features make it invaluable for anyone whose business relies heavily on email outreach.
For MSPs, SendForensics offers multi-user access and data segmentation, which can aid in managing multiple clients. However, it might require some manual organization to fully leverage it for a multi-tenant environment, as it doesn't offer dedicated MSP-specific features like separate client dashboards out of the box. Enterprise clients will benefit from its broad feature set for maintaining high deliverability across diverse campaigns.
DMARCLytics is ideal for businesses (SMB to Enterprise) whose primary concern is DMARC compliance, email authentication, and brand protection against spoofing. It provides clear, actionable insights into DMARC data, making it suitable for security teams or IT departments focused on implementing and maintaining a strong DMARC policy. Companies managing many domains will find its domain scalability particularly useful.
For MSPs, DMARCLytics's ability to handle unlimited domains in its Enterprise plan, combined with hosted DMARC services, makes it a viable option for managing DMARC for multiple clients, though explicit multi-tenancy features are not highlighted. Enterprise users will benefit from the extensive data history and the dedicated DMARC engineer for complex deployments. SMBs can also use the Starter and Business plans for essential DMARC monitoring.
How does SendForensics compare with DMARCLytics?
DMARC report analysis
Analysis of aggregate and forensic DMARC reports.
Comprehensive DMARC analytics integrated with deliverability.
Detailed aggregate reports with clear visualizations.
Source detection
Ability to identify all sending sources for your domain.
Identifies email senders as part of DMARC analysis.
Visualizes sending sources on threat maps.
Forward detection
Detection of email forwarding that can break DMARC.
Helps identify forwarding issues through DMARC data.
Part of standard DMARC data analysis.
Spoof detection
Identification of fraudulent emails using your domain.
Core DMARC function for brand protection.
Key feature for identifying malicious email activity.
Notifications and alerts
Automated alerts for DMARC policy changes or anomalies.
Monitors DMARC performance and sends alerts.
Includes automated and configurable alerts.
Reporting
Customizable reports on DMARC compliance and email health.
Advanced reporting available in higher plans.
Basic and detailed aggregate reports available.
API
Programmatic access to DMARC data and platform features.
Custom integrations for Agency/Enterprise plans.
No public API explicitly mentioned in feature list.
Multi-tenancy
Support for managing multiple separate clients or organizations.
Offers multi-user and data segmentation, not full multi-tenancy.
Supports unlimited domains but not dedicated MSP multi-tenancy.
SPF flattening
Service to manage and condense SPF records to avoid lookup limits.
Not explicitly offered as a dedicated service.
Not explicitly offered as a dedicated service.
Hosted DMARC
The DMARC record is hosted and managed by the provider.
Focuses on DMARC reporting, not record hosting.
Available in Business and Enterprise plans.
BIMI
Support for Brand Indicators for Message Identification.
Not a highlighted feature.
Not a highlighted feature.
MTA-STS/TLS-RPT
Monitoring and reporting for secure email transport protocols.
Not a highlighted feature.
Not a highlighted feature.
Blocklists and reputation
Monitoring of IP and domain blocklists and sender reputation.
Includes blocklist checks and reputation monitoring.
Threat map is for DMARC data, not active blocklist monitoring.
AI copilot
AI-driven assistance for DMARC policy or deliverability issues.
No AI copilot feature mentioned.
No AI copilot feature mentioned.
DNS monitoring
Monitoring of DNS records beyond DMARC, SPF, DKIM.
Focuses on email-related DNS records.
Focuses on email-related DNS records.
Self hostable
Option to deploy the software on your own infrastructure.
SaaS platform, not self-hostable.
SaaS platform, not self-hostable.
Free trial/free tier
Availability of a free trial or a permanently free usage tier.
Free trial mentioned by users.
14-day free trial available for all plans.
Drawbacks and what to watch out for
SendForensics, while powerful, can experience occasional lag in its email rendering, which may impact workflow efficiency. Its support response times also show variability, posing a challenge for urgent issues. For DMARCLytics, the primary drawback is its narrower focus, meaning users seeking extensive deliverability testing beyond DMARC might find its offerings less comprehensive.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
3.8 / 5(3)
0 / 5(0)
Increase your email deliverability with Send Forensics
3.0 / 5
What do you like best about SendForensics?Easy to use, interface is intuitive to navigate, our whole team can access and use the product with a single sign-on. There is no limit to the number of email tests you can send to Send Forensics to test, so it is not an issue to test every single campaign prior to launch to maximize deliverability.What do you dislike about SendForensics?Lag time has been an issue in the past - emails not rendering in Send Forensics has slowed down my work flow. Support team response has varied from a few hours to a few days to respond to a ticket. Also flags items within email template that are required by CANSPAM law, like our physical mailing address. Also can be glitchy, where previews of emails with flagged content does not render.What problems is SendForensics solving and how is that benefiting you?We run all our emails through Send Forensics prior to launch, to catch spammy words/copy and to improve the likelihood that our emails will reach inboxes of our customers.
Jeff W.
Small-Business (50 or fewer emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
SendForensics Review - How it helped us test and get to inboxes
3.5 / 5
What do you like best about SendForensics?I like that it shows keywords that we can change flagged words to, similar words that you can update and exact content issues. I also like the live inbox placement testing. It also tells you if you should go ahead and send or make some changes and optimize.Send Forensics has different sections that they look at - vocabulary and copywriting, coding and layout, link quality and data collection. Most of our issues fall under the vocab and copywriting/content.The support and the guide section is also really helpful and most of the things we have questions on get answered pretty quickly there.It also is a good price for the service that you get. We looked and did free trials for a lot of companies, and feel Send Forensics gives you a lot of what we needed for a very reasonable price.What do you dislike about SendForensics?You really have to learn to use it and see the correct patterns. Sometimes we will test something and change what they told us to, and when we retest we are hitting less inboxes or getting a lower deliverability than before. Lots of trial and error.Recommendations to others considering SendForensics:Do the free trial, test it out and make sure it works for you first. But if you want to fully see what it can do, pay the low price of $49 a month and do some testing. You will likely get some insights you were not receiving before and it'll help you out moving forward with getting into inboxes.What problems is SendForensics solving and how is that benefiting you?With our current mailing system, we weren't seeing inbox placement and spam score testing. So this is helping a lot by telling us whether the main providers or not would have it fall into the inbox or spam folder.We've come to realize some words that are flagged so we can make the changes before even testing it in Send Forensics, so you do learn a pattern about how these things work. Send Forensics even goes as far as to show you your reputation, deliverability score, blacklists, errors, etc.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Valuable tool that everyone serious with email marketing should use
5.0 / 5
What do you like best about SendForensics?SendForensics gives you a lot of information regarding your emails, without this tool you would have to use several other tools to be able to view all the information, and it would be much harder to do any real analysis of your “email health”.What do you dislike about SendForensics?I would like more details, especially regarding errors found in “Vocabulary & Copywriting” and “Coding & Layout”.Recommendations to others considering SendForensics:Run the trial and spend an hour investigating, you can quickly see if this is a tool for you.What problems is SendForensics solving and how is that benefiting you?Email marketing is difficult to succeed with, doesn't matter how much money we throw at it. SendForensics enables us to trim and adjust our email campaigns so that we get the maximum possible return on our investment.It's so much faster to find out how to improve our email campaigns with SendForensics.
Carl-Johan L.
Sales Small-Business (50 or fewer emp.)
Pricing
SendForensics offers tiered pricing based on domains and DMARC reports, while DMARCLytics structures its plans by domains and email volume, with its Enterprise plan requiring a custom quote.
Small
Up to 10k emails / month
$49/month (100k DMARC reports, 2 domains)
£9.99/month (150k emails, 3 domains)
Medium
Up to 100k emails / month
$49/month (100k DMARC reports, 2 domains)
£9.99/month (150k emails, 3 domains)
Large
Up to 1 million emails / month
$79/month (1M DMARC reports, 5 domains)
£30/month (3M emails, 10 domains)
Enterprise
Over 1 million emails / month
Starts at $349/month (20M DMARC reports, 30 domains)
Contact for pricing (unlimited emails, unlimited domains)
Suped hard sell incoming!
Still not satisfied with SendForensics or DMARCLytics?