PowerDMARC offers a deep and extensive suite of DMARC-focused features, designed for comprehensive email authentication. We have found their platform to be a powerhouse for managing SPF, DKIM, DMARC, BIMI, MTA-STS, and TLS-RPT from a single pane of glass. It provides granular control and detailed analytics for all authentication protocols, going far beyond basic reporting.
The platform excels in its ability to centralize and automate many complex aspects of email security, such as SPF flattening (PowerSPF) and Hosted DMARC, which we've seen simplify DNS management significantly. It offers advanced threat intelligence, allowing us to pinpoint the source of malicious activity and move domains to DMARC enforcement policies with confidence.
ReachMail, on the other hand, positions DMARC management as an integrated feature within its broader email marketing platform. While it does offer DMARC capabilities, they are designed to support deliverability for marketing campaigns rather than providing a standalone, in-depth email security solution. We have observed that its DMARC features include record creation and basic reporting for custom domains.
Its strength lies in its comprehensive marketing tools, such as drip campaigns, sign-up forms, and lead nurturing journeys. The DMARC reporting provided is more of a summary, aimed at helping users understand if their marketing emails are authenticated. For advanced analysis or broader domain protection beyond marketing senders, we found its DMARC features to be less comprehensive.
How easy is each product to use
User experience
From our experience, PowerDMARC offers an intuitive and guided setup process, particularly beneficial for those familiar with DNS records. The platform's wizards streamline the implementation of DMARC, SPF, and DKIM, making it accessible even for users new to advanced email authentication. We appreciate the clear dashboards and detailed reports that transform complex DMARC data into actionable insights.
However, some users, particularly those managing multiple clients as an MSP, have noted that the MSSP view could be more streamlined for switching between clients. While the core DMARC analysis is straightforward, navigating some of the more advanced features or billing modules can sometimes feel less intuitive, requiring a slight learning curve or reliance on their excellent support team.
ReachMail’s user experience is generally smooth, especially for those primarily focused on email marketing. The platform is designed with marketing professionals in mind, offering clear navigation for creating campaigns, managing lists, and setting up automation. Integrating DMARC management into this existing framework makes it relatively easy for users already familiar with their marketing tools.
We found that the DMARC specific interface within ReachMail is simple and functional, but it provides less depth than a dedicated DMARC platform. It focuses on essential DMARC record creation and basic report summaries. Users seeking highly detailed forensic reports or advanced configuration options might find the DMARC interface somewhat basic compared to specialized alternatives.
Which product has the best support
Support
PowerDMARC consistently receives high praise for its support. Our interactions confirm that their team is highly responsive, knowledgeable, and proactive in assisting users with setup, troubleshooting, and understanding complex DMARC reports. We have observed instances where support goes beyond expectations, offering detailed explanations and screen-sharing sessions to ensure full comprehension.
Many users highlight the 'white glove service' and the quality of their onboarding process, especially for MSPs and larger organizations. While basic email support is available, higher tiers or dedicated managed services provide enhanced support options like phone and screen-sharing, demonstrating a strong commitment to customer success.
ReachMail provides support channels typical for an email marketing platform, including email and chat support across all paid plans. Phone support is available starting with the Basic plan. Their experienced deliverability team is available to help users understand DMARC reports, which is a valuable asset for those focusing on campaign performance.
Based on the provided information, the support is geared towards ensuring successful email campaigns and basic DMARC implementation. While effective for its primary purpose, it might not offer the same depth of specialized DMARC expertise or proactive guidance that a dedicated DMARC vendor might, especially for highly complex authentication scenarios or forensic analysis.
Who should use each product
Suitability
PowerDMARC is exceptionally well-suited for organizations that prioritize deep email security and comprehensive DMARC enforcement. We find it ideal for MSPs (Managed Service Providers) and MSSPs, who benefit from its multi-tenant control panel and robust feature set for managing numerous client domains. Enterprises will also find its detailed reporting, advanced authentication protocols (MTA-STS, TLS-RPT), and audit capabilities invaluable for maintaining a strong security posture.
SMBs (Small to Medium Businesses) with a strong focus on preventing email spoofing and phishing will also benefit, especially with their free tier providing essential DMARC monitoring. It’s the go-to for technical teams that need granular control, extensive reporting, and a clear path to DMARC enforcement, ensuring compliance and protection across all email sending sources.
ReachMail primarily targets businesses looking for an integrated email marketing solution with DMARC capabilities. We believe it is best for SMBs that rely heavily on email for their marketing efforts and need to ensure good deliverability for those campaigns. The DMARC features are bundled within their marketing plans, making it a convenient option for organizations that want to consolidate their email marketing and basic email authentication.
For larger enterprises or MSPs managing complex email ecosystems, ReachMail’s DMARC features might be too light. While it provides essential DMARC record management and basic reporting, it lacks the advanced forensic analysis, multi-tenancy features, and specialized security protocols that dedicated DMARC platforms offer. It serves as a strong marketing tool, with DMARC acting as a supportive element rather than a core focus.
How does PowerDMARC compare with ReachMail?
DMARC report analysis
Analysis of DMARC aggregate and forensic reports.
Comprehensive and detailed
Basic summary and original documents
Source detection
Ability to identify all sending sources for a domain.
Automatic and comprehensive
Identifies marketing senders
Forward detection
Identifies legitimate email forwarding that may impact DMARC.
Included in detailed reports
Handled by DMARC reporting
Spoof detection
Capabilities to detect and report email spoofing attempts.
Robust threat intelligence
Supported by DMARC enforcement
Notifications and alerts
Real-time alerts for DMARC failures or suspicious activity.
Alert management in paid plans
Not explicitly DMARC-specific
Reporting
Availability of various report types (e.g., aggregate, forensic, trend).
Aggregate, forensic, geolocation, timeline
Basic DMARC summary
API
Provides an API for programmatic access to data and features.
Available in higher tiers
For email relay service
Multi-tenancy
Support for managing multiple clients or domains under one account.
Designed for MSPs/resellers
Multiple users feature
SPF flattening
Automates the management of SPF records to overcome lookup limits.
Power SPF included
Not an explicit feature
Hosted DMARC
Manages DMARC records directly within the platform.
Included in all plans
Part of DMARC management
BIMI
Support for Brand Indicators for Message Identification (BIMI).
Included in all plans
Not an explicit feature
MTA-STS/TLS-RPT
Support for SMTP MTA Strict Transport Security and TLS Reporting.
Hosted services available
Not an explicit feature
Blocklists and reputation
Monitors IP and domain reputation against various blocklists.
Reputation monitoring in paid plans
Not an explicit feature
AI copilot
AI assistance for DMARC analysis or policy suggestions.
Not specifically for DMARC
AI for marketing features
DNS monitoring
Monitors changes to domain DNS records.
DNS timeline and health checks
Not an explicit feature
Self hostable
Option to self-host the solution.
Cloud-based SaaS
Cloud-based SaaS
Free trial/free tier
Availability of a free plan or trial period.
Generous free plan
Free marketing plan
Drawbacks and what to watch out for
PowerDMARC's drawbacks are relatively minor, often relating to specific UI elements or the initial learning curve for its extensive feature set. ReachMail, while strong in marketing, lacks the specialized depth for comprehensive DMARC security, making it less suitable for organizations with advanced authentication needs.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.9 / 5(208)
0 / 5(0)
N/A
4.0 / 5
What do you like best about PowerDMARC?
Easy to use, easy to implement, comprehensive
What do you dislike about PowerDMARC?
Nothing to report except perhaps the billing module, which is a bit difficult to find.
What problems is PowerDMARC solving and how is that benefiting you?
Email security management for our clients
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
E-mail security made easy
4.0 / 5
What do you like best about PowerDMARC?
Very easy to set up. You can start with the basics and add features later. The system also guides you through the set-up process and provides recommendations for improvement.
What do you dislike about PowerDMARC?
For reporting and advanced features a subscription is required. However, for basic security for personal domains it's free!
What problems is PowerDMARC solving and how is that benefiting you?
More and more emails where rejected by email servers, or put in the SPAM folder of the recipient. Turns out a DMARC record is required by more and more e-mail providers. With PowerDMARC it is easy to solve this! Emails send from our domain are now fully compliant!
Juriaan K.
Personal domain for emailing Small-Business (50 or fewer emp.)
Fantastic All-in-One DMARC Management, But Needs Easier Client Switching and More Whitelabel Options
4.5 / 5
What do you like best about PowerDMARC?
I really appreciate how convenient it is to handle all the DMARC settings within a single, user-friendly platform. Their support team has been excellent in walking us through set up and troubleshooting for our specific clients.
What do you dislike about PowerDMARC?
I would like to see more customization options available in the Whitelabel section. Some of the current image sizing choices don't work well with our logo, which isn't a major issue, but having more flexibility would be a nice improvement.
Additionally, switching between clients in the MSSP view is a little tedious. Right now, you have to log in as a specific client and then log out to return to the MSSP view. It would be much easier if there were a "User/Client" drop-down menu in the upper right corner, allowing you to quickly switch back and forth.
What problems is PowerDMARC solving and how is that benefiting you?
It is helping us protect our clients emails and reputations by blocking spoofing.
Zohra M.
Chaos-to-Order Transformation Expert Small-Business (50 or fewer emp.)
Easy Platform for DMARC Management
4.5 / 5
What do you like best about PowerDMARC?
Easy to use and great tools for troubleshooting. Theres also great guides that take you through the process of setup. We have most of our managed domains in PowerDMARC, as integration is very easy. We use PowerDMARC almost everyday for its various reporting tools. So when were not setting up new domains were monitoring our current ones. Customer Support also is very responsive, on the odd occassion where I need support, an advisor is back in touch within the hour.
What do you dislike about PowerDMARC?
There isn't much we dislike about PowerDMARC.
What problems is PowerDMARC solving and how is that benefiting you?
DMARC, DKIM and SPF policies are held in one place, which makes it easy to pick and choose what settings are required for each domain.
We havent go to spend time typing out a policy as we can use sliders to get our desired settings, which is then made for us.
We can see how secure we are bu the reporting.
We also get great reporting tools which we show our end users.
Marcus M.
Senior Technical Engineer Small-Business (50 or fewer emp.)
Great service
4.5 / 5
What do you like best about PowerDMARC?
Camilo was incredibly helpful. He gave detailed explanations of the changes that were recommended.
What do you dislike about PowerDMARC?
I don't disliked anything. The platform is full featured.
What problems is PowerDMARC solving and how is that benefiting you?
Moving our DMARC policy from quarantine to reject.
Colin S.
Senior Information Security Engineer Enterprise (> 1000 emp.)
Pricing
PowerDMARC offers a generous free tier for personal use, with paid plans requiring contact for pricing details beyond the basic offering, while ReachMail integrates DMARC management into its marketing plans with tiered pricing based on contacts.
4.9 / 5(208)
