PowerDMARC stands out for its comprehensive suite of DMARC related features. It not only offers detailed DMARC aggregate (RUA) and forensic (RUF) report processing, but also includes hosted services such as Hosted DMARC, PowerSPF for SPF flattening, Hosted DKIM, Hosted MTA-STS, Hosted TLS-RPT, and Hosted BIMI. These hosted services are particularly useful for simplifying DNS record management and ensuring compliance without direct interaction with your DNS provider.
The platform provides excellent email sender identification, automatic subdomain detection, and a real-time domain health check. For deeper insights, we find the DMARC Geolocation Report and Threat Map to be very valuable in understanding where your emails are originating from and identifying potential malicious activity. It offers a robust framework for managing email authentication policies across multiple domains.
Everest is a broader email success platform that extends beyond DMARC reporting to cover a wide range of deliverability needs. While it certainly provides DMARC related insights, its core strength lies in its comprehensive deliverability essentials, including reputation monitoring for IPs and domains, inbox placement testing, and robust ESP integrations. We appreciate the ability to validate email lists and conduct design tests, which are crucial pre-send checks.
The platform offers engagement and tracking analytics, which help us understand how recipients interact with our emails. For more advanced users, Everest provides API access, allowing for deeper integration into existing systems. Features like competitive intelligence and sender certification are also available, making it a powerful tool for optimizing overall email program performance.
How easy is each product to use
User experience
PowerDMARC offers an intuitive and user-friendly platform, making DMARC implementation and management accessible even for less experienced users. We found the guided setup wizards particularly helpful, simplifying the process of configuring SPF, DKIM, and DMARC records. The one-click DNS publishing and the ability to manage DNS records directly from the platform are significant time-savers.
The dashboard provides a clear overview of domain status and security scores. While generally easy to navigate, some users have noted that certain features or the billing module can be a bit challenging to locate. Overall, the emphasis on straightforward DMARC configuration and reporting contributes to a positive user experience.
Everest provides a clean interface with good navigational aids, particularly for creating custom dashboards that allow us to monitor all deliverability metrics in one place. The ability to filter data and visualize performance is strong. We appreciate the drag-and-drop editor functionality for creating and customizing marketing emails.
However, due to the breadth of features, new users might experience a learning curve. Some legacy users transferring from previous platforms (like Return Path) have reported initial setup difficulties and a need for better clarity around integrations. The platform offers a lot of power, but unlocking its full potential sometimes requires a more dedicated effort to understand its many components and how they fit together.
Which product has the best support
Support
PowerDMARC consistently receives high praise for its responsive and knowledgeable support team. We have experienced quick turnaround times, with advisors often responding within an hour or less. Users frequently highlight the helpfulness of support staff in walking them through setup, troubleshooting issues, and providing detailed explanations.
The onboarding experience, particularly for MSPs and resellers, is described as superb, with dedicated support making the initial setup process very smooth. While phone support is not always included in lower tiers, the chat and email support are highly effective, with options for screen-sharing sessions for more complex issues.
Everest offers access to Customer Success Managers (CSMs), which is a significant benefit for guidance and advice. The team can be very patient and helpful, especially during onboarding and for general queries. We've found that the direct integration teams (like the one based out of Sydney) are highly effective.
However, some reviews suggest that support can be inconsistent, particularly for more technical questions, potentially requiring longer wait times for clarification. There have also been mentions of historical challenges post-acquisition, though recent feedback indicates an improvement. For users with complex integrations or very specific technical issues, the depth of frontline support might vary.
Who should use each product
Suitability
PowerDMARC is exceptionally well-suited for organizations primarily focused on DMARC implementation and enforcement. Its extensive hosted services make it ideal for businesses that want to simplify DNS management and ensure robust email authentication without deep technical expertise. The platform is highly recommended for:
Managed Service Providers (MSPs): Offers a multi-tenant control panel, consolidated domain view, and an MSP program with competitive pricing and features. This allows MSPs to manage multiple client domains efficiently.Enterprise: Provides features like user management, role-based access control (in higher tiers), and audit logs, making it suitable for larger organizations needing comprehensive security and compliance.SMBs: With its ease of use and guided setup, small to medium-sized businesses can quickly secure their email domains and protect against spoofing and phishing.
Everest is designed for email senders who need a holistic view of their email program's success, encompassing deliverability, reputation, and engagement. It's particularly beneficial for organizations that send high volumes of email and rely heavily on inbox placement for their marketing and transactional communications. It is a strong fit for:
Enterprise: With unlimited users, comprehensive reputation monitoring, extensive inbox placement testing, and robust email validations, it's a powerful suite for large enterprise teams.MSPs: While not as explicitly geared towards multi-tenancy as PowerDMARC, its comprehensive features allow MSPs to monitor and optimize deliverability for their clients.SMBs: The Elements tiers offer entry-level access to key deliverability tools, though pricing can quickly scale with email volume. It's best for SMBs with a strong focus on email marketing performance.
How does PowerDMARC compare with Everest?
DMARC report analysis
Processes aggregate and forensic reports for authentication insights.
Source detection
Identifies all sending sources using your domain.
Forward detection
Detects email forwarding chains that might impact DMARC alignment.
Spoof detection
Identifies and helps block unauthorized email spoofing.
Notifications and alerts
Provides alerts for DMARC failures and other critical events.
Email & webhooks, real-time RUF alerts
Alerts for reputation and deliverability
Reporting
Offers various reports on email authentication and deliverability.
Detailed DMARC, Geolocation, PDF reports, Threat Map
Programmatic access to platform features and data.
Available in higher tiers
Available in Professional/Enterprise plans
Multi-tenancy
Ability to manage multiple client accounts from a single interface.
Dedicated MSP program and control panel
Child accounts for monitoring multiple domains
SPF flattening
Feature to overcome the 10-lookup limit for SPF records.
Hosted SPF (PowerSPF) included
Not an explicit feature
Hosted DMARC
Manages your DMARC record, simplifying configuration.
Included in all plans
Not explicitly offered
BIMI
Support for Brand Indicators for Message Identification.
Hosted BIMI included
Not explicitly offered
MTA-STS/TLS-RPT
Support for Mail Transfer Agent Strict Transport Security and TLS Reporting.
Hosted MTA-STS, TLS Reports
Not explicitly offered
Blocklists and reputation
Monitors IP/domain reputation and blocklist status.
Reputation Monitoring (IP/Domain) in higher tiers
Reputation monitoring, blocklisting checks
AI copilot
AI-powered assistance for insights or configurations.
Not advertised
Not advertised
DNS monitoring
Monitors changes and health of DNS records.
Domain DNS Timeline, Real-time Health Check
Focuses on IP/domain reputation, not general DNS
Self hostable
Option to host the software on your own infrastructure.
Cloud-based service
Cloud-based service
Free trial/free tier
Availability of a free plan or trial period.
Generous free plan for personal domains
No explicit free trial, Elements plan starts at $20/month
Drawbacks and what to watch out for
When considering PowerDMARC, some users have noted occasional difficulties locating the billing module and minor UX/UI quirks, with updates sometimes taking time to reflect. On the Everest side, we've encountered feedback about challenging setups, particularly for those migrating from other platforms, and a perception of inconsistent technical support. There are also concerns regarding its pricing structure and a reported "shady" renewal policy requiring 60 days' notice, which is definitely something to watch out for.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
4.9 / 5(208)
4.2 / 5(189)
N/A
4.0 / 5
What do you like best about PowerDMARC?
Easy to use, easy to implement, comprehensive
What do you dislike about PowerDMARC?
Nothing to report except perhaps the billing module, which is a bit difficult to find.
What problems is PowerDMARC solving and how is that benefiting you?
Email security management for our clients
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
E-mail security made easy
4.0 / 5
What do you like best about PowerDMARC?
Very easy to set up. You can start with the basics and add features later. The system also guides you through the set-up process and provides recommendations for improvement.
What do you dislike about PowerDMARC?
For reporting and advanced features a subscription is required. However, for basic security for personal domains it's free!
What problems is PowerDMARC solving and how is that benefiting you?
More and more emails where rejected by email servers, or put in the SPAM folder of the recipient. Turns out a DMARC record is required by more and more e-mail providers. With PowerDMARC it is easy to solve this! Emails send from our domain are now fully compliant!
Juriaan K.
Personal domain for emailing Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Fantastic All-in-One DMARC Management, But Needs Easier Client Switching and More Whitelabel Options
4.5 / 5
What do you like best about PowerDMARC?
I really appreciate how convenient it is to handle all the DMARC settings within a single, user-friendly platform. Their support team has been excellent in walking us through set up and troubleshooting for our specific clients.
What do you dislike about PowerDMARC?
I would like to see more customization options available in the Whitelabel section. Some of the current image sizing choices don't work well with our logo, which isn't a major issue, but having more flexibility would be a nice improvement.
Additionally, switching between clients in the MSSP view is a little tedious. Right now, you have to log in as a specific client and then log out to return to the MSSP view. It would be much easier if there were a "User/Client" drop-down menu in the upper right corner, allowing you to quickly switch back and forth.
What problems is PowerDMARC solving and how is that benefiting you?
It is helping us protect our clients emails and reputations by blocking spoofing.
Zohra M.
Chaos-to-Order Transformation Expert Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blocklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blocklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blocklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Easy Platform for DMARC Management
4.5 / 5
What do you like best about PowerDMARC?
Easy to use and great tools for troubleshooting. Theres also great guides that take you through the process of setup. We have most of our managed domains in PowerDMARC, as integration is very easy. We use PowerDMARC almost everyday for its various reporting tools. So when were not setting up new domains were monitoring our current ones. Customer Support also is very responsive, on the odd occassion where I need support, an advisor is back in touch within the hour.
What do you dislike about PowerDMARC?
There isn't much we dislike about PowerDMARC.
What problems is PowerDMARC solving and how is that benefiting you?
DMARC, DKIM and SPF policies are held in one place, which makes it easy to pick and choose what settings are required for each domain.
We havent go to spend time typing out a policy as we can use sliders to get our desired settings, which is then made for us.
We can see how secure we are bu the reporting.
We also get great reporting tools which we show our end users.
Marcus M.
Senior Technical Engineer Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
PowerDMARC migration
4.5 / 5
What do you like best about PowerDMARC?
I think that it's very easy to get an overview of the status of our domains and the services.
It is easy to manage and work with the hosted services
What do you dislike about PowerDMARC?
Sometimes it takes time to update, or it doesn't show errors in the portal.
What problems is PowerDMARC solving and how is that benefiting you?
Primarily it's for implementing DMARC and DKIM.
Verified User in Manufacturing
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
PowerDMARC offers a generous free tier for personal domains, while Everest's pricing starts at a low monthly rate but scales up significantly with email volume and features for larger organizations, requiring custom quotes for enterprise needs.
4.9 / 5(208)
