Palisade focuses heavily on the core DMARC reporting and enforcement aspects. It provides clear visibility into email authentication, showing you SPF, DKIM, and DMARC alignment data. This granular reporting is excellent for organisations prioritising pure DMARC compliance and security.
We found Palisade's interface to be straightforward for understanding DMARC data. It excels at visualising authentication failures and identifying unauthorised senders. For those who need to quickly reach DMARC enforcement, its streamlined approach is quite effective.
Everest, by Validity, offers a much broader suite of tools beyond just DMARC. While it includes robust DMARC reporting, its strength lies in its comprehensive email deliverability platform. This encompasses inbox placement testing, reputation monitoring across various blocklists (or blacklists), email validation, and even content design testing.
Our experience with Everest revealed a powerful, all-in-one solution for email marketers and deliverability professionals. It integrates DMARC data within a larger context of email performance, allowing for a holistic view of email program health, from pre-send checks to post-send engagement analytics.
How easy is each product to use
User experience
Palisade offers a clean, intuitive user interface specifically tailored for DMARC monitoring. We found it relatively easy to navigate, with dashboards that clearly present DMARC aggregate and forensic reports. The learning curve is gentle, especially for users primarily interested in DMARC.
Setting up Palisade involves configuring DNS records, which is standard for DMARC tools. The dashboard is uncluttered, allowing for quick identification of compliance issues. It's a tool that gets straight to the point without excessive bells and whistles.
Everest presents a more comprehensive, yet generally user-friendly, platform. Its dashboards are highly customisable, allowing users to tailor their view to specific deliverability metrics, including DMARC. However, due to its extensive feature set, there can be a steeper initial learning curve.
We observed that while powerful, the sheer volume of features in Everest might be overwhelming for new users or those solely focused on DMARC. Navigation can sometimes be challenging, as noted in some user reviews. However, once familiar, its integrated view provides significant value for advanced deliverability management.
Which product has the best support
Support
Our experience with Palisade's support indicates a responsive and knowledgeable team, particularly regarding DMARC implementation and troubleshooting. Being a more focused product, the support staff are highly specialised in their domain. For specific DMARC queries, we found their assistance to be prompt and effective.
Support documentation is generally clear and helps in self-service for common DMARC configurations. The level of personal account management may vary depending on the plan, but core DMARC support is reliable.
Everest, as a larger, more established platform, offers comprehensive support channels including a dedicated customer success manager for higher tiers. While some G2 reviews mention varying support experiences, with some users noting issues post-acquisition or during technical deep dives, others praise the responsiveness and expertise of their account managers.
The breadth of Everest's platform means support needs can range from DMARC to complex inbox placement issues. Access to detailed resources and a customer success team is a significant advantage, particularly for enterprise clients who require ongoing strategic guidance in email deliverability.
Who should use each product
Suitability
Palisade is highly suitable for organisations primarily concerned with DMARC implementation, monitoring, and achieving enforcement quickly and efficiently. It's a great fit for businesses that want a dedicated, no-frills DMARC solution without the added complexity of a full deliverability suite.
For SMBs and even some mid-market companies where DMARC security is the top priority and resources are limited, Palisade offers a focused and cost-effective approach. MSPs looking for a robust DMARC-specific tool for their clients would also find it very useful. Enterprise clients may find it suitable for DMARC, but might also need other tools for broader deliverability.
Everest is best suited for email-intensive organisations, mid-market to enterprise level, and MSPs who require a comprehensive platform for managing their entire email program's deliverability, not just DMARC. It's ideal for those who need deep insights into inbox placement, sender reputation, and email content effectiveness.
For enterprise businesses with complex sending infrastructures and large email volumes, Everest provides the integrated data and advanced features necessary for maintaining optimal deliverability. MSPs managing multiple email programs for diverse clients can leverage its broad capabilities. SMBs might find it too extensive or costly if their needs are solely DMARC focused.
How does Palisade compare with Everest?
DMARC report analysis
Detailed parsing and visualisation of DMARC aggregate and forensic reports.
Core strength with clear, actionable insights.
Comprehensive DMARC reporting integrated into a broader platform.
Source detection
Ability to identify legitimate and unauthorised email sending sources.
Excellent for identifying all sending IPs.
Robust identification of sending sources across various metrics.
Forward detection
Detection of email forwarding that can impact DMARC alignment.
Clear visibility into forwarded mail streams.
Integrated into overall deliverability diagnostics.
Spoof detection
Tools to identify and analyse email spoofing attempts.
Primary focus of DMARC reporting.
Effective in identifying spoofing as part of security.
Notifications and alerts
Automated alerts for DMARC policy changes or significant events.
Customisable alerts for DMARC issues.
Extensive alerting for various deliverability metrics, including DMARC.
Reporting
Customisable reports and dashboards for email performance.
Strong, DMARC-specific reporting.
Highly flexible and comprehensive reporting across all email aspects.
API
Application Programming Interface for data integration.
Not a primary feature for integration.
Available for integrations, but can have setup issues.
Multi-tenancy
Support for managing multiple domains or clients from a single account.
Supports multiple domains for DMARC.
Designed for managing multiple clients and domains, useful for MSPs.
SPF flattening
Mechanism to resolve SPF DNS lookup limits.
Not a native feature.
Not a native feature, often requires manual DNS changes.
Hosted DMARC
Outsourced DMARC record management and enforcement.
Focuses on reporting, not hosting.
Focuses on reporting, not hosting.
BIMI
Support for Brand Indicators for Message Identification.
Provides monitoring for BIMI implementation.
Offers tools to help with BIMI setup and monitoring.
MTA-STS/TLS-RPT
Monitoring and reporting for Mail Transfer Agent Strict Transport Security.
Includes some reporting for email security standards.
Integrated into overall security and deliverability monitoring.
Blocklists and reputation
Monitoring of IP and domain reputation on various blocklists (or blacklists).
Provides basic blocklist checks.
Comprehensive reputation monitoring and blocklist (blacklist) insights.
AI copilot
AI-powered assistance for DMARC or deliverability insights.
No AI copilot feature.
No specific AI copilot for insights.
DNS monitoring
General monitoring of DNS records beyond DMARC.
Limited to DMARC-related DNS.
Broader DNS monitoring as part of overall deliverability.
Self hostable
Option to host the software on private infrastructure.
Cloud-based solution.
Cloud-based solution.
Free trial/free tier
Availability of a free version or trial period.
No advertised free trial or tier.
No advertised free trial or tier, but specific low-volume monthly options.
Drawbacks and what to watch out for
Palisade, while effective for DMARC, lacks the extensive deliverability and sender reputation tools found in broader platforms. Everest, on the other hand, can be expensive and complex, with some users reporting challenges in setup and support experiences.
We have pulled the average ratings from G2 for each product, and also included the most recent negative reviews for each product in full. Positive reviews tend to have less detail and have a higher chance of being fraudulent, so negative reviews are a better signal for your decision.
0 / 5(0)
4.2 / 5(189)
No G2 reviews
G2 is the most popular review platform for DMARC products, so this is a strong signal that this product is not popular.
Shady sales practice shoot down ok software - don't use these guys
0.5 / 5
What do you like best about Everest?
The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail
What do you dislike about Everest?
Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice.
Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now.
Recommendations to others considering Everest:
Find another supplier, these guys are sharks
What problems is Everest solving and how is that benefiting you?
Helped delivery to MS-based email
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Good for Beginners in Deliverability...Could be Better for Pros
2.0 / 5
What do you like best about Everest?
Setting up Dashboards to monitor all deliverability metrics
What do you dislike about Everest?
Support is okay, but it could be lot better
Navigational aids are not comparable to other industry-rated tools.
Recommendations to others considering Everest:
New to the deliverability landscape, this tool is perfect for you, but if you are an industry pro and understand the ins and outs of deliverability I would look elsewhere.
What problems is Everest solving and how is that benefiting you?
Improving inbox placement
Lowering spam complaints
Bryan P.
Email, SMS Marketing Director Small-Business (50 or fewer emp.)
Review after using more than 2 months
2.5 / 5
What do you like best about Everest?
Able to help in domain and IP blacklisted daily checking.
Quick display the domain reputation status.
After using Inbox placement service and domains/IP pools, feel their interface is nice and clear.
What do you dislike about Everest?
Does not provide the IP or domain score with ISP like Hotmail and Yahoo.
Inbox percentage in accurate due to need send to all seed's ISP just able to get the score.
Inbox percentage for Hotmail does not accurate.
Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system.
What problems is Everest solving and how is that benefiting you?
None of the problem have been solving through this Everest. It just a inbox placement display system only.
Easily noticed on domain blacklisted only. Other than this are nothing.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
It's been really difficult to switch over to Everest from Return Path due to seedlist testing issues
2.5 / 5
What do you like best about Everest?
I like the accessibility to create dashboards and share across the org.
What do you dislike about Everest?
The only downside was that it was extremely difficult to switch over to everest from return path due to seedlisting issues mainly from our ESP, Braze
What problems is Everest solving and how is that benefiting you?
Mainly using everest for deliverability measurement. havent had the chance to use it for more since we've been spending a lot of time switching platforms.
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
So far not so good
3.0 / 5
What do you like best about Everest?
We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part.
What do you dislike about Everest?
We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch.
Recommendations to others considering Everest:
Prepare for a longer-than-estimated setup process.
What problems is Everest solving and how is that benefiting you?
Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes!
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
Pricing
Palisade's pricing information is not publicly available and requires direct contact, whereas Everest offers a tiered structure with both public monthly rates for smaller volumes and custom enterprise pricing.
0 / 5(0)
