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PowerDMARC vs DMARCPal

Choose PowerDMARC for extensive features and MSP focus, or DMARCPal for straightforward DMARC reporting.
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Compare product functionality

Feature set

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PowerDMARC offers a comprehensive suite of DMARC reporting features, extending beyond basic aggregation to include advanced analytics, real-time threat intelligence, and a strong focus on related email authentication protocols. We found the platform's ability to automate SPF flattening with Power SPF and host other records like MTA-STS and BIMI particularly robust, catering to a wide range of email security needs.
Their platform provides detailed DMARC aggregate and forensic (RUF) report processing. It also offers features such as geolocation reports, automatic subdomain detection, and a domain security score timeline. We appreciate the integrated reputation monitoring for IPs and domains, which provides a more holistic view of our email ecosystem's health.
DMARCPal primarily focuses on providing essential DMARC reporting capabilities, making it suitable for users who need straightforward access to their DMARC data without an overwhelming array of advanced features. The Lite plan, for instance, gives access to email provider reports, which is the core functionality for initial DMARC implementation and monitoring.
The Standard plan builds on this by adding debugging tools for SPF, DKIM, and DMARC issues, which is helpful for troubleshooting alignment problems. The Premium plan further extends this with email alerts for broken DNS records, indicating an emphasis on critical notifications to maintain deliverability. While it covers the fundamentals, it doesn't extend to hosted services like SPF flattening or MTA-STS.
How easy is each product to use

User experience

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From our hands-on experience, PowerDMARC's user interface is feature-rich, which can be a double-edged sword. While it provides deep insights and extensive control, new users might find the sheer volume of options slightly overwhelming initially. However, we found the one-click DNS publishing and guided setup processes to be quite helpful in streamlining the initial configuration.
The dashboard presents a clear overview once you become familiar with it, displaying DMARC compliance rates and threat maps. Some users have noted that the UX/UI in certain sections could be more intuitive or modern, and navigating between clients in the MSSP view can feel a little tedious. Despite this, the troubleshooting tools and guides are very effective.
DMARCPal's user experience appears to prioritize simplicity and ease of use, especially for those who are focused on core DMARC reporting. Its plans are described with a focus on tech-savvy individuals and IT teams who understand DMARC, SPF, and DKIM, suggesting a less hand-holding approach for basic users and more direct tools for those with existing knowledge.
The platform aims to provide the necessary tools for DMARC implementation and debugging without excessive complexity. While we don't have detailed UI insights, the tiered plan descriptions suggest a progressive feature rollout that keeps the interface manageable as users upgrade. The lack of an extensive feature set likely contributes to a cleaner, more focused user experience.
Which product has the best support

Support

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PowerDMARC consistently receives high praise for its customer support. Many G2 reviews highlight the responsiveness, knowledge, and helpfulness of their support team. Users frequently mention dedicated advisors and quick resolution times, often within the hour, for technical queries.
They offer video tutorials and various support channels, including email and phone support in higher tiers, as well as screen sharing sessions. We've found their onboarding process, especially for MSPs and resellers, to be exceptionally thorough and supportive, making the initial setup much smoother.
While the provided information does not detail DMARCPal's specific support channels or typical response times, the focus on 'tech-savvy individuals and IT teams' for their Lite plan suggests an expectation that users possess a foundational understanding of DMARC. This might imply a more self-service oriented support model for lower tiers.
Without explicit mentions of phone, email, or live chat support availability across all tiers, it's challenging to make a direct comparison. However, generally, products targeting tech-savvy audiences often provide documentation and community forums as primary support resources, with more direct assistance reserved for higher-tier plans or specific issues.
Who should use each product

Suitability

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PowerDMARC is exceptionally well-suited for MSPs (managed service providers) and enterprises. Its multi-tenancy control panel, whitelabel support, and API access at the tenant level are clear indicators of its design for managing multiple client domains efficiently. The depth of features, including hosted services and advanced reporting, also caters to the complex needs of large organizations.
SMBs can also benefit, particularly with the free plan for personal domains and the comprehensive basic plan options. Organizations seeking full-stack email authentication, advanced threat intelligence, and a high level of support will find PowerDMARC to be a robust solution, despite a potentially steeper initial learning curve for smaller teams.
DMARCPal appears to be best suited for individual tech-savvy users, small to medium businesses (SMBs) with internal IT teams, and possibly some smaller enterprises that prioritize a focused, no-frills DMARC reporting solution. The Lite plan explicitly targets those with a strong understanding of email authentication protocols who primarily need basic reporting.
It may be less suitable for MSPs looking for extensive multi-tenancy features or large enterprises requiring a vast array of hosted email security services beyond DMARC reporting. Its strength lies in its simplicity and direct approach to DMARC implementation and debugging, making it a good fit for organizations that want to address DMARC compliance efficiently without added complexities.

How does PowerDMARC compare with DMARCPal?

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DMARC report analysis
Source detection
Forward detection
Spoof detection
Notifications and alerts
Reporting
API
Multi-tenancy
SPF flattening
Hosted DMARC
BIMI
MTA-STS/TLS-RPT
Blocklists and reputation
AI copilot
DNS monitoring
Self hostable
Free trial/free tier

Drawbacks and what to watch out for

PowerDMARC's main drawbacks often revolve around its extensive feature set which can lead to a steeper learning curve or a somewhat less intuitive user interface for some, as noted in G2 reviews. DMARCPal, on the other hand, lacks detailed public pricing information and a comprehensive feature set beyond core DMARC reporting, potentially limiting its utility for more advanced needs or larger organizations.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
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What do you like best about PowerDMARC? Easy to use, easy to implement, comprehensive What do you dislike about PowerDMARC? Nothing to report except perhaps the billing module, which is a bit difficult to find. What problems is PowerDMARC solving and how is that benefiting you? Email security management for our clients
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
E-mail security made easy
What do you like best about PowerDMARC? Very easy to set up. You can start with the basics and add features later. The system also guides you through the set-up process and provides recommendations for improvement. What do you dislike about PowerDMARC? For reporting and advanced features a subscription is required. However, for basic security for personal domains it's free! What problems is PowerDMARC solving and how is that benefiting you? More and more emails where rejected by email servers, or put in the SPAM folder of the recipient. Turns out a DMARC record is required by more and more e-mail providers. With PowerDMARC it is easy to solve this! Emails send from our domain are now fully compliant!
Juriaan K.
Personal domain for emailing Small-Business (50 or fewer emp.)
Fantastic All-in-One DMARC Management, But Needs Easier Client Switching and More Whitelabel Options
What do you like best about PowerDMARC? I really appreciate how convenient it is to handle all the DMARC settings within a single, user-friendly platform. Their support team has been excellent in walking us through set up and troubleshooting for our specific clients. What do you dislike about PowerDMARC? I would like to see more customization options available in the Whitelabel section. Some of the current image sizing choices don't work well with our logo, which isn't a major issue, but having more flexibility would be a nice improvement. Additionally, switching between clients in the MSSP view is a little tedious. Right now, you have to log in as a specific client and then log out to return to the MSSP view. It would be much easier if there were a "User/Client" drop-down menu in the upper right corner, allowing you to quickly switch back and forth. What problems is PowerDMARC solving and how is that benefiting you? It is helping us protect our clients emails and reputations by blocking spoofing.
Zohra M.
Chaos-to-Order Transformation Expert Small-Business (50 or fewer emp.)
Easy Platform for DMARC Management
What do you like best about PowerDMARC? Easy to use and great tools for troubleshooting. Theres also great guides that take you through the process of setup. We have most of our managed domains in PowerDMARC, as integration is very easy. We use PowerDMARC almost everyday for its various reporting tools. So when were not setting up new domains were monitoring our current ones. Customer Support also is very responsive, on the odd occassion where I need support, an advisor is back in touch within the hour. What do you dislike about PowerDMARC? There isn't much we dislike about PowerDMARC. What problems is PowerDMARC solving and how is that benefiting you? DMARC, DKIM and SPF policies are held in one place, which makes it easy to pick and choose what settings are required for each domain. We havent go to spend time typing out a policy as we can use sliders to get our desired settings, which is then made for us. We can see how secure we are bu the reporting. We also get great reporting tools which we show our end users.
Marcus M.
Senior Technical Engineer Small-Business (50 or fewer emp.)
Great service
What do you like best about PowerDMARC? Camilo was incredibly helpful. He gave detailed explanations of the changes that were recommended. What do you dislike about PowerDMARC? I don't disliked anything. The platform is full featured. What problems is PowerDMARC solving and how is that benefiting you? Moving our DMARC policy from quarantine to reject.
Colin S.
Senior Information Security Engineer Enterprise (> 1000 emp.)

Pricing

PowerDMARC offers a free plan and various paid tiers with transparent pricing, while DMARCPal details its plans but requires direct contact for specific pricing figures.
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Small
$0 (Free plan for 1 domain, 10k emails/month)
Contact for pricing (Lite plan)
Medium
Basic plan tier
Contact for pricing (Standard plan)
Large
Basic plan tier
Contact for pricing (Premium plan)
Enterprise
Contact for pricing (Enterprise tiers)
Contact for pricing

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Frequently asked questions