ReachMail integrates DMARC management and reporting primarily as a feature within its broader email marketing platform. It provides basic DMARC summary reports and the original aggregate data for review. While this is sufficient for fundamental DMARC implementation, it lacks the depth of analysis dedicated DMARC platforms offer.
Beyond DMARC, ReachMail's strength lies in its marketing capabilities, including drip campaigns, lead nurturing, and list management. Its DMARC features are essentially an add-on to ensure deliverability for its core marketing service, rather than a standalone, in-depth email security solution.
Agari Brand Protection, as part of Fortra's email security suite, offers a robust and dedicated DMARC management and enforcement solution. It focuses on comprehensive email authentication, brand protection, and threat intelligence. We found its feature set to be much more geared towards identifying and mitigating sophisticated email-based attacks, including advanced spoofing and phishing attempts.
The platform provides in-depth forensic reporting, detailed source identification, and strong enforcement capabilities, enabling organizations to move quickly to a DMARC policy of 'reject'. It's built for enterprises needing to protect their brand and customers from evolving email threats.
How easy is each product to use
User experience
ReachMail's user interface is designed with email marketers in mind. It's generally straightforward for setting up campaigns, managing lists, and drafting emails. The DMARC reporting, while present, is integrated into this marketing-centric view, which means DMARC-specific workflows might not be as intuitive for security professionals.
We found the DMARC reports to be quite basic, often requiring users to download original documents for a deeper dive. For those primarily focused on DMARC, this adds an extra step. However, for a user already familiar with email marketing platforms, navigating ReachMail feels natural.
Agari Brand Protection presents a more specialized and security-focused user experience. Its dashboards and reporting are tailored for DMARC enforcement and threat analysis, which can be initially dense for users unfamiliar with advanced email security concepts. However, for a security professional, the interface offers granular control and detailed insights.
We noted that configuring policies and understanding the forensic data requires a certain level of technical expertise. While powerful, the learning curve is steeper compared to a marketing-focused tool. Its strength lies in providing comprehensive data and controls for dedicated DMARC management, not simplicity for a broad user base.
Which product has the best support
Support
ReachMail offers email, chat, and phone support across its paid plans, with the free plan limited to email and chat. They also provide an experienced deliverability team to help users understand DMARC reports. This multi-channel approach is commendable, especially for a platform that caters to a wide range of users, from small businesses to larger marketing teams.
Based on our experience, the support is generally responsive for marketing-related queries. For complex DMARC issues, the depth of expertise might vary compared to a dedicated DMARC vendor, but for typical DMARC record setup and basic report interpretation, they are quite helpful.
Agari, as an enterprise-grade solution, typically offers robust support channels, often including dedicated account managers and technical support teams. Given its focus on complex email security challenges, high-quality, expert support is critical. The G2 review mentions support being 'a little slow', which is a point of concern for an enterprise-level product.
We generally expect enterprise solutions like Agari to provide comprehensive documentation, professional services for implementation, and advanced troubleshooting. While the review points to a potential area for improvement, the overall expectation is a strong, knowledgeable support system for intricate DMARC deployments and threat intelligence.
Who should use each product
Suitability
ReachMail is best suited for SMBs and marketing teams within larger organizations that need an integrated email marketing platform with foundational DMARC capabilities. If your primary goal is sending marketing emails effectively and you need DMARC to ensure good deliverability without deep dives into forensics, ReachMail is a practical choice.
It is less suitable for large enterprises or Managed Service Providers (MSPs) whose core business revolves around robust email security or managing multiple client DMARC policies at scale. While it offers multi-user support, it isn't designed for multi-tenancy in the MSP sense, and its DMARC features are not as comprehensive for advanced security needs.
Agari Brand Protection is ideal for enterprise organizations, particularly those in sectors targeted by sophisticated phishing and spoofing attacks. It's built for security teams and C-suite executives who prioritize brand integrity and robust email authentication. MSPs managing large, complex client environments with stringent security requirements would also find its capabilities beneficial.
This product is not generally a fit for SMBs seeking a simple, low-cost DMARC solution, as its advanced features and pricing model cater to more complex, high-stakes environments. Its focus is unequivocally on security and brand protection, making it overkill for basic marketing deliverability needs.
DMARC report analysis
How detailed and actionable are the DMARC reports?
Basic summary, requires downloading original RUA files for detail.
In-depth forensic reporting with actionable insights.
Source detection
Ability to identify sending sources for DMARC compliance.
Primarily for own marketing sends, limited external source insight.
Comprehensive identification of all sending sources.
Forward detection
Ability to detect and analyze email forwarding issues.
Not a primary DMARC analysis feature.
Advanced analysis for forwarding chain disruptions.
Spoof detection
Effectiveness in identifying and mitigating spoofed emails.
Leverages DMARC for some protection, not dedicated spoofing detection.
Core functionality for detecting and blocking sophisticated spoofing.
Notifications and alerts
Real-time alerts for DMARC issues or threats.
Limited DMARC-specific alerting capabilities.
Robust, customizable alerts for DMARC non-compliance and threats.
Reporting
Overall reporting capabilities for email performance and security.
Comprehensive security and DMARC enforcement reports.
API
Availability of an API for integration with other systems.
API for marketing/relay, not explicitly for DMARC reporting.
API available for integration with security operations.
Multi-tenancy
Ability to manage multiple distinct domains or client accounts.
Unlimited users for Pro plan, but not multi-tenant for MSPs.
Designed for managing multiple domains and client environments.
SPF flattening
Feature to simplify complex SPF records.
Not a mentioned DMARC management feature.
Includes SPF flattening to prevent 'too many lookups' errors.
Hosted DMARC
Service for managing DMARC records and DNS entries.
Manages DMARC records for custom domains (1 for Basic, unlimited for Pro).
Comprehensive hosted DMARC management and enforcement.
BIMI
Support for Brand Indicators for Message Identification (BIMI).
No explicit support for BIMI.
Includes support for BIMI implementation.
MTA-STS/TLS-RPT
Support for MTA-STS and TLS-RPT for secure email transport.
Not a focus of the platform.
Provides features for secure email transport protocols.
Blocklists and reputation
Monitoring of domain/IP on blocklists and reputation management.
Focuses on internal deliverability, not external blacklist monitoring.
Integrates blocklist (or blacklist) monitoring and reputation management.
AI copilot
AI-powered assistance for tasks.
Mentions Artificial Intelligence features for marketing tasks.
No mention of AI copilot features in this context.
DNS monitoring
Monitoring DNS records for changes or issues.
Limited to DMARC record management.
Includes comprehensive DNS monitoring for email security.
Self hostable
Option to host the software on private infrastructure.
Cloud-based SaaS.
Cloud-based SaaS.
Free trial/free tier
Availability of a free option to try the service.
Free marketing plan with basic DMARC management for one domain.
No publicly advertised free trial or tier.
Drawbacks and what to watch out for
ReachMail's primary drawback for dedicated DMARC users is its focus on marketing; the DMARC features feel like an afterthought rather than a core offering, lacking deep forensic analysis and advanced threat intelligence. Agari Brand Protection, while powerful, might suffer from a steeper learning curve and a potentially slower support response, as highlighted in one review.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
4 / 5(1)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Descent Email Security
4.0 / 5
What do you like best about Fortra DMARC Protection?
I am a new user of cloud email protection and I am extremely fond of the added security layer it offers to the users of office 365. Most amazing feature is the added notification whenever a suspicious mail is there. I have observed that the other folder segregation doesn't always work in the office 365 but here it works like magic.
What do you dislike about Fortra DMARC Protection?
The policies are a bit off to curate for an individual from a non tech background. And the support provided by the team are a little slow. Rest everything is up to the mark and I'll still continue to use it further.
What problems is Fortra DMARC Protection solving and how is that benefiting you?
It is enabling an added security layer to the emails with confidential content to make it a little better and secure for all the individuals within an organization.
ReachMail offers tiered pricing based on contacts for its marketing platform, with DMARC included in paid plans, whereas Agari Brand Protection, an enterprise solution, requires direct contact for pricing.
Small
Up to 10k emails / month
Free plan ($0) or Basic (starts $8/month for 500 contacts, scales up).
Contact for pricing
Medium
Up to 100k emails / month
Basic or Pro plans, pricing scales with contacts. Contact for exact quote.
Contact for pricing
Large
Up to 1 million emails / month
Pro plan, pricing scales. Contact for exact quote for higher volumes.
Contact for pricing
Enterprise
Over 1 million emails / month
Custom plan, quote required.
Contact for pricing
Suped hard sell incoming!
Still not satisfied with ReachMail or Agari Brand Protection?
0 / 5(0)
