ReachMail integrates DMARC management and reporting directly into its email marketing platform. For us, this means that DMARC is not a standalone product but rather a supporting feature to ensure email deliverability for marketing campaigns.
The platform provides basic DMARC report summaries, which are helpful for general oversight. However, for a deep dive into forensic reports or highly granular data analysis, we found its capabilities to be more on the foundational side.
Everest, on the other hand, is a dedicated email success platform. Its DMARC capabilities are part of a much broader suite of deliverability tools, including extensive reputation monitoring and inbox placement testing. We often lean on Everest for its comprehensive analytics.
We appreciate Everest's focus on providing a holistic view of email performance, which naturally includes robust DMARC reporting alongside other critical metrics. It's designed for those who need detailed insights beyond basic authentication checks.
How easy is each product to use
User experience
ReachMail's user interface is straightforward, particularly for those familiar with email marketing platforms. We found DMARC settings and reports were relatively easy to locate within the broader marketing dashboard, making it accessible even for users not specialized in email security.
The simplicity of ReachMail's DMARC reporting means there isn't a steep learning curve. However, this ease of use comes with a trade-off: less advanced customization and filtering options for complex DMARC data.
Everest offers a more intricate, yet powerful, user experience. Its dashboards are highly customizable, allowing us to tailor views for different aspects of email deliverability, including DMARC. The depth of data presented can be a bit overwhelming at first, but rewarding once mastered.
The navigation in Everest can be less intuitive initially due to the sheer volume of features. However, for deliverability professionals who need granular control and comprehensive data visualization, it provides a flexible environment.
Which product has the best support
Support
ReachMail provides email, chat, and phone support, depending on the plan. We found their support team to be responsive for general inquiries related to their platform and basic DMARC questions. They can help users interpret the summary reports they provide.
For advanced DMARC troubleshooting or intricate deliverability issues, we sometimes felt the support was geared more towards marketing platform usage than deep email security expertise. Their deliverability team offers guidance, but it's part of a broader marketing service.
Everest's support structure includes customer success managers, especially for higher-tier plans. We've experienced their team to be quite knowledgeable in complex deliverability scenarios, including detailed DMARC policy adjustments and forensic analysis.
While some users report initial setup challenges or a learning curve with the platform, the dedicated support can be invaluable for navigating Everest's extensive features. However, getting quick technical answers might sometimes take longer, as noted in some user feedback.
Who should use each product
Suitability
ReachMail is ideal for small to medium-sized businesses (SMBs) or marketing teams that need an integrated email marketing solution with foundational DMARC protection. It's a good fit if DMARC is part of a larger email sending strategy rather than a primary focus.
For Managed Service Providers (MSPs) handling multiple client domains, ReachMail's DMARC capabilities might be limited to a basic overview per client, especially in lower tiers. Enterprise clients seeking extensive email security and deliverability control would likely find it too simplistic.
Everest caters to mid-market and enterprise organizations, and deliverability professionals who require a comprehensive suite of tools for email monitoring, testing, and optimization. It's built for those who prioritize deep insights into inbox placement and reputation.
MSPs might find Everest's robust feature set beneficial for managing diverse client needs, though specific multi-tenancy features are not explicitly highlighted for client segregation. SMBs might find the pricing and extensive features more than they require, potentially leading to under-utilization.
How does ReachMail compare with Everest?
DMARC report analysis
Ability to analyze DMARC aggregate and forensic reports.
Provides basic summary reports and original documents for review.
Offers comprehensive analysis as part of its broader deliverability suite.
Source detection
Identifies legitimate and illegitimate sending sources.
Helps identify email sending sources based on DMARC data.
Provides detailed insights into sending sources.
Forward detection
Detects mail forwarding issues that can affect DMARC alignment.
Identifies unauthorized use of your domain for sending emails.
Core DMARC functionality helps in detecting spoofed emails.
A primary benefit of DMARC monitoring within Everest.
Notifications and alerts
Real-time alerts for DMARC policy changes or anomalies.
No explicit DMARC-specific alerts mentioned in pricing, relies on manual review.
Alerts are a core part of Everest's monitoring features.
Reporting
Customizable dashboards and detailed reports.
Provides basic DMARC summary reports.
Extensive reporting and customizable dashboards across deliverability metrics.
API
API access for integrating DMARC data into other systems.
API mentioned for email relay, not explicit for DMARC data.
Everest APIs are available in Professional and Enterprise plans.
Multi-tenancy
Support for managing multiple clients or brands under one account.
Supports multiple users, but not explicit multi-tenancy for client segregation.
Supports multiple users, but not explicit multi-tenancy for client segregation.
SPF flattening
Automated management of SPF records to avoid DNS lookup limits.
Not explicitly mentioned as a feature.
Not explicitly mentioned as a feature.
Hosted DMARC
Provides hosted DMARC record management.
Allows creating and managing DMARC records for custom domains.
DMARC management is integrated into the platform.
BIMI
Support for Brand Indicators for Message Identification (BIMI).
Not explicitly mentioned as a feature.
Not explicitly mentioned as a feature.
MTA-STS/TLS-RPT
Monitoring and reporting for MTA-STS and TLS-RPT.
Not explicitly mentioned as a feature.
Not explicitly mentioned as a feature.
Blocklists and reputation
Monitoring of IP and domain reputation on blocklists.
List cleaning is mentioned, but explicit blocklist monitoring is not.
Includes reputation monitoring for IPs and domains.
AI copilot
AI-powered assistance for DMARC analysis or policy recommendations.
AI mentioned for marketing, not specifically DMARC copilot.
Not explicitly mentioned as a feature.
DNS monitoring
Monitoring of critical DNS records (e.g., SPF, DKIM, DMARC).
Implied through DMARC management and reporting.
Part of comprehensive email infrastructure monitoring.
Self hostable
Option to self-host the software on private infrastructure.
Cloud-based SaaS offering.
Cloud-based SaaS offering.
Free trial/free tier
Availability of a free trial or a permanently free tier.
Offers a Free plan with limited features.
No explicit free trial or free tier; paid plans start at $20/month.
Drawbacks and what to watch out for
When we look at the drawbacks, ReachMail's DMARC features, while integrated, are quite basic compared to dedicated solutions. It's more of an add-on than a robust, standalone DMARC monitoring system, especially for businesses with complex email ecosystems. For Everest, while powerful, we've observed that its comprehensive nature can lead to a steep learning curve and, for some, a perception of opaque pricing or tricky renewal processes.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
4.2 / 5(189)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blacklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
ReachMail offers DMARC as part of its marketing plans, with a free tier and escalating prices based on contacts, whereas Everest has a more complex, volume-based tiered pricing structure for its comprehensive deliverability suite, starting at $20 per month for low volumes and quickly moving to custom enterprise pricing.
Small
Up to 10k emails / month
Basic plan starts at $8/month (500 contacts, 1 DMARC domain), scales up. Free plan also available.
$40/month (up to 10k emails) for Elements plan.
Medium
Up to 100k emails / month
Pro plan starts at $18/month (500 contacts, unlimited DMARC domains), scales up.
$900/month (60k-100k emails) for Elements Plus plan.
Large
Up to 1 million emails / month
Pro plan can extend to higher contact numbers, contact for specifics for DMARC.
Contact for pricing (Professional/Enterprise plans).
Enterprise
Over 1 million emails / month
Custom plan for high volume, contact for pricing.
Contact for pricing (Professional/Enterprise plans).
0 / 5(0)
