What is DMARC and why is it important?

DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that helps protect domains from email spoofing, phishing, and other cyberattacks. It allows domain owners to tell receiving mail servers how to handle emails that fail SPF and DKIM authentication, improving email deliverability and brand reputation.

Can I manage SPF, DKIM, and BIMI with these platforms?

Yes, both PowerDMARC and EmailAuth.io provide tools to manage SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and BIMI (Brand Indicators for Message Identification) records. PowerDMARC offers hosted services for these, including SPF flattening, to simplify setup and maintenance. EmailAuth.io also supports the configuration of these essential email authentication protocols.

Do these tools offer forensic DMARC reporting?

PowerDMARC explicitly states that its paid plans include DMARC Forensic (RUF) report processing, which provides detailed information about individual failed emails. While EmailAuth.io also processes DMARC reports, the specifics of its forensic reporting capabilities may require direct inquiry.

Which product is better for an MSP looking to manage multiple clients?

PowerDMARC has a robust MSP/MSSP program with features like a multi-tenant control panel, API access, and whitelabel support, making it highly suitable for managing numerous client domains. While EmailAuth.io can likely support multiple domains, PowerDMARC's dedicated MSP features provide a more tailored experience for service providers.

PowerDMARC vs EmailAuth.io

Choose PowerDMARC for comprehensive features, or EmailAuth.io if you prioritize simplicity and direct engagement.

4.9 / 5(208)

Compare to Suped

0 / 5(0)

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Feature set

PowerDMARC offers a robust and extensive feature set, covering not just DMARC, but a wide array of email authentication and security protocols. This includes hosted DMARC, SPF, DKIM, BIMI, MTA-STS, and TLS-RPT, allowing for centralized management of all your email security records. Their platform is designed to provide deep insights into email traffic, with detailed aggregate and forensic reports, geolocation data, and threat intelligence.

Beyond core reporting, PowerDMARC provides advanced tools like SPF flattening (Power SPF) to overcome the 10-lookup limit, reputation monitoring for IPs and domains, and real-time alerts. They also boast features for automatic subdomain detection and one-click DNS publishing, streamlining the entire DMARC enforcement journey. It's a comprehensive suite that aims to be a one-stop shop for email security.

EmailAuth.io focuses on simplifying the path to DMARC compliance, offering a clear dashboard for DMARC reporting and analysis. Their platform aims to demystify complex email authentication data, presenting it in an understandable format that helps users quickly identify unauthorized senders and take action. Key features include aggregate reporting, forensic data analysis (when enabled), and tools to configure SPF, DKIM, and DMARC records.

While not as explicitly detailed on their public-facing information as PowerDMARC, EmailAuth.io provides the essential functionalities expected from a DMARC reporting tool. This typically includes source identification, spoof detection, and alerts to guide users toward an enforcement policy. Their emphasis appears to be on ease of use and effective DMARC implementation without overwhelming users with an overly complex array of supplementary features.

How easy is each product to use

User experience

PowerDMARC presents a feature-rich interface that, while powerful, can sometimes feel overwhelming due to the sheer volume of options and data. New users might experience a slight learning curve, as some elements, like the billing module or client switching in the MSSP view, have been noted as less intuitive. However, the platform includes guided setup wizards and extensive documentation to assist with initial configuration.

Once familiar with the layout, navigating PowerDMARC becomes more efficient. The detailed reports, although dense, provide granular control and insight into email traffic. Despite some reported UI quirks, users generally praise the effectiveness of its tools for troubleshooting and managing complex DMARC policies, highlighting that the robust functionality often outweighs minor interface challenges.

EmailAuth.io aims for a straightforward and user-friendly experience, designed to simplify the often-complex world of email authentication. Their dashboard is clean and organized, focusing on presenting DMARC compliance data in an easily digestible format. This approach is particularly beneficial for users who may not have deep technical expertise in email security, allowing them to quickly grasp the status of their domains.

The setup process with EmailAuth.io is streamlined, guiding users through the necessary steps to implement DMARC, SPF, and DKIM. While comprehensive feature details are not readily available publicly, the platform's design philosophy appears to prioritize clarity and actionable insights over an expansive, feature-heavy interface. This makes it a good option for those who prefer a less cluttered and more direct approach to DMARC management.

Which product has the best support

Support

PowerDMARC consistently receives high praise for its exceptional customer support. Users frequently highlight the team's responsiveness, knowledge, and willingness to provide detailed, step-by-step guidance, often through video calls and screen-sharing sessions. Many reviews commend individual support technicians for their patience and clear explanations, particularly during initial setup and complex troubleshooting.

Their onboarding process, especially for MSPs and resellers, is described as 'superb.' While email support is not explicitly included in the free plan, higher tiers benefit from dedicated assistance. The quality and proactive nature of PowerDMARC's support seem to be a significant differentiator, ensuring users feel well-supported throughout their DMARC journey.

EmailAuth.io emphasizes customer engagement through consultations and free demos, suggesting a personalized approach to support. While specific details about their ongoing support channels (e.g., email, phone, chat) and response times are not publicly disclosed, their focus on direct interaction implies that users can expect tailored assistance during the initial phases of DMARC implementation.

For ongoing support, we would expect standard industry practices, which typically include knowledge bases, ticketing systems, and potentially live chat. The absence of publicly available reviews specifically praising or criticizing their support indicates that their service is likely competent, though perhaps not as frequently lauded as PowerDMARC's in public forums. Users considering EmailAuth.io should inquire directly about their support offerings.

Who should use each product

Suitability

PowerDMARC is exceptionally well-suited for Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs) due to its comprehensive multi-tenant control panel, API access, and dedicated MSP program features. Enterprises (over 1000 employees) and mid-market companies (51-1000 employees) will also find its extensive feature set, advanced reporting, and robust security options highly beneficial for managing complex email ecosystems and ensuring compliance.

Small to medium-sized businesses (SMBs) can leverage PowerDMARC, especially those with a strong focus on email security, brand reputation, and the technical resources to utilize its full capabilities. While it offers a free plan for personal domains, SMBs transitioning to paid tiers will find it scales effectively to meet growing security needs, albeit with a steeper learning curve for less technical teams.

EmailAuth.io appears to be a strong contender for Small to Medium-sized Businesses (SMBs) and organizations looking for a straightforward, less overwhelming path to DMARC compliance. Its emphasis on simplicity and clarity makes it accessible for teams with limited dedicated email security personnel. Managed Service Providers (MSPs) might find it suitable for clients requiring essential DMARC monitoring without the need for extensive advanced features.

For larger Enterprises and organizations with highly complex email infrastructure or stringent compliance requirements, EmailAuth.io's less detailed public feature list might necessitate further inquiry to ensure it meets all specific needs. However, for those primarily focused on achieving DMARC enforcement effectively and efficiently, its user-friendly interface could be a significant advantage.

How does PowerDMARC compare with EmailAuth.io?

DMARC report analysis

Translating DMARC aggregate reports into actionable insights.

Source detection

Identifying legitimate and illegitimate email sending sources.

Forward detection

Handling email forwarding scenarios in DMARC.

Spoof detection

Identifying and reporting email spoofing attempts.

Notifications and alerts

Real-time alerts for policy changes or suspicious activity.

Paid plans

Likely, common feature

Reporting

Comprehensive dashboards and customizable reports.

API

Programmatic access to DMARC data and management features.

Paid plans

Likely, for integrations

Multi-tenancy

Managing multiple domains or client accounts from a single interface.

MSP program

Likely, for agencies

SPF flattening

Overcoming the 10-lookup SPF limit.

Power SPF (paid)

Common feature

Hosted DMARC

Managing DMARC records without direct DNS access.

Common feature

BIMI

Brand Indicators for Message Identification (BIMI) support.

Common feature

MTA-STS/TLS-RPT

Mail Transfer Agent Strict Transport Security & TLS Reporting.

Paid plans

Common feature

Blocklists and reputation

Monitoring domain and IP reputation against blocklists (blacklists).

Paid plans

Likely, common feature

AI copilot

AI-powered assistance for DMARC configuration or analysis.

Not advertised

DNS monitoring

Real-time monitoring of DNS records for health and changes.

Common feature

Self hostable

Option to host the DMARC reporting solution on private infrastructure.

SaaS only

Free trial/free tier

Availability of a free plan or trial period.

Free Plan for 1 domain

Free demo/consultation

Drawbacks and what to watch out for

PowerDMARC's main drawbacks often revolve around its user interface, which can be somewhat complex and less intuitive for some users, leading to a steeper learning curve. Minor issues like a hard-to-find billing module or tedious client switching for MSPs have also been noted. For EmailAuth.io, without public reviews, potential drawbacks might include less advanced feature depth compared to more established tools or less transparent pricing structures.

We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.

4.9 / 5(208)

0 / 5(0)

N/A

4.0 / 5

What do you like best about PowerDMARC? Easy to use, easy to implement, comprehensive What do you dislike about PowerDMARC? Nothing to report except perhaps the billing module, which is a bit difficult to find. What problems is PowerDMARC solving and how is that benefiting you? Email security management for our clients

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

No G2 reviews

G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.

E-mail security made easy

4.0 / 5

What do you like best about PowerDMARC? Very easy to set up. You can start with the basics and add features later. The system also guides you through the set-up process and provides recommendations for improvement. What do you dislike about PowerDMARC? For reporting and advanced features a subscription is required. However, for basic security for personal domains it's free! What problems is PowerDMARC solving and how is that benefiting you? More and more emails where rejected by email servers, or put in the SPAM folder of the recipient. Turns out a DMARC record is required by more and more e-mail providers. With PowerDMARC it is easy to solve this! Emails send from our domain are now fully compliant!

Juriaan K.

Personal domain for emailing Small-Business (50 or fewer emp.)

Solid DMARC service

4.0 / 5

What do you like best about PowerDMARC? Solid technology, great price, great support What do you dislike about PowerDMARC? Control panel UX a bit confusing, hard on eyes What problems is PowerDMARC solving and how is that benefiting you? DMARC implementation is no longer a nice to have but a must. PowerDMARC makes the process streamlined and robust with its offering. I especially appreciate the MSP plan that offers premium features at a very cost effective price point.

Karthik V.

Director & CEO Small-Business (50 or fewer emp.)

Fantastic All-in-One DMARC Management, But Needs Easier Client Switching and More Whitelabel Options

4.5 / 5

What do you like best about PowerDMARC? I really appreciate how convenient it is to handle all the DMARC settings within a single, user-friendly platform. Their support team has been excellent in walking us through set up and troubleshooting for our specific clients. What do you dislike about PowerDMARC? I would like to see more customization options available in the Whitelabel section. Some of the current image sizing choices don't work well with our logo, which isn't a major issue, but having more flexibility would be a nice improvement. Additionally, switching between clients in the MSSP view is a little tedious. Right now, you have to log in as a specific client and then log out to return to the MSSP view. It would be much easier if there were a "User/Client" drop-down menu in the upper right corner, allowing you to quickly switch back and forth. What problems is PowerDMARC solving and how is that benefiting you? It is helping us protect our clients emails and reputations by blocking spoofing.

Zohra M.

Chaos-to-Order Transformation Expert Small-Business (50 or fewer emp.)

Great DMARC Solution

4.5 / 5

What do you like best about PowerDMARC? Powerful platform with a clear focus on email security. It offers advanced features like DMARC analysis, hosted MTA-STS, BIMI, and reporting tools that are easy to implement. The platform makes it simple to understand and improve domain protection, even for teams without deep technical expertise. What do you dislike about PowerDMARC? The UI could be more intuitive and modern. Some sections feel outdated or require too many clicks to access key information. A smoother and more responsive interface would improve the overall experience. What problems is PowerDMARC solving and how is that benefiting you? PowerDMARC helps us solve critical issues related to email spoofing, phishing attacks, and brand impersonation for us and our clients.

Verified User in Computer & Network Security

Small-Business (50 or fewer emp.)

Pricing

PowerDMARC offers a generous free tier for single domains and scales up with features and email volume, while EmailAuth.io requires direct contact for all pricing details.

Small

Up to 10k emails / month

$0 (Free Plan)

Contact for pricing

Medium

Up to 100k emails / month

Contact for pricing

Large

Up to 1 million emails / month

Contact for pricing

Enterprise

Over 1 million emails / month