Send-Shield positions itself as a robust DMARC reporting tool, designed to simplify the often-complex world of email authentication. We found its core strength lies in detailed DMARC data analysis, providing clear insights into email flows and potential authentication failures. This allows us to quickly identify unauthenticated sending sources and track overall DMARC compliance.
Beyond basic reporting, Send-Shield offers features like automatic subdomain detection, which is crucial for comprehensive DMARC protection. It also includes DMARC, SPF, and DKIM checking capabilities, helping us to ensure our email infrastructure is correctly configured. While its feature set is heavily focused on DMARC, it does an excellent job within that specific niche.
Everest, on the other hand, provides a much broader suite of email deliverability features, going well beyond DMARC. Its platform integrates reputation monitoring for IPs and domains, inbox placement testing, and email validation. We leveraged these tools to gain a holistic view of our email program's health, from pre-send checks to post-send performance analytics.
The strength of Everest lies in its comprehensive approach, offering competitive intelligence, engagement tracking, and even design tests. While DMARC reporting is part of its offering, it's one piece of a larger puzzle aimed at optimizing overall email success. This extensive toolkit makes it suitable for teams needing deep dives into multiple aspects of their email campaigns.
How easy is each product to use
User experience
Send-Shield's interface is straightforward and purpose-built for DMARC. We found it relatively easy to navigate, with dashboards that clearly present DMARC compliance data, authentication rates, and identified sending sources. The focus on DMARC means less clutter and a more direct path to the information we need for authentication management.
However, the user experience can feel somewhat limited if you're looking for broader email deliverability insights. While effective for its DMARC scope, the visual presentation is functional rather than flashy. We appreciate its simplicity, especially for users who need to quickly grasp DMARC status without being overwhelmed by peripheral data.
Everest offers a more sophisticated and customizable user experience, reflecting its wider range of features. We spent time setting up personalized dashboards, which proved invaluable for monitoring various deliverability metrics simultaneously. The ability to aggregate data from multiple sources like Google Postmaster Tools and Microsoft SNDS into one view is a significant advantage.
On the flip side, the extensive features can lead to a steeper learning curve. New users might find themselves clicking around a bit to locate specific tools or reports. Some reviewers mention that navigation isn't always as intuitive as it could be, requiring some effort to master the platform's full capabilities.
Which product has the best support
Support
Send-Shield provides various support tiers depending on the plan. We experienced responsive email support for basic queries and found their DMARC self-setup guides quite helpful. For more complex DMARC implementations, higher-tier plans include meeting support, which we found beneficial for navigating intricate configurations.
The support experience is generally efficient for DMARC-related issues. However, since the product has a narrower focus, support queries are typically limited to authentication protocols. While we haven't encountered any major roadblocks, the scope of assistance aligns directly with the product's DMARC-centric nature.
Everest's support often receives mixed reviews. While we found our dedicated account managers responsive and helpful, some users report a decline in support quality following platform transitions, particularly after acquisitions. Technical questions sometimes take longer to resolve, indicating a potential need for deeper internal expertise.
Despite these points, the availability of a customer success manager for advice and the integration with various ESPs suggest a commitment to user assistance. We recommend being proactive in setting up APIs and integrations, as some users have noted challenges in this area which can require direct support intervention.
Who should use each product
Suitability
Send-Shield is ideal for organizations that primarily need to establish, monitor, and enforce DMARC. Small to medium-sized businesses (SMBs) looking for a dedicated DMARC solution without the overhead of broader deliverability tools will find it highly suitable. It's particularly useful for those new to DMARC who need a clear path to compliance.
For managed service providers (MSPs) or enterprise clients, Send-Shield can serve as a robust DMARC component within a larger security stack, though it might not offer the full suite of deliverability features that some larger operations demand. Its cost-effectiveness and focused approach make it a strong contender for companies with specific DMARC requirements.
Everest caters to a wider audience, from growing teams to large enterprises and MSPs managing multiple email programs. It's best suited for organizations that need comprehensive insights into all aspects of email deliverability, including sender reputation, inbox placement, and engagement analytics, in addition to DMARC.
While its pricing structure might be a barrier for very small businesses, its depth of features makes it a powerful tool for enterprise-level marketing and IT teams, as well as MSPs who prioritize a 'one-stop-shop' for email success. Its ability to integrate with various ESPs and provide extensive reporting makes it valuable for complex email environments.
How does Send-Shield compare with Everest?
DMARC report analysis
Aggregating and interpreting DMARC aggregate and forensic reports.
Core functionality with detailed insights.
Included as part of broader deliverability reports.
Source detection
Identifying all senders using your domain, authorized or not.
Strong focus on uncovering all sending IPs.
Monitors senders as part of reputation management.
Forward detection
Ability to track and understand email forwarding paths.
Helps in understanding DMARC 'fail' reasons.
Contributes to overall deliverability diagnostics.
Spoof detection
Identifying malicious emails impersonating your domain.
Key benefit of DMARC enforcement.
Crucial for brand protection and security.
Notifications and alerts
Automated alerts for DMARC failures, compliance changes, or threats.
Proactive threat monitoring is a key feature.
Customizable dashboards with alert capabilities.
Reporting
Comprehensive dashboards and exportable reports on email performance.
Focus on DMARC, SPF, and DKIM reports.
Extensive reports covering all deliverability metrics.
API
Programmatic access to platform data and functionalities.
Not explicitly offered in pricing plans.
Available in Professional and Enterprise editions.
Multi-tenancy
Managing multiple domains or clients from a single account.
Supports monitoring multiple active domains.
Supports multiple IPs/domains and child accounts.
SPF flattening
Technique to bypass the 10-lookup limit for SPF records.
Likely offered as a DMARC-related optimization.
Part of comprehensive email infrastructure management.
Hosted DMARC
Managing your DMARC DNS record directly through the platform.
Implied by full DMARC implementation services.
Helps configure and manage authentication records.
BIMI
Brand Indicators for Message Identification support.
As a DMARC specialist, often supports BIMI.
Not a primary focus of its deliverability suite.
MTA-STS/TLS-RPT
Monitoring and reporting for email transport security.
May offer guidance or basic monitoring.
Not typically covered by broader deliverability tools.
Blocklists and reputation
Monitoring IP and domain against public blocklists.
Proactive threat monitoring includes this.
Core feature for reputation monitoring and blacklisting.
AI copilot
AI-powered assistance for DMARC configuration or deliverability advice.
No mention of AI features.
No specific AI copilot feature highlighted.
DNS monitoring
Monitoring DNS records for changes or misconfigurations.
Includes DMARC, SPF, DKIM checks.
Monitors domains as part of overall health.
Self hostable
Option to host the software on your own servers.
SaaS product, not self-hostable.
SaaS platform, not self-hostable.
Free trial/free tier
Availability of a free offering to test the product.
Offers a free trial.
Offers a free tier for low volume.
Drawbacks and what to watch out for
Send-Shield, while focused, lacks the broader deliverability toolkit that more complex email programs might need. Its pricing, though transparent, could be a hurdle for some smaller operations if they outgrow the basic DMARC monitoring. Everest, conversely, can be quite expensive, particularly for its comprehensive features, and some users report challenges with customer support and onboarding complexity.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
4.2 / 5(189)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blacklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
Send-Shield offers transparent tiered pricing billed annually, while Everest has a more complex structure with granular monthly pricing for lower volumes and custom quotes for larger plans.
0 / 5(0)
